The Pre Spring 2020 campaign celebrates and subverts the iconography of modern luxury. Still images continue to define the new visual identity for Bottega Veneta, set by Daniel Lee, Creative Director, and photographer Tyrone Lebon.
Featuring model Jean Campbell and cult designer Andre Walker - characters who take the lead in their own lives - the Bottega Veneta community grows the narrative of Daniel Lee’s evolution with each collection.
The campaign studies the cult of an icon and takes inspiration from Italian neo-realist cinema. Elements of the studio, realism versus finesse, life’s characters alongside working ‘actors’ - the high contrasted with the low, all adding a tension to the imagery.
Film director Federico Fellini once commented “Neorealism is not about what you show, but how you show it. It’s simply a way of looking at the world without preconceptions or prejudices.” This process is applied to inspire the imagery, the collection and the styling.
In this campaign “Bottega Veneta clothes are worn in context, mixed with real characters and live in the moment. They are elevated and everyday and that’s what makes them powerful,” says Daniel Lee.