The Tourism Authority of Thailand (TAT) is heating things up this rainy season with the launch of “This Trip Comes with Mookata”—a mouthwatering campaign under the “Year of Celebration” initiative, designed to reignite domestic tourism across 55 of Thailand’s must-visit destinations.
As part of the grand Amazing Thailand Grand Tourism & Sports Year 2025, this mid-year campaign brings together government, private sector, and nationwide tourism partners to spotlight Thailand’s emerging travel gems in creative and unforgettable ways.
At the heart of this initiative is one sizzling highlight: “This Trip Comes with Mookata”—a delicious journey that brings you to legendary Mookata (Thai BBQ) spots across all 55 cities. From local favorites to famous BBQ joints, this campaign invites food lovers to discover Thailand’s beloved communal dining culture, made even more delightful during the rainy season.
At the heart of this initiative is one sizzling highlight: “This Trip Comes with Mookata”—a delicious journey that brings you to legendary Mookata (Thai BBQ) spots across all 55 cities. From local favorites to famous BBQ joints, this campaign invites food lovers to discover Thailand’s beloved communal dining culture, made even more delightful during the rainy season.
Mookata: More Than Just a Meal
As Mr. Apichai Chatchalermkit, Deputy Governor for Domestic Marketing at TAT, explains:
Mookata is more than a culinary trend—it’s a cherished Thai dining tradition that transcends age and background. It represents togetherness, celebration, and comfort. Whether it’s a family gathering or a night out with friends, the joy of grilling meat, dipping it in savory sauces, and sharing stories around a bubbling pot makes every Mookata night a moment to remember.
Dine, Share, and Win Big!
“This Trip Comes with Mookata” invites travelers to enjoy regional flavors, specialty dipping sauces, and unique restaurant atmospheres tailored for photo sharing and digital storytelling. The campaign perfectly captures the “Travel – Eat – Share” lifestyle of today’s modern explorers.
To make things even more exciting, TAT introduces the Top Spender Challenge via LINE Official: @TATMooKrata. Travelers can collect spending points from participating Mookata restaurants, airlines, car rentals, buses, and hotels across the 55 cities. The top 45 spenders will win exclusive prizes worth over THB 90,000.
As Mr. Apichai Chatchalermkit, Deputy Governor for Domestic Marketing at TAT, explains:
Mookata is more than a culinary trend—it’s a cherished Thai dining tradition that transcends age and background. It represents togetherness, celebration, and comfort. Whether it’s a family gathering or a night out with friends, the joy of grilling meat, dipping it in savory sauces, and sharing stories around a bubbling pot makes every Mookata night a moment to remember.
Dine, Share, and Win Big!
“This Trip Comes with Mookata” invites travelers to enjoy regional flavors, specialty dipping sauces, and unique restaurant atmospheres tailored for photo sharing and digital storytelling. The campaign perfectly captures the “Travel – Eat – Share” lifestyle of today’s modern explorers.
To make things even more exciting, TAT introduces the Top Spender Challenge via LINE Official: @TATMooKrata. Travelers can collect spending points from participating Mookata restaurants, airlines, car rentals, buses, and hotels across the 55 cities. The top 45 spenders will win exclusive prizes worth over THB 90,000.
Campaign Period:
June 1 – August 31, 2025
Winners announced: September 1, 2025 via Facebook: เมืองน่าเที่ยว Year of Celebration
Special Travel Deals Just for You
TAT has teamed up with leading tourism partners to offer exclusive promotions for Mookata lovers and adventure seekers alike:
Whether you’re a food adventurer or a curious traveler looking for a new experience, “This Trip Comes with Mookata” promises a sizzling journey across Thailand, one plate at a time.
Learn more:
www.เมืองน่าเที่ยว2568.com
Facebook: เมืองน่าเที่ยว Year of Celebration
TikTok: @yearofcelebration
June 1 – August 31, 2025
Winners announced: September 1, 2025 via Facebook: เมืองน่าเที่ยว Year of Celebration
Special Travel Deals Just for You
TAT has teamed up with leading tourism partners to offer exclusive promotions for Mookata lovers and adventure seekers alike:
- Bar B Q Plaza
Enjoy the “Mookata Saver Set” at only THB 199 (from THB 275) for Thai ID holders dining at branches in a different province than their registered address. Valid at 22 branches in participating cities.
Promo Period: July 1 – September 30, 2025 - Thai Vietjet Air
15% discount on flights to Chiang Rai, Ubon Ratchathani, and Udon Thani. Use promo code: VIETJET2025
Booking & Travel: May 15 – September 30, 2025
th.vietjetair.com - AVIS Car Rental
Special daily rate from just THB 690 when booking via avisthailand.com/เมืองน่าเที่ยว
Booking & Travel: May 15 – September 30, 2025
Use code: YOC2025 - Nakhonchai Air (NCA)
THB 50 off for trips to any of the 55 campaign cities. Use code: NCA50 at
www.nakhonchaiair.com
Valid: August 16 – September 15, 2025 - Blu Monkey Hotels
Enjoy 20% off at www.blumonkeybrownhouse.com with the promo code provided on your NCA bus ticket.
Booking & Stay: July 16 – September 15, 2025
Whether you’re a food adventurer or a curious traveler looking for a new experience, “This Trip Comes with Mookata” promises a sizzling journey across Thailand, one plate at a time.
Learn more:
www.เมืองน่าเที่ยว2568.com
Facebook: เมืองน่าเที่ยว Year of Celebration
TikTok: @yearofcelebration
#เมืองน่าเที่ยว #เมืองน่าเที่ยวYearofcelebration #เที่ยวนี้มีหมูกระทะ
