Bangkok, 2 February 2026 – CHAGEE, an international tea brand, kicks off 2026 with an exciting milestone following the opening of a new destination for tea lovers, “CHAGEE ICONSIAM,” its first flagship store in Thailand. Located on G Floor, The Veranda Zone, ICONSIAM, the store marks the 26th branch since CHAGEE first introduced its smooth, fragrant, and well-balanced tea experience to Thailand. The grand celebration was highlighted by the launch of exclusive beverage available only at this flagship store: Ceylon Black Milk Tea. The new tea flavor similarly shows the brand’s dedication to carefully selected authentic tea leaves and premium-quality ingredients. Adding to the excitement was the special appearance of rising Korean actor Bae In Hyuk, whose captivating smile and charismatic presence delighted tea lovers and fans alike. He created unforgettable moments by inviting guests to immerse themselves in the new tea flavors during an exclusive Meet & Greet session, drawing enthusiastic cheers throughout the CHAGEE ICONSIAM Exclusive Event at River Park, G Floor, ICONSIAM.
Elevating the Tea-Drinking Experience at a World-Class Landmark
CHAGEE ICONSIAM flagship store includes a mezzanine floor that extends the ground floor sanctuary into a private space, complete with a beautifully refined ambiance. The space blends contemporary design with visually warm palettes, using warm materials and tones to transform every corner of the store into a place of comfort where guests can relax and share special moments together. This reflects the brand philosophy “CHAGEE Together,” which aims to connect people through meaningful tea moments—inviting everyone to pause from their busy lives, enjoy fragrant, smooth and well-balanced tea, and immerse themselves in a soothing atmosphere at a global landmark like ICONSIAM.
CHAGEE ICONSIAM flagship store includes a mezzanine floor that extends the ground floor sanctuary into a private space, complete with a beautifully refined ambiance. The space blends contemporary design with visually warm palettes, using warm materials and tones to transform every corner of the store into a place of comfort where guests can relax and share special moments together. This reflects the brand philosophy “CHAGEE Together,” which aims to connect people through meaningful tea moments—inviting everyone to pause from their busy lives, enjoy fragrant, smooth and well-balanced tea, and immerse themselves in a soothing atmosphere at a global landmark like ICONSIAM.
Visitors to the store are greeted with a Golden Chain facade at the store’s entrance — a photogenic metal-chain installation that becomes the perfect backdrop to a photo moment. The store also features a bespoke mural created in collaboration with local artist Pomme Chan, a Bangkok-based multidisciplinary artist with over 20 years of illustration experience. The in-store mural traces tea’s journey through time and cultures, combining landscapes, symbols, and moments of everyday life. Grid lines guide the eye along trade routes and personal paths, while contemporary Thai motifs are woven throughout. The artwork presents a visual fusion of tradition and modern life, celebrating how tea connects people, places, and stories.
In addition, CHAGEE introduced an exclusive beverage available only at CHAGEE ICONSIAM: Ceylon Black Milk Tea. Renowned for its bold flavour and captivating aroma, the new milk tea reflects CHAGEE’s meticulous selection of premium ingredients to deliver the finest tea experience. New and exclusive items to the CHAGEE ICONSIAM are the CHAGEE Mini Vacuum Cup in Starry Red—a compact insulated cup with a unique design—and the CHAGEE Tumbler Cup in Starry Red, along with exclusive grand-opening promotions available only during the event.
A Grand Surprise: Bae In Hyuk Brings Smiles and Joy to Fans
A special highlight of the event was the appearance of Bae In Hyuk, a beloved Korean actor, who joined Thai fans to launch the flagship store with warmth and excitement. He shared joyful and heartwarming moments with lucky VIP fans during the Meet-and-Greet session, set against the charming vanilla-sky atmosphere along the Chao Phraya River. During the event, Bae In Hyuk tasted two signature teas—BO•YA Jasmine Green Milk Tea, CHAGEE’s best-selling menu, and Ceylon Black Milk Tea, the exclusive menu of Thailand’s first flagship store—which he guaranteed in Thai as “A-Roy-Maak-Maak” (very delicious). He then took on the Tea Barista : Tea Making challenge, showcasing his tea-making skills by brewing Ceylon Black Milk Tea live on stage like a professional barista and served it to a lucky fan, allowing them to enjoy the rich flavor. He also delighted Thai fans with a sweet Thai phrase, “Kid-Teung-Bae-Bae-Maak” (I miss you, Bae Bae, so much.) sparking loud cheers across the venue. The session concluded with a special autograph signing on exclusive CHAGEE merchandise for 10 lucky fans, followed by friendly photo sessions with fans—creating heartfelt and memorable moments throughout the event.
For those who missed the Grand Opening, tea lovers can now experience a refreshed tea experience at CHAGEE ICONSIAM, the brand’s first flagship store in Thailand, located on G Floor, The Veranda Zone, ICONSIAM. The store is open daily from 10.00 – 22.00 hrs.
Stay updated on exclusive activities and new menu launches via CHAGEE Thailand’s Facebook, Instagram and TikTok, and the CHAGEE application.
#CHAGEETH #CHAGEETOGETHER #CHAGEEICONSIAM
#CHAGEETHGrandOpening #CHAGEETHwithBAEINHYUK
A Grand Surprise: Bae In Hyuk Brings Smiles and Joy to Fans
A special highlight of the event was the appearance of Bae In Hyuk, a beloved Korean actor, who joined Thai fans to launch the flagship store with warmth and excitement. He shared joyful and heartwarming moments with lucky VIP fans during the Meet-and-Greet session, set against the charming vanilla-sky atmosphere along the Chao Phraya River. During the event, Bae In Hyuk tasted two signature teas—BO•YA Jasmine Green Milk Tea, CHAGEE’s best-selling menu, and Ceylon Black Milk Tea, the exclusive menu of Thailand’s first flagship store—which he guaranteed in Thai as “A-Roy-Maak-Maak” (very delicious). He then took on the Tea Barista : Tea Making challenge, showcasing his tea-making skills by brewing Ceylon Black Milk Tea live on stage like a professional barista and served it to a lucky fan, allowing them to enjoy the rich flavor. He also delighted Thai fans with a sweet Thai phrase, “Kid-Teung-Bae-Bae-Maak” (I miss you, Bae Bae, so much.) sparking loud cheers across the venue. The session concluded with a special autograph signing on exclusive CHAGEE merchandise for 10 lucky fans, followed by friendly photo sessions with fans—creating heartfelt and memorable moments throughout the event.
For those who missed the Grand Opening, tea lovers can now experience a refreshed tea experience at CHAGEE ICONSIAM, the brand’s first flagship store in Thailand, located on G Floor, The Veranda Zone, ICONSIAM. The store is open daily from 10.00 – 22.00 hrs.
Stay updated on exclusive activities and new menu launches via CHAGEE Thailand’s Facebook, Instagram and TikTok, and the CHAGEE application.
#CHAGEETH #CHAGEETOGETHER #CHAGEEICONSIAM
#CHAGEETHGrandOpening #CHAGEETHwithBAEINHYUK
