After global skin care brand Olay Thailand has launched its new short film “Hurtful Questions Women in their 30s Hate to Be Asked” last December.
Shortly after the launch, it has garnered a landslide feedback as the video was viewed over 8 million views nationwide, reflecting the ongoing social pressure towards single women where being “single” is a stamp of “failure”, as many viewers agreed to face the similar situation in their real life.
Dr. Natee Srisomthavil, Olay Assistant Brand Manager at Procter & Gamble Trading (Thailand) Ltd. says, “As the leading skincare brand for Thai women, Olay is humbled with the great feedback towards our latest short film, “Hurtful Questions Women in their 30s Hate to Be Asked”, that has currently been viewed over 8 million times nationwide. With this phenomenon, it has affirmed our mission to communicate with our consumers with insightful and genuine understanding, though creative asset that could elevate and inspire all women to overcome social pressure and live happily and confidently.”
After the release of the short film to the online world, the high engagement of the viewers has confirmed that Thai women over 30 still face social pressure and judgement, reflecting on numerous comments and shares from the audiences. The highlighted quote from the video that is the heart of the film “My big day doesn’t mean I have to have someone… but the day that I’m not afraid of anything anymore!” and the catchphrase ‘No Rush” where the lead protagonist replied to auntie about her relationship status have spoken the minds of many Thai women who share similar life experiences.
“Beside our commitment to be a part of inspiring and creating positive energy for Thai women, Olay still continues to offer global- standard, high-quality skincare products for healthy and beautiful skin that help uplifting confidence for Thai women,” Dr. Natee adds.
You can now watch “Hurtful Questions Women in their 30s Hate to Be Asked” at Olay Thailand’s YouTube Channel and send out this important message to empower Thai women nationwide by sharing this video at https://youtu.be/jp3WhRlAKNM
Olay products are available at leading shopping centers nationwide (Tesco Lotus, Big C, Tops, The Mall, Watsons, EVEANDBOY, Lazada). For more information, visit www.facebook.com/olaythailand or www.olay.co.th
Shortly after the launch, it has garnered a landslide feedback as the video was viewed over 8 million views nationwide, reflecting the ongoing social pressure towards single women where being “single” is a stamp of “failure”, as many viewers agreed to face the similar situation in their real life.
Dr. Natee Srisomthavil, Olay Assistant Brand Manager at Procter & Gamble Trading (Thailand) Ltd. says, “As the leading skincare brand for Thai women, Olay is humbled with the great feedback towards our latest short film, “Hurtful Questions Women in their 30s Hate to Be Asked”, that has currently been viewed over 8 million times nationwide. With this phenomenon, it has affirmed our mission to communicate with our consumers with insightful and genuine understanding, though creative asset that could elevate and inspire all women to overcome social pressure and live happily and confidently.”
After the release of the short film to the online world, the high engagement of the viewers has confirmed that Thai women over 30 still face social pressure and judgement, reflecting on numerous comments and shares from the audiences. The highlighted quote from the video that is the heart of the film “My big day doesn’t mean I have to have someone… but the day that I’m not afraid of anything anymore!” and the catchphrase ‘No Rush” where the lead protagonist replied to auntie about her relationship status have spoken the minds of many Thai women who share similar life experiences.
“Beside our commitment to be a part of inspiring and creating positive energy for Thai women, Olay still continues to offer global- standard, high-quality skincare products for healthy and beautiful skin that help uplifting confidence for Thai women,” Dr. Natee adds.
You can now watch “Hurtful Questions Women in their 30s Hate to Be Asked” at Olay Thailand’s YouTube Channel and send out this important message to empower Thai women nationwide by sharing this video at https://youtu.be/jp3WhRlAKNM
Olay products are available at leading shopping centers nationwide (Tesco Lotus, Big C, Tops, The Mall, Watsons, EVEANDBOY, Lazada). For more information, visit www.facebook.com/olaythailand or www.olay.co.th