SOME entrepreneurs believe that passion is the most important ingredient in building a successful business. But there’s another, equally vital, element that goes into establishing a winning trade – a keen eye for inspiration.
American expat Linda O’Connor Jennings is certainly evidence of this. She first spotted the inspiration for her business around 30 years ago when travelling to the culturally-rich province of Chiang Rai. And, although it’s taken almost three decades to get her resulting business, called Carry On, off the ground, her eco-friendly and unique handbags have been definitely worth the wait.