THE leading premium coffee brand Doi Chaang Coffee is celebrating its 15th anniversary and maintains the brand’s high-quality concept, “From Earth to Cup”.
Over the past 15 years, with its Thai Arabica coffee, the brand has pinned Thai ethnicity and high-quality coffee beans on the world coffee map and has begun to bring Thailand closer to other famous coffee producers like Brazil and Colombia.
With distinct flavours and aroma, the brand's coffee is only grown and produced in Baan Doi Chang, Mae Suai, Chiang Rai. In order to expand its customer base in the premium coffee industry, the brand has generated its franchise system for preserving coffee quality since 2013. The system is designed to provide the finest coffee experience by emphasizing on educating franchisees and arranging all coffee shop elements for each type of coffee profile, including brewing method, water temperature, and presentation techniques to give the consumer the ‘From Earth to Cup’ feeling.