Bangkok, 2 April 2026 — ALive Powered by AIA, the all-in-one health and lifestyle application by AIA Wellness, enters its 5th years of steady growth, positioning itself as a supportive app that helps Thais live better every day. ALive also announced its goal to grow its user base from 2.5 million to 3 million, driven by a mission to build an ecosystem that serves today’s consumers and their families. ALive is committed to making it easy for everyone to take the first step toward better health in their own way.
Over the past 5 years, ALive has evolved from a family-focused application into a health platform trusted by more than 2.5 million users across Thailand. The platform is built on a core belief that good health is not a finish line to race toward, but a series of small habits-built day by day. Like a trusted companion, ALive offers a wide range of features users can mix and match to suit their own lifestyles.
ALive was launched in 2021 as a health app for families, focusing on expectant and new mothers. In 2022, it evolved with expert-backed health content and a user experience tailored to modern family life. This early foundation established a core principle ALive continues to uphold — listening to real user insights and translating them into features that address real-life needs.
Over the past 5 years, ALive has evolved from a family-focused application into a health platform trusted by more than 2.5 million users across Thailand. The platform is built on a core belief that good health is not a finish line to race toward, but a series of small habits-built day by day. Like a trusted companion, ALive offers a wide range of features users can mix and match to suit their own lifestyles.
ALive was launched in 2021 as a health app for families, focusing on expectant and new mothers. In 2022, it evolved with expert-backed health content and a user experience tailored to modern family life. This early foundation established a core principle ALive continues to uphold — listening to real user insights and translating them into features that address real-life needs.
In 2023, ALive expanded its user base to include young professionals by introducing a wider range of features spanning 3 key areas of health— physical, mental, and financial health — within a single platform, including:
In addition, a key highlight that sets ALive apart from other platforms is its gamification strategy, transforming health management into a game through its Mission for Health feature. Users complete daily missions to earn points and unlock rewards and exclusive benefits, encouraging consistent healthy habits. The continued expansion of features throughout 2023 marked a major milestone, establishing ALive as a go-to platform for urban professionals and driving rapid user growth. This progress brought ALive a step closer to becoming a truly comprehensive health app.
In 2024, ALive reinforced its brand identity with the launch of its brand film and the Be the Best Version of Yourself slogan. The campaign features Phuak Pongsatorn as its presenter — a relatable figure who embraces balanced living without extreme routines, reinforcing the belief that good health doesn’t come from pressure or perfect timing — it can begin in everyday life.
In 2025, ALive continued its user growth push while building a broader, more lifestyle-oriented brand presence. The platform collaborated with leading steakhouse and salad bar chain Sizzler, encouraging health-conscious consumers to embrace healthier living through the Food Tracker feature. ALive also partnered with Nutped, a cartoonist with over 2.3 million followers, to create fortune themed mobile wallpapers and introduced its official mascot at Character Fest Thailand. The year concluded with a viral campaign featuring singer Mix Chaleomsri, known as Badmixy, who co-created the special track La La…Let’s Go to remind listeners to love themselves. Together, these campaigns in year 2025 reinforced ALive’s identity as a fun, fresh, and contemporary brand.
Mr. Chutapatr Laothamatas, Director of Digital Solutions and Design at AIA Wellness, said, “Over 5 years of building the ALive ecosystem, we’ve learned that Thais don’t lack the motivation to look after themselves — they need solutions that understand how complex and demanding real life can be. ALive is designed to make healthy living achievable through small, everyday behavioural changes, delivered through fun and pressure-free missions anyone can complete. We believe sustainable change comes not from one big step, but from small actions repeated until they become part of daily life.”
- Food Tracker – Snap a photo to automatically analyze nutrition, count calories, and receive personalized recommendations.
- Mood Diary – Track daily emotions and experiences to identify patterns and build self-awareness, supporting better mental health care.
- Personality Test – Gain psychology-based insights for deeper self-understanding and stronger connections — applicable to work and relationships.
- Telemedicine – Consult doctors online for free, offering convenient, fast, and time-saving access for busy lifestyles of working professionals.
- Tax Calculation – Calculate income tax in a few steps to plan ahead and gain a clearer picture of personal finances.
- Scoop – Access expert-curated health and lifestyle content for practical, everyday use.
- Community – Connect, share, and engage with like-minded individuals.
In addition, a key highlight that sets ALive apart from other platforms is its gamification strategy, transforming health management into a game through its Mission for Health feature. Users complete daily missions to earn points and unlock rewards and exclusive benefits, encouraging consistent healthy habits. The continued expansion of features throughout 2023 marked a major milestone, establishing ALive as a go-to platform for urban professionals and driving rapid user growth. This progress brought ALive a step closer to becoming a truly comprehensive health app.
In 2024, ALive reinforced its brand identity with the launch of its brand film and the Be the Best Version of Yourself slogan. The campaign features Phuak Pongsatorn as its presenter — a relatable figure who embraces balanced living without extreme routines, reinforcing the belief that good health doesn’t come from pressure or perfect timing — it can begin in everyday life.
In 2025, ALive continued its user growth push while building a broader, more lifestyle-oriented brand presence. The platform collaborated with leading steakhouse and salad bar chain Sizzler, encouraging health-conscious consumers to embrace healthier living through the Food Tracker feature. ALive also partnered with Nutped, a cartoonist with over 2.3 million followers, to create fortune themed mobile wallpapers and introduced its official mascot at Character Fest Thailand. The year concluded with a viral campaign featuring singer Mix Chaleomsri, known as Badmixy, who co-created the special track La La…Let’s Go to remind listeners to love themselves. Together, these campaigns in year 2025 reinforced ALive’s identity as a fun, fresh, and contemporary brand.
Mr. Chutapatr Laothamatas, Director of Digital Solutions and Design at AIA Wellness, said, “Over 5 years of building the ALive ecosystem, we’ve learned that Thais don’t lack the motivation to look after themselves — they need solutions that understand how complex and demanding real life can be. ALive is designed to make healthy living achievable through small, everyday behavioural changes, delivered through fun and pressure-free missions anyone can complete. We believe sustainable change comes not from one big step, but from small actions repeated until they become part of daily life.”
This year, ALive celebrates its 5th year with strong momentum, expanding onto the national stage through its participation in Mission to the Moon Forum 2026, a key platform bringing together modern professionals, Alive’s core audience. Mr. Chutapatr Laothamatas will take the stage to discuss “From Health to Wealth: How Tech Redefines Well-Being” topic, reflecting ALive’s belief that technology is central to modern life wellbeing.
Throughout the year, ALive will push toward its goal of 3 million users through deeper, more comprehensive features, strategic brand partnerships, and user experiences that make looking after health a natural part of daily life.
ALive Application by AIA Wellness continues to advance its mission alongside AIA Thailand, contributing to a global ambition to help over one billion people live better under the Healthier, Longer, Better Lives slogan.
Throughout the year, ALive will push toward its goal of 3 million users through deeper, more comprehensive features, strategic brand partnerships, and user experiences that make looking after health a natural part of daily life.
ALive Application by AIA Wellness continues to advance its mission alongside AIA Thailand, contributing to a global ambition to help over one billion people live better under the Healthier, Longer, Better Lives slogan.
