Chief Marketing Officer of H2Flow Co., Ltd., Vises Rangsisingpipat, reveals all on Slin Drink and their new paradigm of slimming refreshment drinks
• How did H2Flow originate?
H2Flow was established in 2014 by myself and two friends; Naris Vittayavarakorn as the chief operating officer, and Patinya Dheva-aksorn as the chief financial officer. We decided to combine our strengths and experience to be a top performer in business, as well as offer quality products to Thai consumers.
• Why did H2Flow decide to introduce Slin Drink?
Before introducing Slin Drink, we studied various industries and international trends. First we studied the overview of a functional soft drink, bottled water from the Euro Monitor 2016 database, which had both a high value and consistent growth rate. We also found the health and beauty industry to be growing tremendously worldwide as consumers become more concerned about the health benefits of using certain products. Moreover, we were able to get the patent of a unique and innovative Japanese ingredient, Rosa-Canina that contains fat-burning properties. Subsequently following our research we decided to co-invest in a functional drink containing Rosa-Canina.
• What is Slin Drink and what flavours are available?
Slin Drink is a healthy, innovative drink from Japan that contains less than 40 calories. We selected the best quality raw ingredients with the highest health benefits from around the world. There are three flavours, each with their own function:
B-ERN Berry helps in stimulating the breaking down of fat in the body.
B-LOC Roasted Coffee Matcha helps in blocking the absorption of carbohydrates and sugars.
B-TOX Prune and White Grape helps in increasing fibre levels in the digestive system and stimulates excretion.
• Who could benefit most from Slin Drink?
Slin Drink is ideal for women who are very health conscious, want to stay in shape and keep healthy.
• Tell us about the launch of Slin Drink.
We will soon be launching ‘Slin Drink: Paradigm of Slimming Refreshment’. Along with our launch party hosted by actress Pu-Praya Lundberg, we will also be marketing Slin drink on air and online. We will also have 500,000 sample servings for customers to taste the product in stores for themselves. Eventually, we also plan to expand our market into countries in AEC as well as around the world.