Entrepreneur: Florian Preuss, Managing Director, The Soda Company Ltd.
AFTER an 18-year career in the airline industry, working variously for British Airways, Virgin Atlantic, Etihad and VietJet Air, German-born Florian Preuss felt he had reached a point in his life where he needed new horizons and, perhaps more importantly, control over his future.
The upshot is a small enterprise called The Soda Company Limited. And what it does could hardly be more different from the business of flying.
Since December 2014, Florian has been importing wine into Thailand, his home for the past 10 years. What’s more, the wines he has introduced to this market are all quality products from South Africa. It’s a country he knows well, having spent much of his teens in Cape Town, and home to some family members.
Born in 1974, Florian grew up in Germany and attended Hamburg’s International School. He then went on to read law in the UK and began working in the airline industry, first with British Airways, then Virgin Atlantic and later Etihad.