Showcasing Cutting-Edge Production Technology and Unveiling "Smart Snack" Innovation to Cater to Modern Trends
Namchow Thailand, a global leader in rice-based products, including crispy snacks and rice crackers, proudly unveils its remarkable success story by opens the doors to its expansive manufacturing facility in Thailand, boasting an impressive production capacity of 36,000 tons annually. With over three decades of expertise in rice product manufacturing in Thailand, Namchow Thailand is unwavering in its commitment to developing innovative products that harness cutting-edge production technologies to cater to the modern world. This dedication has propelled Namchow Thailand to the forefront of the rice crackers market, valued at approximately 1 billion baht.
Namchow Thailand's journey began in 1991 with the establishment of its first manufacturing facility in Ban Pong, Ratchaburi Province. This marked the first venture of Namchow Group, a Taiwanese multinational food company, into the Thai market. Recognizing the immense potential, Namchow Thailand embarked on its mission to produce a range of rice-based snacks, cooked rice, and instant noodles, catering to both the domestic market and international distribution to over 70 countries worldwide, including Australia, Europe, the United States, and beyond.
Driven by its unwavering commitment to excellence and the ever-growing demand for its products, Namchow Thailand embarked on a significant expansion in 2020. With an investment of over 5 billion baht, the company expanded its manufacturing facilities and warehouses, further enhancing its production capacity and operational efficiency.
Namchow Thailand's dedication to quality and food safety has been recognized at the highest levels by has been awarded numerous international certifications, including ISO9001, ISO14001, HACCP, GMP, BRC, IFS, Kosher, and Halal.
Namchow Thailand's journey began in 1991 with the establishment of its first manufacturing facility in Ban Pong, Ratchaburi Province. This marked the first venture of Namchow Group, a Taiwanese multinational food company, into the Thai market. Recognizing the immense potential, Namchow Thailand embarked on its mission to produce a range of rice-based snacks, cooked rice, and instant noodles, catering to both the domestic market and international distribution to over 70 countries worldwide, including Australia, Europe, the United States, and beyond.
Driven by its unwavering commitment to excellence and the ever-growing demand for its products, Namchow Thailand embarked on a significant expansion in 2020. With an investment of over 5 billion baht, the company expanded its manufacturing facilities and warehouses, further enhancing its production capacity and operational efficiency.
Namchow Thailand's dedication to quality and food safety has been recognized at the highest levels by has been awarded numerous international certifications, including ISO9001, ISO14001, HACCP, GMP, BRC, IFS, Kosher, and Halal.
Namchow Thailand boasts a wide range of products, catering to various consumer needs:
Mr. Henry Chia, General Manager of Namchow Thailand, proudly reflects on the company's remarkable growth over the past 33 years: "Namchow Thailand's unwavering commitment to doing business in Thailand, coupled with the unwavering support from our parent company, has been the driving force behind our continuous success. We have consistently adhered to a set of core principles and a strategic business model that has proven to be invaluable in navigating the ever-evolving market landscape. At the heart of our success lies our deep understanding of the diverse needs of our customers worldwide. We are relentless in our pursuit of innovation, constantly introducing new products to the market that meet the highest standards of safety and quality. We prioritize building long-lasting relationships with our partners and strive to optimize our cost structure sustainably."
Nestled in the Ban Pong district of Ratchaburi province, the Namchow Thailand factory sprawls across an impressive Equipped with cutting-edge technology, the facility adheres to the highest cleanliness, safety, and quality standards.
The production area is meticulously organized to ensure the manufacturing of top-notch products. The factory comprises two main plants: Plant 1 (NCT1) including Building A: Dedicated to the production of rice-based snacks, and Building B: Which handles the manufacturing of instant noodles, seasoning powders, retorts, French bread-based snacks, bakery products, and frozen bakery items, Building C: Serves as a warehouse for storing goods, and Building G: Produces Non-Halal products.
Plant 2 (NCT2) including Building E: Utilizes advanced technology to manufacture rice-based snacks and ready-to-eat rice products for children, minimizing labor requirements and promoting energy efficiency, and Building F: Functions as a warehouse featuring an Auto Mobile Racking system with seven storage levels, capable of accommodating over 10,000 pallets and saving up to 80% of storage space due to its vertical arrangement. Building E and Building F are dedicated to producing and storing Halal products.
The Namchow Thailand factory boasts an impressive total production capacity of over 36,000 tons per year, divided into Rice-based snacks: 18,000 tons per year, Ready-to-eat rice: 7,200 tons per year, Instant noodles: 9,000 tons per year, and other products: 1,800 tons per year.
Namchow Thailand is also committed to continuous innovation, developing products that cater to the evolving needs of modern consumers. The company's innovative offerings include 'Thin French Bread', a unique and delectable snack characterized by its crispness, lightness, and flavorful aroma, setting it apart from ordinary snacks in the market.
Another is innovation of 'Health-conscious products', recognizing the growing emphasis on health among consumers. Namchow Thailand utilizes natural ingredients and extracts that provide health benefits, such as high-protein Japanese soybeans. The company's manufacturing process employs baking instead of frying, resulting in snacks that are cholesterol-free, trans-fat-free, saturated fat-free, and gluten-free.
In line with its commitment to innovation, Namchow Thailand is preparing to launch "Super Bites Smart Snack," a line of healthy rice crackers under the slogan "Smart Snack...Smart Choice." These crackers, made with fragrant jasmine rice, offer a delightful crunch and are packed with nutritional value in every bite. The launch is scheduled for Q3 of 2024.
Beyond its manufacturing prowess, Namchow Thailand is deeply committed to environmental sustainability, social responsibility, and ethical governance. The company has established ambitious ESG goals to align with government policies and international standards, ensuring sustainable growth for the future.
Namchow Thailand is actively reducing its carbon footprint by embracing renewable energy sources. The company has installed solar rooftop systems on Buildings E, A, and B, generating 2.38 megawatts of clean electricity. With plans to install an additional 1.05 megawatts on Building F this year, the total clean energy generation capacity will reach 3.43 megawatts, effectively reducing carbon dioxide emissions by 2,310 tons annually.
Upholding human rights, employee safety and well-being, and fostering positive relationships with surrounding communities are at the heart of Namchow Thailand's social responsibility initiatives. The company is committed to creating a workplace that respects human dignity, promotes occupational health and safety, and encourages community engagement.
Namchow Thailand prioritizes transparency, accountability, and adherence to regulations and ethical standards in its corporate governance practices. The company maintains a robust governance framework to ensure ethical decision-making, financial integrity, and compliance with all applicable laws and regulations.
Mr. Henry Chia, GM, eloquently summarizes Namchow Thailand's unwavering commitment to ESG "Namchow Thailand is firmly committed to integrating environmental, social, and governance principles into our business operations and fostering a culture of sustainability within our organization. This dedication is driving our company's growth and establishing us as a leader in all aspects of our operations."
Namchow's snack business currently operates in the rice cracker market, which is valued at approximately 1 billion baht and holds a 12% market share. Meanwhile, its instant noodle products, which are categorized as cup noodles, currently have a market value of approximately 500 million baht and a 30% market share. This segment experienced growth of over 10% compared to 2023 and has maintained its business targets in the first quarter of 2024. The company has set a sales target of 4 billion baht for 2024, reaffirming its position as the undisputed market leader.
For more information about Namchow Thailand, please visit www.namchow.co.th .
- Rice Snacks and Rice Crackers: Under the popular brands Shinmai and Bin Bin, Namchow Thailand offers delicious rice snacks and crackers for the general public.
- Baby Rice Crackers and Snacks: Focusing on the delicate needs of young children, Namchow Thailand's Happy Bites brand offers safe and tasty rice crackers and snacks specifically formulated for babies and toddlers.
- Cooked Rice: Convenient, cooked rice options, perfect for busy lifestyles.
- Instant Rice Porridge: Super Bites caters to those seeking a quick and nutritious breakfast or snack with the instant rice porridge offerings.
- Instant Noodles: Little Cook and Little Cook Chef brands bring the convenience of instant noodles to the market.
- Rusk: Pakupang adds a unique twist to Namchow Thailand's portfolio with delectable snacks made from French bread.
Mr. Henry Chia, General Manager of Namchow Thailand, proudly reflects on the company's remarkable growth over the past 33 years: "Namchow Thailand's unwavering commitment to doing business in Thailand, coupled with the unwavering support from our parent company, has been the driving force behind our continuous success. We have consistently adhered to a set of core principles and a strategic business model that has proven to be invaluable in navigating the ever-evolving market landscape. At the heart of our success lies our deep understanding of the diverse needs of our customers worldwide. We are relentless in our pursuit of innovation, constantly introducing new products to the market that meet the highest standards of safety and quality. We prioritize building long-lasting relationships with our partners and strive to optimize our cost structure sustainably."
Nestled in the Ban Pong district of Ratchaburi province, the Namchow Thailand factory sprawls across an impressive Equipped with cutting-edge technology, the facility adheres to the highest cleanliness, safety, and quality standards.
The production area is meticulously organized to ensure the manufacturing of top-notch products. The factory comprises two main plants: Plant 1 (NCT1) including Building A: Dedicated to the production of rice-based snacks, and Building B: Which handles the manufacturing of instant noodles, seasoning powders, retorts, French bread-based snacks, bakery products, and frozen bakery items, Building C: Serves as a warehouse for storing goods, and Building G: Produces Non-Halal products.
Plant 2 (NCT2) including Building E: Utilizes advanced technology to manufacture rice-based snacks and ready-to-eat rice products for children, minimizing labor requirements and promoting energy efficiency, and Building F: Functions as a warehouse featuring an Auto Mobile Racking system with seven storage levels, capable of accommodating over 10,000 pallets and saving up to 80% of storage space due to its vertical arrangement. Building E and Building F are dedicated to producing and storing Halal products.
The Namchow Thailand factory boasts an impressive total production capacity of over 36,000 tons per year, divided into Rice-based snacks: 18,000 tons per year, Ready-to-eat rice: 7,200 tons per year, Instant noodles: 9,000 tons per year, and other products: 1,800 tons per year.
Namchow Thailand is also committed to continuous innovation, developing products that cater to the evolving needs of modern consumers. The company's innovative offerings include 'Thin French Bread', a unique and delectable snack characterized by its crispness, lightness, and flavorful aroma, setting it apart from ordinary snacks in the market.
Another is innovation of 'Health-conscious products', recognizing the growing emphasis on health among consumers. Namchow Thailand utilizes natural ingredients and extracts that provide health benefits, such as high-protein Japanese soybeans. The company's manufacturing process employs baking instead of frying, resulting in snacks that are cholesterol-free, trans-fat-free, saturated fat-free, and gluten-free.
In line with its commitment to innovation, Namchow Thailand is preparing to launch "Super Bites Smart Snack," a line of healthy rice crackers under the slogan "Smart Snack...Smart Choice." These crackers, made with fragrant jasmine rice, offer a delightful crunch and are packed with nutritional value in every bite. The launch is scheduled for Q3 of 2024.
- Our vision for sustainable growth lies in establishing ourselves as a leader in innovative product development, consistently adding value to our offerings. This unwavering commitment enables us to thrive in a competitive global landscape, particularly in Thailand. We are dedicated to maintaining our high standards of quality to serve the global market in the future, aligning with Namchow Thailand's mission as a global leader in quality, taste, and service." Mr. Henry Chia states.
Beyond its manufacturing prowess, Namchow Thailand is deeply committed to environmental sustainability, social responsibility, and ethical governance. The company has established ambitious ESG goals to align with government policies and international standards, ensuring sustainable growth for the future.
Namchow Thailand is actively reducing its carbon footprint by embracing renewable energy sources. The company has installed solar rooftop systems on Buildings E, A, and B, generating 2.38 megawatts of clean electricity. With plans to install an additional 1.05 megawatts on Building F this year, the total clean energy generation capacity will reach 3.43 megawatts, effectively reducing carbon dioxide emissions by 2,310 tons annually.
Upholding human rights, employee safety and well-being, and fostering positive relationships with surrounding communities are at the heart of Namchow Thailand's social responsibility initiatives. The company is committed to creating a workplace that respects human dignity, promotes occupational health and safety, and encourages community engagement.
Namchow Thailand prioritizes transparency, accountability, and adherence to regulations and ethical standards in its corporate governance practices. The company maintains a robust governance framework to ensure ethical decision-making, financial integrity, and compliance with all applicable laws and regulations.
Mr. Henry Chia, GM, eloquently summarizes Namchow Thailand's unwavering commitment to ESG "Namchow Thailand is firmly committed to integrating environmental, social, and governance principles into our business operations and fostering a culture of sustainability within our organization. This dedication is driving our company's growth and establishing us as a leader in all aspects of our operations."
Namchow's snack business currently operates in the rice cracker market, which is valued at approximately 1 billion baht and holds a 12% market share. Meanwhile, its instant noodle products, which are categorized as cup noodles, currently have a market value of approximately 500 million baht and a 30% market share. This segment experienced growth of over 10% compared to 2023 and has maintained its business targets in the first quarter of 2024. The company has set a sales target of 4 billion baht for 2024, reaffirming its position as the undisputed market leader.
For more information about Namchow Thailand, please visit www.namchow.co.th .
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