Strong market fundamentals drive high-end demand from long-stay investors and families, with Botanica responding through
three luxury villa projects: Botanica Modern Sea Karon, Botanica Chalong Bay, and Botanica Majestia.
three luxury villa projects: Botanica Modern Sea Karon, Botanica Chalong Bay, and Botanica Majestia.
Phuket, 22 October 2025 — Phuket today has evolved far beyond its reputation as a world-class tropical destination famous for pristine beaches and the Andaman Sea. The island is rapidly transforming into a premier luxury real estate investment hub, attracting discerning foreign investors and high-net-worth buyers from Thailand and around the globe. Botanica Luxury Villas, Phuket's leading luxury pool villa developer with over 20 years of experience, reports that the island is experiencing unprecedented momentum this year. According to the Phuket Tourist Association, the province has welcomed over 2.4 million visitors, representing 8% growth year-to-date (January 1 - May 31, 2025), generating total tourism revenue of THB 149.384 billion—an 8.66% increase from the previous year. Simultaneously, the long-stay and digital nomad markets, along with Ultra-High Net Worth Individuals (UHNWI) who consider Phuket their second home, continue to show robust growth.
Knight Frank reports that Phuket's real estate market in 2024 represented the strongest year in a decade. The villa market continues to perform exceptionally well due to attractive rental yields and genuine demand from foreign nationals seeking private residential properties. C9 Hotelworks data reveals that Phuket currently has 6,896 villa and landed property units across 219 projects, representing 17% of the total market.
Government policies favoring long-term residency have accelerated investment activity, notably the LTR Visa (up to 10 years for foreigners) and the Destination Thailand Visa (DTV) with 5-year validity designed for digital nomads and modern professionals embracing work from anywhere lifestyles. These policies have increased demand for both purchases and long-term rentals, extending beyond traditionally popular northern Phuket areas to include the island's increasingly attractive southern zones. Concurrent infrastructure investments—including new road projects connecting the airport to southern areas, smart city development, and international-standard marina upgrades—have elevated southern Phuket's potential as an emerging destination that serves not only tourists but also provides exceptional opportunities for villa and luxury project investments.
Knight Frank reports that Phuket's real estate market in 2024 represented the strongest year in a decade. The villa market continues to perform exceptionally well due to attractive rental yields and genuine demand from foreign nationals seeking private residential properties. C9 Hotelworks data reveals that Phuket currently has 6,896 villa and landed property units across 219 projects, representing 17% of the total market.
Government policies favoring long-term residency have accelerated investment activity, notably the LTR Visa (up to 10 years for foreigners) and the Destination Thailand Visa (DTV) with 5-year validity designed for digital nomads and modern professionals embracing work from anywhere lifestyles. These policies have increased demand for both purchases and long-term rentals, extending beyond traditionally popular northern Phuket areas to include the island's increasingly attractive southern zones. Concurrent infrastructure investments—including new road projects connecting the airport to southern areas, smart city development, and international-standard marina upgrades—have elevated southern Phuket's potential as an emerging destination that serves not only tourists but also provides exceptional opportunities for villa and luxury project investments.
Southern Zone Spotlight: Three Unique Investment Hotspots
Amidst this growth momentum, Phuket's southern zone is becoming a magnet for investors, particularly in three strategic locations distinguished by their natural appeal and lifestyle characteristics: Karon, Chalong, and Koh Kaew. Compared to escalating land prices in northern areas, southern zone properties remain attractively priced and accessible while possessing the fundamentals to become prime locations and luxury hubs in the near future.
Karon ranks among Phuket's most beautiful beaches, featuring expansive white sand shores and crystal-clear waters that continually attract premium tourists from Europe, Russia, and Asia. The key strength lies in coveted beachfront and near-shore development sites, ensuring that beachfront villas and luxury condominiums show strong annual appreciation. Demand for short-term rentals and pool villas for extended stays is growing rapidly, particularly among investors seeking rental income. The arrival of luxury hotel chains and premium resort brands further reinforces Karon's position as Phuket's luxury beachfront hub.
Chalong serves as the gateway to the Andaman Sea, home to Chalong Pier—Phuket's main port providing access to marine activities and luxury yacht excursions for both tourists and yacht owners worldwide. This strategic positioning has made Chalong a thriving hub for the Expat community, with the area surrounded by restaurants, cafes, international schools, and high-end lifestyle amenities. Development of luxury villas and residential projects near the pier continues to expand, while ongoing marina and yacht charter business growth will further establish Chalong as a "Luxury Marine Lifestyle Destination."
Koh Kaew distinguishes itself as the premium residential area for expatriate families living in Thailand, strategically located near leading international schools including British International School, Finnway International School, and several other institutions. This concentration of quality education has attracted expatriate families seeking tranquility, security, and convenient access to schooling, creating a close-knit international community. Demand for mid-to-high-tier real estate, particularly pool villas and detached homes near international schools, continues growing steadily, making Koh Kaew an ideal location for new project investments targeting families.
Mr. Attasit Intarachooti, Chief Executive Officer, Botanica Luxury Phuket Co., Ltd., explains, “Phuket’s west coast and the Northern zone represent the island's traditional luxury hub with numerous beautiful beaches, large expat communities, mega-projects, and abundant 5-star hotels, driving continuous land price appreciation. We now recognize significant potential in the southern zone, which offers compelling opportunities and high demand across Karon, Chalong, and Koh Kaew. Current average land prices show Karon at THB 25 million per rai, Chalong at THB 15 million per rai, and Koh Kaew at THB 12 million per rai. Primary growth drivers include international school expansion, new infrastructure development such as light rail and the second Phuket airport (Andaman International Airport), and increased villa demand from Russian, European, Chinese, and Middle Eastern investors throughout 2024."
Botanica’s Strategic Portfolio: Three Luxury Projects Target Emerging Zones
Botanica Luxury Villas has identified southern zone growth potential and is responding to market demand through three luxury villa developments in strategic locations designed to support sustainable area growth.
Botanica Modern Sea Karon features 27 pool villa units in central Karon Beach with a total project value exceeding THB 1.689 billion. The project showcases stunning Modern Tropical architecture that seamlessly blends contemporary design with the natural beauty of the Andaman Sea. Under the "Modern Tropical Living" concept, the design emphasizes open spaces connecting interior and exterior elements, utilizing passive design principles to reduce energy consumption while providing year-round comfort. Every villa offers panoramic sea views, allowing residents to experience Karon Beach's spectacular sunsets. Prices range from THB 47.8 million to THB 88 million.
Amidst this growth momentum, Phuket's southern zone is becoming a magnet for investors, particularly in three strategic locations distinguished by their natural appeal and lifestyle characteristics: Karon, Chalong, and Koh Kaew. Compared to escalating land prices in northern areas, southern zone properties remain attractively priced and accessible while possessing the fundamentals to become prime locations and luxury hubs in the near future.
Karon ranks among Phuket's most beautiful beaches, featuring expansive white sand shores and crystal-clear waters that continually attract premium tourists from Europe, Russia, and Asia. The key strength lies in coveted beachfront and near-shore development sites, ensuring that beachfront villas and luxury condominiums show strong annual appreciation. Demand for short-term rentals and pool villas for extended stays is growing rapidly, particularly among investors seeking rental income. The arrival of luxury hotel chains and premium resort brands further reinforces Karon's position as Phuket's luxury beachfront hub.
Chalong serves as the gateway to the Andaman Sea, home to Chalong Pier—Phuket's main port providing access to marine activities and luxury yacht excursions for both tourists and yacht owners worldwide. This strategic positioning has made Chalong a thriving hub for the Expat community, with the area surrounded by restaurants, cafes, international schools, and high-end lifestyle amenities. Development of luxury villas and residential projects near the pier continues to expand, while ongoing marina and yacht charter business growth will further establish Chalong as a "Luxury Marine Lifestyle Destination."
Koh Kaew distinguishes itself as the premium residential area for expatriate families living in Thailand, strategically located near leading international schools including British International School, Finnway International School, and several other institutions. This concentration of quality education has attracted expatriate families seeking tranquility, security, and convenient access to schooling, creating a close-knit international community. Demand for mid-to-high-tier real estate, particularly pool villas and detached homes near international schools, continues growing steadily, making Koh Kaew an ideal location for new project investments targeting families.
Mr. Attasit Intarachooti, Chief Executive Officer, Botanica Luxury Phuket Co., Ltd., explains, “Phuket’s west coast and the Northern zone represent the island's traditional luxury hub with numerous beautiful beaches, large expat communities, mega-projects, and abundant 5-star hotels, driving continuous land price appreciation. We now recognize significant potential in the southern zone, which offers compelling opportunities and high demand across Karon, Chalong, and Koh Kaew. Current average land prices show Karon at THB 25 million per rai, Chalong at THB 15 million per rai, and Koh Kaew at THB 12 million per rai. Primary growth drivers include international school expansion, new infrastructure development such as light rail and the second Phuket airport (Andaman International Airport), and increased villa demand from Russian, European, Chinese, and Middle Eastern investors throughout 2024."
Botanica’s Strategic Portfolio: Three Luxury Projects Target Emerging Zones
Botanica Luxury Villas has identified southern zone growth potential and is responding to market demand through three luxury villa developments in strategic locations designed to support sustainable area growth.
Botanica Modern Sea Karon features 27 pool villa units in central Karon Beach with a total project value exceeding THB 1.689 billion. The project showcases stunning Modern Tropical architecture that seamlessly blends contemporary design with the natural beauty of the Andaman Sea. Under the "Modern Tropical Living" concept, the design emphasizes open spaces connecting interior and exterior elements, utilizing passive design principles to reduce energy consumption while providing year-round comfort. Every villa offers panoramic sea views, allowing residents to experience Karon Beach's spectacular sunsets. Prices range from THB 47.8 million to THB 88 million.
Botanica Chalong Bay sits in the rapidly developing Chalong area, conveniently located near important facilities including Phuket Deep Sea Port and Chalong Pier. This exclusive 28-unit project features Modern Luxury design that perfectly balances contemporary aesthetics with functional practicality. Surrounded by international schools including Ruamrudee International School (9-minute drive) and Berda Claude International School Phuket (18-minute drive), it's ideal for families seeking premium homes near top educational institutions. The THB 1.246 billion project offers homes priced from THB 29.5 million to THB 77.7 million.
Botanica Majestia occupies a prime Koh Kaew location near the prestigious British International School Phuket. Developed under the "Luxury Meets Purpose" concept, the design seamlessly integrates luxury with functional convenience for modern families. This private community offers just 33 units on a Low Density Estate, ensuring maximum privacy while maintaining urban lifestyle accessibility—just 19 minutes to Central Phuket. The strategic location perfectly balances city connectivity with natural surroundings and provides easy access to major Phuket roads through multiple route options. The THB 1.569 billion project features homes from THB 38 million to THB 81.9 million.
The strength of all three projects reflects deep understanding of distinct high-end customer segments across emerging locations. Every project serves both investors and residents across diverse demographic groups. Western Europeans and Russians typically seek comfortable, move-in-ready villas and vacation homes near beaches and international schools. Asian buyers from China, Hong Kong, and Singapore focus on investment and rental income, preferring conveniently located urban-adjacent properties. Middle Eastern buyers prioritize large homes with communal spaces and family privacy.
Southern Phuket's Prime Time
Mr. Attasit Intarachooti continues, “From beautiful, tranquil Karon Beach and Chalong as the gateway to the Andaman Sea, to Koh Kaew's expat family community—all three locations reflect Phuket's real estate market growth that extends far beyond tourism toward becoming a world-class residential and investment hub. We anticipate that within 3-5 years, southern Phuket areas like Karon, Chalong, and Koh Kaew will emerge as prime locations with continuously increasing demand from both homeowners and investment buyers. We believe that investing now will create attractive future returns, with pool villas in Karon and Chalong zones generating average rental yields of 8% annually.”
Future trends expected to boost southern zone real estate include wellness and medical tourism investments from expanding leading hospitals and health centers, along with government promotion of the Andaman Wellness Economic Corridor to establish Phuket as a world-class wellness hub. Additional momentum will come from new marina developments and sustainability trends evident in projects emphasizing Green Design and Smart Home features for international markets. Transportation infrastructure progress will provide significant benefits. The planned light rail and Boat Taxi—a public water transportation system connecting Phuket's western coast from the airport to major beaches—will reduce travel times from the current 1.5-3 hours to approximately 40 minutes per route. This enhanced connectivity will strengthen the city's mobility and readiness for future real estate and tourism development, making southern Phuket increasingly attractive to investors and residents.
Recognizing this potential, Botanica has invested in opening a new sales office in Chalong, Phuket, to support growth and enhance service efficiency for project development and local customer care. Having a major office in the southern zone enables the team to closely manage projects near key locations, respond rapidly to customer needs, and build confidence among investor groups and buyers interested in Phuket residency.
For additional information about all three projects and other Botanica developments, visit botanicaluxuryvilla.com, Facebook: BOTANICA Luxury Villa, or call +66 98-394-7097 and +66 81 324 2999
The strength of all three projects reflects deep understanding of distinct high-end customer segments across emerging locations. Every project serves both investors and residents across diverse demographic groups. Western Europeans and Russians typically seek comfortable, move-in-ready villas and vacation homes near beaches and international schools. Asian buyers from China, Hong Kong, and Singapore focus on investment and rental income, preferring conveniently located urban-adjacent properties. Middle Eastern buyers prioritize large homes with communal spaces and family privacy.
Southern Phuket's Prime Time
Mr. Attasit Intarachooti continues, “From beautiful, tranquil Karon Beach and Chalong as the gateway to the Andaman Sea, to Koh Kaew's expat family community—all three locations reflect Phuket's real estate market growth that extends far beyond tourism toward becoming a world-class residential and investment hub. We anticipate that within 3-5 years, southern Phuket areas like Karon, Chalong, and Koh Kaew will emerge as prime locations with continuously increasing demand from both homeowners and investment buyers. We believe that investing now will create attractive future returns, with pool villas in Karon and Chalong zones generating average rental yields of 8% annually.”
Future trends expected to boost southern zone real estate include wellness and medical tourism investments from expanding leading hospitals and health centers, along with government promotion of the Andaman Wellness Economic Corridor to establish Phuket as a world-class wellness hub. Additional momentum will come from new marina developments and sustainability trends evident in projects emphasizing Green Design and Smart Home features for international markets. Transportation infrastructure progress will provide significant benefits. The planned light rail and Boat Taxi—a public water transportation system connecting Phuket's western coast from the airport to major beaches—will reduce travel times from the current 1.5-3 hours to approximately 40 minutes per route. This enhanced connectivity will strengthen the city's mobility and readiness for future real estate and tourism development, making southern Phuket increasingly attractive to investors and residents.
Recognizing this potential, Botanica has invested in opening a new sales office in Chalong, Phuket, to support growth and enhance service efficiency for project development and local customer care. Having a major office in the southern zone enables the team to closely manage projects near key locations, respond rapidly to customer needs, and build confidence among investor groups and buyers interested in Phuket residency.
For additional information about all three projects and other Botanica developments, visit botanicaluxuryvilla.com, Facebook: BOTANICA Luxury Villa, or call +66 98-394-7097 and +66 81 324 2999
