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Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), one of Thailand’s leading property developers, joins the Tourism Authority of Thailand (TAT) and Ratchaprasong Square Trade Association (RSTA) to hold “Beautiful Bangkok 2020: A Blossom of Happiness” returning in its third year with an even more extravagant light and sound spectacle in the heart of Ratchaprasong for a dazzling start to the New Year and solidifying Bangkok as the world’s leading travel destination during the festive season.
The stunning light and sound display will light up Bangkok’s skyline to celebrate the holiday season at the landmark Magnolias Ratchadamri Boulevard tower under an innovative concept to illustrate the amazing spirit of the city by drawing inspirations from the delicate beauty and nature of the magnolia flower and other florals. The spectacle is guaranteed to capture all eyes from around the world, sending off a bouquet of happiness and well wishes for travellers, home and abroad, as they enter into the new year.
Experience the spectacular light show reflecting the beauty of Bangkok on a 60-story building and the highlight ‘The Wonder Flower Land’ Interactive Installation Art on the square in front of Magnolias Ratchadamri Boulevard.
The event premiere on Monday, December 16, 2019 at Waldorf Astoria Bangkok was a star-studded affair with attendees including Prin “Mark” Suparat, Naphat "Nine" Siangsomboon, Monchanok "Mo" Saengchaipiangpen, SBFIVE members Darvid "Tae" Kreepolrerk and Thanapon "Tee" Jarujitranon, along with Sireethorn “Bint” Leearamwat who was freshly crowned Miss International 2019.
The atmosphere was enamoured by the vibrant colors of various florals which not only was reflective of the theme A Blossom of Happiness, but also the defining feminine and contemporary quality that is unique to the design of Magnolias Ratchadamri Boulevard.
After that, Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC) together with Yuthasak Supasorn, Governor of the Tourism Authority of Thailand and Ratchaprasong Square Trade Association (RSTA) representative Nattaporn Chevamongkol, gave a warm welcoming address to honorable guests as they kick off the event’s festivities amid the lively outdoor celebrations.
The stunning light and sound display will light up Bangkok’s skyline to celebrate the holiday season at the landmark Magnolias Ratchadamri Boulevard tower under an innovative concept to illustrate the amazing spirit of the city by drawing inspirations from the delicate beauty and nature of the magnolia flower and other florals. The spectacle is guaranteed to capture all eyes from around the world, sending off a bouquet of happiness and well wishes for travellers, home and abroad, as they enter into the new year.
Experience the spectacular light show reflecting the beauty of Bangkok on a 60-story building and the highlight ‘The Wonder Flower Land’ Interactive Installation Art on the square in front of Magnolias Ratchadamri Boulevard.
The event premiere on Monday, December 16, 2019 at Waldorf Astoria Bangkok was a star-studded affair with attendees including Prin “Mark” Suparat, Naphat "Nine" Siangsomboon, Monchanok "Mo" Saengchaipiangpen, SBFIVE members Darvid "Tae" Kreepolrerk and Thanapon "Tee" Jarujitranon, along with Sireethorn “Bint” Leearamwat who was freshly crowned Miss International 2019.
The atmosphere was enamoured by the vibrant colors of various florals which not only was reflective of the theme A Blossom of Happiness, but also the defining feminine and contemporary quality that is unique to the design of Magnolias Ratchadamri Boulevard.
After that, Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC) together with Yuthasak Supasorn, Governor of the Tourism Authority of Thailand and Ratchaprasong Square Trade Association (RSTA) representative Nattaporn Chevamongkol, gave a warm welcoming address to honorable guests as they kick off the event’s festivities amid the lively outdoor celebrations.
 | Visit Malaisirirat said, “To spread the joy and cheerful spirits during this festive season, “Beautiful Bangkok 2020: A Blossom of Happiness” is designed to invoke happiness and goodwill as if flowers are blooming inside the hearts of Bangkok residents. This year’s edition is slated to be even bigger and more spectacular than ever under our new unique concept of spreading happiness and goodwill like receiving the first bouquet of the year through the lens of cutting-edge Interactive Installation Art. Leading the installation is a highly creative team from Japan who enabled us to design and execute a sensational light and a sound show, which will project images onto Magnolias Ratchadamri Boulevard, the 60-floor ultra-luxury residential complex and a striking Ratchaprasong landmark with a distinctive design inspired by magnolia petals and international floral display.” Nattaporn Chevamongkol said, “RSTA has been very pleased throughout that the purveyors in this area have organised national-level events to promote the Ratchaprasong area as a landmark for New Year’s festivities with the biggest and most bustling Countdown in the country, securing the prized title as the ‘Times Square of Asia’. |
Our collaboration with Magnolias Ratchadamri Boulevard by MQDC has since help to diversify the beautiful scenery of the Ratchaprasong - Ratchadamri area by organizing the event Beautiful Bangkok continuously for the past two years. This year’s event is bigger than ever with a light and sound show combined with cutting edge technology to project images on a 60-story building. The event reinforces that Ratchaprasong is truly a landmark for unique economic opportunities with its location at the heart of Bangkok. The development of Ratchaprasong district as a hub that combines the best of retail, wholesale, hospitality, luxury residences and MICE in the Bangkok’s city center is essential and a vital step in transforming Bangkok as a city of the future. All of this combined together seek to promote a strong and powerful image of Ratchaprasong area and setting the stage for the district to be at the center of the global economic stage.”
Yuthasak Supasorn said, “TAT was attracted to Beautiful Bangkok since its inception as we were marvelled by the idea and commitment from MQDC to create a one-of-a-kind attraction to Ratchaprasong area and foster beauty within Bangkok. With this year, Beautiful Bangkok’s intention in spreading joy and smiles for the public remain the same. We are delighted that the private sector has risen to help promote change and public good. This event certainly helps to enrich Bangkok as a global destination especially during the festive season and annual Countdown.”
Sangravee Kositpaisal, Senior Vice President of Magnolia Quality Development Corporation Limited (MQDC) said, “We try to differentiate Beautiful Bangkok every year in terms of presentation and how different artists based their interpretations. For the first year, we had a world champion team in ‘mapping’ to help convey the unique charms of Bangkok through the lens of a foreigner. In the second year, we wanted to get perspectives from Thai artists through colorful street art. Now in its third year, we look back to the core of what New Year celebrations is all about and that is the act of sharing happiness with loved ones like gifting them flowers. Flowers with their vibrancy are universal symbols of joy and care. They can be used to communicate love, hope and well wishes. That is why we have chosen this year’s theme to be A Blossom of Happiness to which we were able to work with a top Japanese digital production agency leading in interactive content to breathe life and transform these ideas into reality.”
Yuthasak Supasorn said, “TAT was attracted to Beautiful Bangkok since its inception as we were marvelled by the idea and commitment from MQDC to create a one-of-a-kind attraction to Ratchaprasong area and foster beauty within Bangkok. With this year, Beautiful Bangkok’s intention in spreading joy and smiles for the public remain the same. We are delighted that the private sector has risen to help promote change and public good. This event certainly helps to enrich Bangkok as a global destination especially during the festive season and annual Countdown.”
Sangravee Kositpaisal, Senior Vice President of Magnolia Quality Development Corporation Limited (MQDC) said, “We try to differentiate Beautiful Bangkok every year in terms of presentation and how different artists based their interpretations. For the first year, we had a world champion team in ‘mapping’ to help convey the unique charms of Bangkok through the lens of a foreigner. In the second year, we wanted to get perspectives from Thai artists through colorful street art. Now in its third year, we look back to the core of what New Year celebrations is all about and that is the act of sharing happiness with loved ones like gifting them flowers. Flowers with their vibrancy are universal symbols of joy and care. They can be used to communicate love, hope and well wishes. That is why we have chosen this year’s theme to be A Blossom of Happiness to which we were able to work with a top Japanese digital production agency leading in interactive content to breathe life and transform these ideas into reality.”
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“Beautiful Bangkok 2020: A Blossom of Happiness” displays will be split into two primary shows as follow:
• Magnolias Ratchadamri Boulevard 60 will be transformed in to a visual extravaganza lighted up with multi-colored lights using state-of-the art techniques from Japan’s design team that allows the light to flow and curve along the architecture and illuminating the Bangkok skyline. Viewers can catch the show at every start of the hour from 18:00 onwards.
• Activities not to be missed at ‘The Wonder Flower Land’ zone on the square in front of the complex, featuring a giant-sized secret gift box fitted with Interactive Installation Art flower display to recreate the allure of nature’s beauty with flower on displays including magnolias, orchids, lotuses, roses, ratchaprueks and hydrangeas. The highlight lies in the AI technology and interactive feature used to personalize the flower creation and light show to the heartbeats of individual spectators.
MQDC is hosting a photography contest to seek out the best images that capture the spirit of “Beautiful Bangkok 2020: A Blossom of Happiness”. Participants can simply make a public post with their chosen photo from the event on Facebook or Instagram with a caption explaining why they think this the best shot worth winning with the hashtag #ShotAtBeautifulBKK #BeautifulBangkok2020 from now until January 5, 2020.
The winners will be announced on January 22, 2020 with the first prize winner receiving a Leica Q Camera, the runner-up will receive a Leica CL Camera and the second runner-up receiving an iPhone 11 Pro Max (512 GB) in addition to other prizes worth more than 500,000 THB. The top 3 finalists will also have their images reproduced by TAT as postcards to promote Thailand tourism.
“Beautiful Bangkok 2020: A Blossom of Happiness” will be open to public from 17 - 31 December 2019 from 18:00 - 23:00 and will extend to 24:00 on December 31st to ring in the the New Year.
MQDC has organized a “Beautiful Bangkok Free Shuttle” service running along Ratchadamri, Rama IV, and Siam Square to provide additional convenience throughout the Festive Season.
For show times of ‘Beautiful Bangkok 2020: A Blossom of Happiness’ and photo contest rules, go to www.mqdc.com or https://www.facebook.com/mqdcforallwellbeing/
• Magnolias Ratchadamri Boulevard 60 will be transformed in to a visual extravaganza lighted up with multi-colored lights using state-of-the art techniques from Japan’s design team that allows the light to flow and curve along the architecture and illuminating the Bangkok skyline. Viewers can catch the show at every start of the hour from 18:00 onwards.
• Activities not to be missed at ‘The Wonder Flower Land’ zone on the square in front of the complex, featuring a giant-sized secret gift box fitted with Interactive Installation Art flower display to recreate the allure of nature’s beauty with flower on displays including magnolias, orchids, lotuses, roses, ratchaprueks and hydrangeas. The highlight lies in the AI technology and interactive feature used to personalize the flower creation and light show to the heartbeats of individual spectators.
MQDC is hosting a photography contest to seek out the best images that capture the spirit of “Beautiful Bangkok 2020: A Blossom of Happiness”. Participants can simply make a public post with their chosen photo from the event on Facebook or Instagram with a caption explaining why they think this the best shot worth winning with the hashtag #ShotAtBeautifulBKK #BeautifulBangkok2020 from now until January 5, 2020.
The winners will be announced on January 22, 2020 with the first prize winner receiving a Leica Q Camera, the runner-up will receive a Leica CL Camera and the second runner-up receiving an iPhone 11 Pro Max (512 GB) in addition to other prizes worth more than 500,000 THB. The top 3 finalists will also have their images reproduced by TAT as postcards to promote Thailand tourism.
“Beautiful Bangkok 2020: A Blossom of Happiness” will be open to public from 17 - 31 December 2019 from 18:00 - 23:00 and will extend to 24:00 on December 31st to ring in the the New Year.
MQDC has organized a “Beautiful Bangkok Free Shuttle” service running along Ratchadamri, Rama IV, and Siam Square to provide additional convenience throughout the Festive Season.
For show times of ‘Beautiful Bangkok 2020: A Blossom of Happiness’ and photo contest rules, go to www.mqdc.com or https://www.facebook.com/mqdcforallwellbeing/
