Bangkok, 21 May 2025 — International tea brand CHAGEE has officially returned to Thailand, unveiling a new chapter of modern tea culture with the opening of its refreshed Tea Bars in Bangkok.
With stores now open at Exchange Tower, Park Silom and Vanit Village, CHAGEE's comeback introduces a renewed focus on experience, wellness, and the craft of tea.
"We're incredibly excited to return to Thailand and reconnect with tea lovers here," said Summer Lin, Deputy General Manager of CHAGEE Thailand. “Our goal is simple: to serve great tea in a space that feels warm, welcoming, and thoughtful. We’re committed to earning our place as a favourite by listening closely, staying true to our values, and delivering an experience people want to come back to.”
With stores now open at Exchange Tower, Park Silom and Vanit Village, CHAGEE's comeback introduces a renewed focus on experience, wellness, and the craft of tea.
"We're incredibly excited to return to Thailand and reconnect with tea lovers here," said Summer Lin, Deputy General Manager of CHAGEE Thailand. “Our goal is simple: to serve great tea in a space that feels warm, welcoming, and thoughtful. We’re committed to earning our place as a favourite by listening closely, staying true to our values, and delivering an experience people want to come back to.”
A Different Kind of Tea Chain
CHAGEE’s new Tea Bars are designed as third spaces—calm, inviting environments where tea is savoured, not rushed. At CHAGEE, consumers can immerse themselves in a full sensory experience with visuals of soft curves, and wafts of flavourful tea scents, making them ideal for solo tea breaks, casual meetups, or a midday pause.
This direction reflects evolving tea habits in Thailand. As more Thais enjoy tea out-of-home, CHAGEE fills a gap in the market for high-quality tea experience served in spaces built for comfort and connection.
New Flavours for Curious Palates
CHAGEE’s relaunch also introduces new signature drinks that are sure to delight. The Teaspresso Series features lattes and frappes brewed with espresso-like precision, delivering deep, full-bodied tea flavour. This innovative method, new in Thailand, brings out richness rarely found in tea.
Also debuting is the Da Hong Pao Snow Cap Milk Tea—made from one of the world’s most prized oolongs, paired with fragrant strawberry fresh cream and topped with crushed pecans for a refreshing yet indulgent finish.
CHAGEE’s new Tea Bars are designed as third spaces—calm, inviting environments where tea is savoured, not rushed. At CHAGEE, consumers can immerse themselves in a full sensory experience with visuals of soft curves, and wafts of flavourful tea scents, making them ideal for solo tea breaks, casual meetups, or a midday pause.
This direction reflects evolving tea habits in Thailand. As more Thais enjoy tea out-of-home, CHAGEE fills a gap in the market for high-quality tea experience served in spaces built for comfort and connection.
New Flavours for Curious Palates
CHAGEE’s relaunch also introduces new signature drinks that are sure to delight. The Teaspresso Series features lattes and frappes brewed with espresso-like precision, delivering deep, full-bodied tea flavour. This innovative method, new in Thailand, brings out richness rarely found in tea.
Also debuting is the Da Hong Pao Snow Cap Milk Tea—made from one of the world’s most prized oolongs, paired with fragrant strawberry fresh cream and topped with crushed pecans for a refreshing yet indulgent finish.
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| CHAGEE Teapresso Latte | CHAGEE Teapresso Frappe |
Growing Presence, Evolving Experience
CHAGEE’s current stores are located in key lifestyle and business districts, carefully selected to meet Thai consumers where they are. At least five more locations are planned by the end of 2025, making the Tea Bar experience more accessible across Bangkok.
Alongside this expansion, CHAGEE has also refreshed its loyalty program, now offering:
The program reflects what local customers value most: ease of use, exclusivity, and meaningful rewards.
CHAGEE’s current stores are located in key lifestyle and business districts, carefully selected to meet Thai consumers where they are. At least five more locations are planned by the end of 2025, making the Tea Bar experience more accessible across Bangkok.
Alongside this expansion, CHAGEE has also refreshed its loyalty program, now offering:
- Order function on the app with real-time wait time estimates. A prompt will be made when orders are ready for pickup.
- Instant welcome rewards, such as 50% off Fresh Milk Tea voucher
- Tiered rewards system that lets members unlock exclusive benefits by collecting “Tea Leaves,” earned with every cup purchased
- Birthday month treats
- Enjoy 15% off every Wednesday as an App member, plus upgraded rewards and vouchers through CHAGEE's refreshed referral program
The program reflects what local customers value most: ease of use, exclusivity, and meaningful rewards.
Discover the CHAGEE App
Looking Ahead
CHAGEE’s official Grand Opening celebration at Park Silom drew tea lovers, media, and influencers for an afternoon of flavour and festivities.
CHAGEE’s official Grand Opening celebration at Park Silom drew tea lovers, media, and influencers for an afternoon of flavour and festivities.
Highlights included a Giant Tea Cup and CHAGEE-branded Tuk-Tuks installation, mobile tea sampling carts, and wellness sessions led by local KOLs. The brand’s signature Tear & Win game also made a return, giving guests the chance to win prizes such as a Samsung Galaxy Z Flip 6, iPad Air M3, and exclusive CHAGEE merchandise.
For more updates on upcoming launches, seasonal specials, and member exclusives, follow CHAGEE Thailand on Facebook, Instagram, and TikTok.
For more updates on upcoming launches, seasonal specials, and member exclusives, follow CHAGEE Thailand on Facebook, Instagram, and TikTok.
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