None of these. And not even the ubiquitous Centara Hotels & Resorts, The answer is Aspira Hospitality.
If you haven’t heard of AH, that may be because it’s a relatively new company. But right now, it operates and manages over 50 properties around Thailand, which is ten more than Centara Hotels & Resorts, number two on the list.
Founded in 2012 by Marc Sayer, who previously worked for the Royal Cliff Beach Resort in Pattaya and Landmark Hotel in Bangkok, Aspira’s hotel management division was initially aimed at the budget traveller coming to Thailand.
Since then, AH has grown to a portfolio of six distinct brands, catering for different market segments.
“Our latest brand T2, for example, is aimed at the millennial and generation Z travellers, with the focus on providing workspace cafes instead of all day dining restaurants - and distinct branding for social media awareness,” explains Marc.
AH properties are located in most key destinations including Bangkok, Pattaya, Krabi, Phuket, Samui and Chiangmai. They range in size from 15 to 150 rooms.
A further six properties will open later this year.