The safety awareness programme, which will be rolled out across Asia, comprises a series of videos in three categories: Disasters, First Aid and Road Safety
In 2014, Manny Pacquiao, international boxing champion and humanitarian, helped launch the successful, more adult-focused SAFE STEPS programme, which sought to enhance disaster preparedness and awareness by providing vital survival tips in response to natural disasters. Since then, the programme has expanded to cover other critical topics including Road Safety, which features Michelle Yeoh, international renowned actress and Global Road Safety Ambassador for UN Decade of Action for Road Safety, and First Aid, which features a lifeguard from Bali, a Red Cross Volunteer from Singapore and a doctor from the Philippines, to raise safety awareness and provide educational information to help save lives.
Now Prudence Foundation’s SAFE STEPS programme is aiming to reach a younger generation with the help of Cartoon Network’s well-loved cartoon characters. SAFE STEPS Kids includes a series of kid-centric, practical and easy-to-understand tips through a medium they know and love.
Marc Fancy, Executive Director, Prudence Foundation, said, “Globally, around 3.5 million people die every year due to unintentional injuries. Arguably, children are at even greater risk of harm than adults, so it is vital that they know how to stay safe and react to emergencies. Through SAFE STEPS Kids, we aim to build a more resilient community and future generation.”