Veerasak Tangudomlert, Country Manager of Jaeger-LeCoultre (Thailand), the Swiss luxury watch manufacturer with over 185 years of history, hosted an exclusive party to launch its new elegant sports collection for men, presenting the latest Jaeger-LeCoultre Polaris Geographic Worldtime, a boutique exclusive worldwide edition together with the full collection of “Jaeger-LeCoultre Polaris” line with five new models drawing inspiration from the iconic 1968 Memovox Polaris timepiece and experiencing the brand's heritage and history through the “Polaris Exhibition” for the first time in Thailand. An exceptional evening was attended by many celebrities such as Great Warintorn Panhakarn, Pao Varit Hongsananda, Son Yuke Songpaisan, Piyarat Kaljareuk, Jay – Jareyadee Spencer, M.L.Kathathong Thongyai, Butrrat Charoonsmith, Janista Lewchalermvongse, Kraiserm – Pavita Tohtubtiang, Akapat Phornprapha, Suree Ratanahirunya, Kleddao Panichsamai, Sorat Amatayakul, Kornkanok Yongsakul and many more on Wednesday 22nd August 2018, at Hall of Fame, M floor, Siam Paragon.
The new Jaeger-LeCoultre Polaris is inspired by the iconic Memovox Polaris from 1968, which marks its 50th anniversary this year. Not just a single homage to a historical reference, this collection takes the spirit of the Memovox Polaris and applies it to today’s man of action with a full range of new timepieces: a three-hand automatic, a chronograph and a chronograph world time, as well as two models with a stronger vintage feel: the Jaeger-LeCoultre Polaris Date and the Jaeger-LeCoultre Polaris Memovox, displaying the iconic alarm function. Combining the high manufacturing know-how of Jaeger‑LeCoultre, where all mechanical movements are made in-house, with the robustness, design aesthetic and sporty elegance today’s man demands, the Jaeger‑LeCoultre Polaris collection is destined to become the symbol for an active lifestyle. Comprised of an initial release of five models, with one limited edition paying tribute to the 50th anniversary of the Memovox watch, the Jaeger-LeCoultre Polaris collection is a new pillar, one that redefines sporty elegance. |