Partnership Opens a New Dimension of Collaboration and Strengthens Competitive Advantage Across Southeast Asian Markets
On December 4, 2025, Carabao Group Public Company Limited (CBG) and Baosteel Packaging, a leading metal packaging manufacturer from China, signed a strategic cooperation agreement in Shanghai, marking a significant milestone in strengthening business collaboration and supply chain integration across Southeast Asia.
Under this cooperation, the two companies will leverage Baosteel Packaging’s production network in Vietnam, Cambodia, Malaysia, and other Southeast Asian countries, together with Carabao Group’s strong brands and extensive distribution channels. This collaboration aims to enhance localized production capabilities and improve end-to-end operational efficiency across Southeast Asian markets.
Baosteel Packaging is a leading enterprise in the new materials industry group under China Baowu, a major state-owned steel conglomerate. The company is committed to advancing intelligent manufacturing standards and showcasing advanced manufacturing and management capabilities on the global stage through its overseas expansion strategy, guided by the principle of “first connecting, then integrating.”
Under this cooperation, the two companies will leverage Baosteel Packaging’s production network in Vietnam, Cambodia, Malaysia, and other Southeast Asian countries, together with Carabao Group’s strong brands and extensive distribution channels. This collaboration aims to enhance localized production capabilities and improve end-to-end operational efficiency across Southeast Asian markets.
Baosteel Packaging is a leading enterprise in the new materials industry group under China Baowu, a major state-owned steel conglomerate. The company is committed to advancing intelligent manufacturing standards and showcasing advanced manufacturing and management capabilities on the global stage through its overseas expansion strategy, guided by the principle of “first connecting, then integrating.”
Baosteel Packaging executives noted that the collaboration represents a significant milestone in the company’s international expansion and a concrete execution of Baowu Group’s “internationalization + synergy” strategy. By leveraging its strengths in metal can manufacturing, regional production capacity infrastructure, and supply chain management, Baosteel Packaging will work closely with Carabao Group in Thailand and neighboring markets to capture growth opportunities in the Southeast Asian metal packaging sector.
Mr. Romtham Sathientham, Managing Director of Carabao Group Public Company Limited (CBG), said the partnership reflects Carabao Group’s long-term commitment to strengthening its regional supply chain and reinforcing its competitive advantage in Southeast Asia, Carabao Group places strong emphasis on deepening cooperation with Baosteel Packaging. The company believes that, through this collaboration, Baosteel Packaging’s technological potential and strong operational structure in Southeast Asia is expected to elevate supply chain efficiency and sustainably strengthen the company’s competitive advantage.
Furthermore, in light of China’s recently announced 15th Five-Year Plan for Economic and Social Development, the collaboration is expected to serve as a strategic platform for Baosteel Packaging to build a more agile and comprehensive regional supply chain to build a more comprehensive and agile regional supply chain. This initiative is expected to support Baowu Group’s ambition to become a truly global enterprise and serve as a new model for industrial cooperation between China and Thailand, as well as across the ASEAN region.
Mr. Romtham Sathientham, Managing Director of Carabao Group Public Company Limited (CBG), said the partnership reflects Carabao Group’s long-term commitment to strengthening its regional supply chain and reinforcing its competitive advantage in Southeast Asia, Carabao Group places strong emphasis on deepening cooperation with Baosteel Packaging. The company believes that, through this collaboration, Baosteel Packaging’s technological potential and strong operational structure in Southeast Asia is expected to elevate supply chain efficiency and sustainably strengthen the company’s competitive advantage.
Furthermore, in light of China’s recently announced 15th Five-Year Plan for Economic and Social Development, the collaboration is expected to serve as a strategic platform for Baosteel Packaging to build a more agile and comprehensive regional supply chain to build a more comprehensive and agile regional supply chain. This initiative is expected to support Baowu Group’s ambition to become a truly global enterprise and serve as a new model for industrial cooperation between China and Thailand, as well as across the ASEAN region.
