Because green trends have never subsided, they have now become an increasingly bigger part of the economy, the society, and consumers’ lives. Business organizations and industries therefore have now embraced a clear environmental policy.
All over the world, consumers after all have already adjusted their lifestyles in response to environmental and social concerns. They, for example, have embraced reusable cups and carried fabric bags around. They, moreover, have curbed the use of plastic straws. In many circumstances, they have also bought products that are made from unused materials. Inspired by the growing green trends, SCG has creatively applied its long-held Circular Economy concept to its special projects that turn unused cement bags into amazing fashion items. With inspiring creativity and new ideas, cement bags that would have otherwise been disposed have transformed themselves into cool bags, clothes, and hats. Products from SCG special projects prove great for mix-and-match. They are nice, stylish, cool, and environmentally friendly on a sustainable basis.
Mr. Syamrath Suthanukul, Chief Marketing officer - Marketing and Branding Cement and Construction Solution Business at SCG Cement-Building Materials, says, “SCG has recognized the importance of Circular Economy and applied this concept to our business operations under the SCG Circular Way, which maximizes resource efficiency. All along, we have encouraged all sectors to make the utmost use of currently-used resources. Based on this concept, we have decided to upcycle ‘unused cement bags waiting for disposal’. These bags can no longer be used because of product-information updates from our constant product development, our compliance with latest label regulations, or newest printing process for SCG and Tiger cement products. Through our upcycle initiative, these cement bags have transformed into hip fashion items for consumers of all ages and genders. There are many projects under this initiative. For example, the ‘Bag to the Future’ Phase 1 marked our collaboration with three of Thailand’ leading famous brands namely ISSUE, KLOSET & ETCETERA and URFACE. Under the collaboration, we created limited-edition bags from unused cement bags. In the ‘Bag to the Future’ Phase 2, we continued to collaborate with URFACE. On top of this, we have introduced the ‘Kid-Jak-Thung’ (Thoughts from Bags) project with aim to turn unused cement bags into value-added, creative products including bags for everyday life. The project resonates well with our Circular Economy concept. Lately, SCG has also supported Young Thai Designers working under ‘Renim Project’ brand. Producing various streetwear products, this brand is chosen by the Department of International Trade Promotion, the Ministry of Commerce, and the Thai Consulate General in Los Angles, to showcase their designs at world-class LA Fashion Week 2019. The products from the brand has won acclaims from both designers and fashionistas at the event”.
All over the world, consumers after all have already adjusted their lifestyles in response to environmental and social concerns. They, for example, have embraced reusable cups and carried fabric bags around. They, moreover, have curbed the use of plastic straws. In many circumstances, they have also bought products that are made from unused materials. Inspired by the growing green trends, SCG has creatively applied its long-held Circular Economy concept to its special projects that turn unused cement bags into amazing fashion items. With inspiring creativity and new ideas, cement bags that would have otherwise been disposed have transformed themselves into cool bags, clothes, and hats. Products from SCG special projects prove great for mix-and-match. They are nice, stylish, cool, and environmentally friendly on a sustainable basis.
Mr. Syamrath Suthanukul, Chief Marketing officer - Marketing and Branding Cement and Construction Solution Business at SCG Cement-Building Materials, says, “SCG has recognized the importance of Circular Economy and applied this concept to our business operations under the SCG Circular Way, which maximizes resource efficiency. All along, we have encouraged all sectors to make the utmost use of currently-used resources. Based on this concept, we have decided to upcycle ‘unused cement bags waiting for disposal’. These bags can no longer be used because of product-information updates from our constant product development, our compliance with latest label regulations, or newest printing process for SCG and Tiger cement products. Through our upcycle initiative, these cement bags have transformed into hip fashion items for consumers of all ages and genders. There are many projects under this initiative. For example, the ‘Bag to the Future’ Phase 1 marked our collaboration with three of Thailand’ leading famous brands namely ISSUE, KLOSET & ETCETERA and URFACE. Under the collaboration, we created limited-edition bags from unused cement bags. In the ‘Bag to the Future’ Phase 2, we continued to collaborate with URFACE. On top of this, we have introduced the ‘Kid-Jak-Thung’ (Thoughts from Bags) project with aim to turn unused cement bags into value-added, creative products including bags for everyday life. The project resonates well with our Circular Economy concept. Lately, SCG has also supported Young Thai Designers working under ‘Renim Project’ brand. Producing various streetwear products, this brand is chosen by the Department of International Trade Promotion, the Ministry of Commerce, and the Thai Consulate General in Los Angles, to showcase their designs at world-class LA Fashion Week 2019. The products from the brand has won acclaims from both designers and fashionistas at the event”.
Cement Bags + Inspirations = Must-Have Fashion Items for Fashionistas
SCG’s upcycled unused cement bags are not only eco-friendly but also beautiful, stylish, cool, lightweight, versatile, and durable. As a plus, they prove perfect for mix-and-match. They go really nice with the following four styles that are well popular among the new generation.
Cool in ‘Street-Fashion Style’: It will be fun dressing up with simple but extraordinary items that use cement bags as gimmicks. With patterns and colors inspired by construction workers’ common outfits, these fashion items prove unusual, indie and eye-catching. Shirts, bags, and hats in this style are perfect for people with an independent character and a strong identity.
Classic & Timeless in ‘Minimal Style’: Items in this style prove perfect for people who dress simple and appreciate easy pieces without boisterous color or sophisticated patterns. Crossbody bag and Tote Bag by SCG are rectangular in shape and bright in tone. Subtle simplicity is the key. So, these pieces look good, classic, and timeless. They, moreover, can carry lots of stuff. These bags are fine for use every day. For those wishing to color up their days a bit, go for the tote bag with graphic prints because they add interesting dimension, boost the bag’s appeal, and nicely complement the minimalist dress code.
Nice & Trendy in ‘Students’ / Office Workers’ Style’: As office workers and students are prone to carry many things around be it a computer notebook, documents or various miscellaneous items, they should consider laptop bags, multipurpose bags, pencil bags, and multipurpose boxes by SCG. Mainly made from cement bags, these products boast a simple design and practical functionality. They therefore promise to answer real well to the needs of students and office workers. These groups of consumers are bound to find what they love when they check out these items.
Fashionable in ‘Sporty Style’: As workout has become a norm, sporty fashion will never be out. Athletic people love wearing cool, comfy clothes such as a warm-up outfit and sneakers. If this is your style, you will definitely fall for gym bag, backpack bag, and messenger bag by SCG. These items, after all, go nice with all sporty pieces. They give an agile and cool look.
SCG’s upcycled unused cement bags are not only eco-friendly but also beautiful, stylish, cool, lightweight, versatile, and durable. As a plus, they prove perfect for mix-and-match. They go really nice with the following four styles that are well popular among the new generation.
Cool in ‘Street-Fashion Style’: It will be fun dressing up with simple but extraordinary items that use cement bags as gimmicks. With patterns and colors inspired by construction workers’ common outfits, these fashion items prove unusual, indie and eye-catching. Shirts, bags, and hats in this style are perfect for people with an independent character and a strong identity.
Classic & Timeless in ‘Minimal Style’: Items in this style prove perfect for people who dress simple and appreciate easy pieces without boisterous color or sophisticated patterns. Crossbody bag and Tote Bag by SCG are rectangular in shape and bright in tone. Subtle simplicity is the key. So, these pieces look good, classic, and timeless. They, moreover, can carry lots of stuff. These bags are fine for use every day. For those wishing to color up their days a bit, go for the tote bag with graphic prints because they add interesting dimension, boost the bag’s appeal, and nicely complement the minimalist dress code.
Nice & Trendy in ‘Students’ / Office Workers’ Style’: As office workers and students are prone to carry many things around be it a computer notebook, documents or various miscellaneous items, they should consider laptop bags, multipurpose bags, pencil bags, and multipurpose boxes by SCG. Mainly made from cement bags, these products boast a simple design and practical functionality. They therefore promise to answer real well to the needs of students and office workers. These groups of consumers are bound to find what they love when they check out these items.
Fashionable in ‘Sporty Style’: As workout has become a norm, sporty fashion will never be out. Athletic people love wearing cool, comfy clothes such as a warm-up outfit and sneakers. If this is your style, you will definitely fall for gym bag, backpack bag, and messenger bag by SCG. These items, after all, go nice with all sporty pieces. They give an agile and cool look.
Breathing a new life into unused cement bags is a good initiative that not only answers well to SCG Circular Way but also to the taste of fashion lovers recognizing the importance of scrap-material usage. This initiative, moreover, promotes green mind among Thais offering consumers a convenient way to contribute to environmental protection. By embracing a product being reused or upcycled, Thais can help protect the Earth.
Interested in SCG eco-friendly fashion items? If yes, check them out before anyone else. Items from the Kid-Jak -Thung project are available at SCG Experience and SCG Online Store, will be available at the Central Plaza Lardprao from 16 November onwards. Cement bag-based streetwear items from Renim Project, meanwhile, are available at www.renimproject.com, SCG Experience, Absolute Siam Store at Siam Center, CAZH at Siam Discovery, CAZH at ICONSIAM.
For updates about SCG, please follow https://scgnewschannel.com / Facebook: scgnewschannel / Twitter: @scgnewschannel or Line@: @scgnewschannel.
Interested in SCG eco-friendly fashion items? If yes, check them out before anyone else. Items from the Kid-Jak -Thung project are available at SCG Experience and SCG Online Store, will be available at the Central Plaza Lardprao from 16 November onwards. Cement bag-based streetwear items from Renim Project, meanwhile, are available at www.renimproject.com, SCG Experience, Absolute Siam Store at Siam Center, CAZH at Siam Discovery, CAZH at ICONSIAM.
For updates about SCG, please follow https://scgnewschannel.com / Facebook: scgnewschannel / Twitter: @scgnewschannel or Line@: @scgnewschannel.