Today, in celebration of their 120th anniversary, RIMOWA unveils its first-ever global integrated campaign, complete with a star-studded cast, strong storytelling and cinematic sensibility.
A select cast of renown global cultural icons, all of whom are long-time RIMOWA owners and advocates, celebrate the collective mindset that has made them who they are – a fundamental belief that mastery is a never-ending journey and that no one builds a legacy by standing still. The campaign is a celebratory declaration of RIMOWA's ethos and its role as the resilient companion for a lifetime of purposeful journeys.
Twenty-time grand slam winning athlete, Roger Federer; Men’s Artistic Director at Louis Vuitton & Founder & Creative Director of Off-White, Virgil Abloh; model, spokesperson and activist, Adwoa Aboah; international chef, businessman and restaurateur, Nobu Matsuhisa; and Dior Men’s jewellery designer & Founder and Creative Director of AMBUSH, Yoon Ahn all take part in marking the occasion by sharing their personal interpretations of what travel has meant for their lives.
The campaign also marks the beginning of an exclusive partnership between Roger Federer and RIMOWA that will extend to various projects over the next two years.
Shot on three continents by five different directors, every director worked closely with each cultural icon to create an emotionally insightful and visually distinct expression of their personal journey.
THE GLOBAL CAMPAIGN IS AN ODE TO MASTERY AND THE AMBITIOUS JOURNEYS OF THOSE WHO CHASE IT.
“TEMPTECH” Launched No.1 High Quality and Best Seller Wine Cellar from Scandinavia. Presented the Innovative glass door "TRIPLE LAYER GLASS" Only one in the World.
Temptech world class wine cellar: your wine bottles will be properly stored in steady and correct temperature. The wine cellars are quiet and with low vibration. All thanks to the built-in compressor, specially made for wine storing. Available at Central Chidlom, Arkitektura, DMHome, Euro Creations, RCD Design Center, Phuket Kitchen Gallery, for more information please call +66(0) 98242 9554 and www.temptechthailand.com
Central Pattana Plc (CPN), Thailand’s largest leading retail property developer led by Mr. Preecha Ekkunagul, President and CEO joined hand with 40 newly SMEs who participated in the intense programme the "CPNlead" (CPN Leading Entrepreneur Advanced Development) held by Central Group, which is intended to improve the capabilities of SMEs in the marketing and retail sectors presenting product & creative idea in the event of "YOUNIQUE Market by CPNlead", the Creative Marketing introducing Fashion, Food and Family Shop. Pakorn Partanapat, Nattakit Tangpoonsinthana, Pitipee Ruammake, Wii Jongrattanamateekul, Natprapa Choonhavan and Jarudech Boonyasit also joined the event at CentralFestival East Ville recently.
"YOUNIQUE MARKET" is one of the activities under the CPNlead program, which aims to train and empower SMEs to excel. Increase the strength and competitiveness in the market. By combining the collaboration between Central Group led by CPN. And Thammasat University.
“We are thrilled to win the ‘Best Mid-Range Hotel Brand’ award once again. We have expanded our brand portfolio considerably in recent years, now operating 11 distinct brands in a range of different market segments. But we remain extremely proud of our midscale roots, so it is gratifying to know that our travel trade partners still identify us as the industry's leading midscale hotel brand,” said Olivier Berrivin, Best Western’s Managing Director of International Operations - Asia.
“Best Western has always appreciated and worked closely with the travel trade. Our travel agency partners are the best ambassadors a company could wish to have; they understand our products, respect our brand and promote us effectively to their clients. We are delighted with their continued support,” Olivier added.
Best Western has expanded rapidly in recent years and now offers 11 distinct brand concepts that are perfectly suited to the needs of Asia’s new generation of travelers. These include three soft brands - BW Premier Collection® by Best Western, BW Signature Collection® by Best Western, and SureStay Collection® by Best Western - and Vīb®, the trendy millennial boutique hotel concept.
These exciting new concepts are already being rolled out across Asia. The region’s first SureStay hotel opened in Thailand last year and BW Premier Collection by Best Western is now welcoming guests in Japan and Thailand. Vīb will make its Asian debut later this year, and Best Western recently signed the region’s first BW Signature Collection by Best Western hotel.
The company is also expanding its geographical presence, with a series of new openings in exciting emerging destinations such as Phu Quoc in Vietnam and Bohol in The Philippines.
“Best Western is currently embarking on one of the most significant periods of expansion in our 72-year history. With such an exceptional collection of brands, exciting new destinations and fantastic new hotels now rising all across Asia, we look forward to introducing even more guests to Asia’s ‘Best Mid-Range Hotel Brand’ in the years to come,” Olivier concluded.
Music is an integral part of the Café del Mar experience worldwide and Café del Mar Pattaya will reflect this. DJs will curate their music re-creating the Original Sunset Session, with ambient chill-out vibes in the run-up to sunset, and music that lifts the soul thereafter. Resident DJs and a weekly Sunday Session will be part of the ongoing entertainment, plus a series of high profile International DJ events will be held at the Beach Club each year. Kicking things off in style, the Café del Mar Pattaya Grand Opening will be a full scale music event with - international DJs, a spectacular light show and live performances from international dancers. The event, to be held in November, will be one of the most exciting events in the region. Many more international acts will tour the venue in the coming months.
Jaeger-LeCoultre Celebrated Polaris 50th Anniversary with the new Jaeger-LeCoultre Polaris Collection
Veerasak Tangudomlert, Country Manager of Jaeger-LeCoultre (Thailand), the Swiss luxury watch manufacturer with over 185 years of history, hosted an exclusive party to launch its new elegant sports collection for men, presenting the latest Jaeger-LeCoultre Polaris Geographic Worldtime, a boutique exclusive worldwide edition together with the full collection of “Jaeger-LeCoultre Polaris” line with five new models drawing inspiration from the iconic 1968 Memovox Polaris timepiece and experiencing the brand's heritage and history through the “Polaris Exhibition” for the first time in Thailand. An exceptional evening was attended by many celebrities such as Great Warintorn Panhakarn, Pao Varit Hongsananda, Son Yuke Songpaisan, Piyarat Kaljareuk, Jay – Jareyadee Spencer, M.L.Kathathong Thongyai, Butrrat Charoonsmith, Janista Lewchalermvongse, Kraiserm – Pavita Tohtubtiang, Akapat Phornprapha, Suree Ratanahirunya, Kleddao Panichsamai, Sorat Amatayakul, Kornkanok Yongsakul and many more on Wednesday 22nd August 2018, at Hall of Fame, M floor, Siam Paragon.
Immense with a Life-Changing Experience! Amway introduces “XS Zero”, an Energy Drinks Brand for Young and Active who Enjoy Their Lifestyles.
Amway builds a touching experience with the introduction of “XS Zero”, a new brand of sugar-free and zero-calorie energy drinks for consumers with vivacious lifestyles and determination to do things that matter to them.
A funky launch event at Siam Square One invites Young and Active consumers to explode their power with inspiring challenges and mini-concert from today’s hottest bands as well as artists. The launch is topped with the presence of “Mickey-Nont Allapach and Janie Tienphosuwan”, a celebrity couple in spotlight, who perform a playful boxing show and share their living axioms to keep themselves fit and bright.
Vintage Car Club and AVANI Hotels & Resorts collaborate to co-host “The 16th Hua Hin Vintage Car Parade 2018” “New Charm, Same Destination”
Vintage Car Club of Thailand together with AVANI Riverside Bangkok Hotel, AVANI Hua Hin Resort & Villas, Cha-am Municipality, Hua Hin Municipality and Tourism Authority of Thailand will jointly host “The 16th Hua Hin Vintage Car Parade 2018” under the theme concept of “New Charm, Same Destination” during November 9-11, 2018.
Tourism Authority of Thailand is launching “Creative tourism district” Develop Branding in 6 Provinces Under the Concept “More Travel, More Experience”
Tourism Authority of Thailand develops Creative Tourism District Project in 6 provinces which are Trad, Chiangrai, Angthong, Singburi, Phanga and Surin with the aims to design tourism products which can create new experience in each region and promote tourist attractions and communities to develop their tourism products as well as allows them to have initiative idea to develop products and services to hit the target which will lead to brand development of Creative Tourism District of each community. The project targets to increase tourism revenue at least 15% in average in these 6 provinces
Calendar of events