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Suranat Duangkongsan, Marketing Manager of Chivas Regal (Thailand), hold an exclusive fly away trip to join the greatest annual football tournament of the International Champions Cup 2019 or ICC, a series of friendly association football matches of North America, Europe and Asia clubs.
It was the first match of the season when the world’s leading football clubs including top European teams played at various famous stadiums such as Singapore, Sweden, England, Wales, China and America. The match held in Singapore was a warm-up match before the league matches in Europe started. This match was the competition between Manchester United, the leading English club and Inter Milan, top Italian club. Chivas Regal took their guests to cheer very closely at the Singapore National Stadium. The game was really nail-biting because of both team’s great performance. The game ended with the victory of Man UTD. with score of 1-0. Our special guests also had a chance to share their fun experience cheering their favorite team with famous Red Devils fans, May-Pitchanart Sakhakorn and Nicky-Nachat Juntapun. This trip confirmed the wonderful alliance between Chivas Regal and Manchester United that offered a special opportunity for Manchester United’s fans to experience the true meaning of their belief that “Blended is Better” in Singapore many days ago.
It was the first match of the season when the world’s leading football clubs including top European teams played at various famous stadiums such as Singapore, Sweden, England, Wales, China and America. The match held in Singapore was a warm-up match before the league matches in Europe started. This match was the competition between Manchester United, the leading English club and Inter Milan, top Italian club. Chivas Regal took their guests to cheer very closely at the Singapore National Stadium. The game was really nail-biting because of both team’s great performance. The game ended with the victory of Man UTD. with score of 1-0. Our special guests also had a chance to share their fun experience cheering their favorite team with famous Red Devils fans, May-Pitchanart Sakhakorn and Nicky-Nachat Juntapun. This trip confirmed the wonderful alliance between Chivas Regal and Manchester United that offered a special opportunity for Manchester United’s fans to experience the true meaning of their belief that “Blended is Better” in Singapore many days ago.
During the half-time, Chivas Regal set up a VIP lounge and served special drinks to their guests, so they get ready for the second half game. Then, fans who were cheering and excited with the victory of Manchester United, had so much fun at the After Party, a surprising private party at Zouk Night Club, the famous night club of Singapore, where they enjoyed with cool music and mouth-watering drinks from Chivas Regal to celebrate the victory of Man UTD. all night long. Chivas Regal provided the special and aspiring hi-light activity “Meet and Greet” which was an exclusive experience for Red Devil fans to rub their shoulders with Man UTD.’s football players. It was one of the fans’ greatest dreams. Famous Jesse Lingard, Nemanja Matic and Eric Bailly came to surprise their fans and had a friendly talk on stage and played games by giving away signed T-shirts fans were eager to win. Moreover, the three young players showed their talents by paintings in their own styles, then signed and gave away the paintings for the lucky winners. May and Nicky were so overwhelmed with not only signed shirts, but also intimately taken photos with their beloved football players.
When talking about “blending”, people have different imagination and memories; but every blending reflects the powerful and valuable result. Therefore, the powerful partnership of both world-renowned brands, Chivas Regal and Manchester United under the belief of ‘blended is better’ to create success from the collaboration of both giant organizations from different industries. Chivas Regal brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch. The phenomenon collaboration of these two global names is to celebrate their collective belief and give inspiration to others as well as to promote their marketing activities to be more successful.
The special journey was the official kick-off project after the launch of global partnership of Chivas Regal and Manchester United. Chivas Regal’s exclusive campaigns will be regularly held for Chivas Regal and Manchester United’s fans to join. Follow for more information of new projects at www.facebook.com/ChivasRegalThailand. New, fun, and challenging activities will be launched shortly!!
When talking about “blending”, people have different imagination and memories; but every blending reflects the powerful and valuable result. Therefore, the powerful partnership of both world-renowned brands, Chivas Regal and Manchester United under the belief of ‘blended is better’ to create success from the collaboration of both giant organizations from different industries. Chivas Regal brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch. The phenomenon collaboration of these two global names is to celebrate their collective belief and give inspiration to others as well as to promote their marketing activities to be more successful.
The special journey was the official kick-off project after the launch of global partnership of Chivas Regal and Manchester United. Chivas Regal’s exclusive campaigns will be regularly held for Chivas Regal and Manchester United’s fans to join. Follow for more information of new projects at www.facebook.com/ChivasRegalThailand. New, fun, and challenging activities will be launched shortly!!
