A PROFESSIONAL investor in start-up companies from New York, Peter has been doing business in Asia since 1996 and relocated to Thailand in 2006. In 2010, he had severe allergic reactions to chemicals commonly used in Thailand’s laundry care products. Unable to find suitable natural alternatives, he and his partner decided they would create them themselves. The business began in 2010 as pure research and development with the aim of creating a natural product that could clean as well as synthetic/petro-chemical derived products. Using his researcher experience from MIT and U.C. Berkeley, Peter and his team achieved cleaning as good as or better than chemical products, and filed multiple global patent applications on the technology. Their brand name, Pipper Standard, has been filed in 44 countries worldwide, and the products are all natural, hypo-allergenic certified and fully bio-degradable (more than 90% in one month). The company now offers laundry detergent, fabric softener, floor cleaner, multi-purpose cleaner and dishwashing liquid – all derived from pineapple.