The annual celebration played up “WHAT’S NEW IN COTTON?™” and introduced six new licensees, whose new collections offer cutting-edge cotton fabric performance technologies to address multi-lifestyle needs of young people.
COTTON USA™ celebrated the Cotton Day 2019 in an event that highlighted “WHAT’S NEW IN COTTON?™” and introduced 7th Street, The Zign, R.A.D. Jeans, Pacific Union, Double Goose and Davie Jones as new licensees of COTTON USA™. The celebration showcased the latest collections from all these six brands, under “UNLIMITED URBAN LIFESTYLE” concept, that bring innovative technologies to life in their U.S. cotton products to meet modern-day needs of young people across diverse lifestyles. Professional actors and models, Weir-Sukollawat Kanarot, Mario Maurer, Baifern-Pimchanok Luevisadpaibul, Patt-Napapa Tantrakul, Golf-Pichaya Nitipaisalkul, Toni Rakkaen and Kan Kantathavorn walked the runway to present special attributes of the new collection in a magnificent fashion show during the event.
Mr. Kraipob Pangsapa, COTTON USA™ ASEAN Representative, said, “Cotton Day is celebrated every year in collaboration with textile industry suppliers, licensees, consumers and the media. The event this year is the 11th annual celebration. It carries forward the global “WHAT’S NEW IN COTTON?™” campaign that was officially launched last year to present the latest cotton innovations and technologies to our licensees and textile industry entrepreneurs across the world. This will inspire them with new ideas for U.S. cotton blends as well as opportunities to enhance product performance and functionality to meet lifestyle needs of the consumers more precisely. Innovation and technology are integral to U.S. cotton. They are one of the reasons why U.S. cotton is ‘THE COTTON THE WORLD TRUSTS’”
“This year’s Cotton Day highlights introduction of six leading brands as new COTTON USA™ licensees, namely 7th Street, The Zign, R.A.D. Jeans, Pacific Union, Double Goose and Davie Jones,” he continued. “The event will showcase the latest collections from these brands. They feature six world-class cotton innovations and technologies for greater performance of t-shirts, polo shirts and leggings, resulting in optimum comfort, stretch and breathability that allow these items to serve very well as everyday clothing in the Thai climate.”
Mr. Kraipob Pangsapa, COTTON USA™ ASEAN Representative, said, “Cotton Day is celebrated every year in collaboration with textile industry suppliers, licensees, consumers and the media. The event this year is the 11th annual celebration. It carries forward the global “WHAT’S NEW IN COTTON?™” campaign that was officially launched last year to present the latest cotton innovations and technologies to our licensees and textile industry entrepreneurs across the world. This will inspire them with new ideas for U.S. cotton blends as well as opportunities to enhance product performance and functionality to meet lifestyle needs of the consumers more precisely. Innovation and technology are integral to U.S. cotton. They are one of the reasons why U.S. cotton is ‘THE COTTON THE WORLD TRUSTS’”
“This year’s Cotton Day highlights introduction of six leading brands as new COTTON USA™ licensees, namely 7th Street, The Zign, R.A.D. Jeans, Pacific Union, Double Goose and Davie Jones,” he continued. “The event will showcase the latest collections from these brands. They feature six world-class cotton innovations and technologies for greater performance of t-shirts, polo shirts and leggings, resulting in optimum comfort, stretch and breathability that allow these items to serve very well as everyday clothing in the Thai climate.”