BE YOU is a creative concept that provides a new shopping experience to our clients, through a new store design AE creates an emotional connection between brand-customer. The store is now a blank canvas with ever evolving spaces.
The BE YOU store concept incudes a new jeans gallery, giving to our customers a way to compare fits and understand our range of options. There is also a new fitting room experience that enables customers to hang out with friends, share their look with selfie moments built in.
The different materials used in the new store shows a more real and honest face of the brand. In every space of the store, customers will find powerful messages of freedom and inclusivity. The BE YOU concept makes perfect sense with the brand message and the #AExME platform.