Hard Rock Turns 40

HARD Rock Cafes around the world celebrated the brand’s 40th anniversary with a series of promotions and parties for charity. The Bangkok branch in Siam Square did its part by hosting four superb tribute concerts, including Queen, Red Hot Chilli Peppers vs. Linkin Park, Michael Jackson, and Lady Gaga vs. Amy Winehouse. After the concerts, auctions were held for unique T-shirts and pins from Hard Rock Cafe’s franchises throughout America, Europe, and Asia. During the anniversary celebrations, Hard Rock Cafe Bangkok raised a whopping 146, 844 baht for the SOS Children Foundation of Thailand under the Royal Patronage of H.M. the Queen.