Chief Marketing Officer of H2Flow Co., Ltd., Vises Rangsisingpipat, reveals all on Slin Drink and their new paradigm of slimming refreshment drinks
• How did H2Flow originate? H2Flow was established in 2014 by myself and two friends; Naris Vittayavarakorn as the chief operating officer, and Patinya Dheva-aksorn as the chief financial officer. We decided to combine our strengths and experience to be a top performer in business, as well as offer quality products to Thai consumers. • Why did H2Flow decide to introduce Slin Drink? Before introducing Slin Drink, we studied various industries and international trends. First we studied the overview of a functional soft drink, bottled water from the Euro Monitor 2016 database, which had both a high value and consistent growth rate. We also found the health and beauty industry to be growing tremendously worldwide as consumers become more concerned about the health benefits of using certain products. Moreover, we were able to get the patent of a unique and innovative Japanese ingredient, Rosa-Canina that contains fat-burning properties. Subsequently following our research we decided to co-invest in a functional drink containing Rosa-Canina. |