Bangkok, recently — As the year winds down, CHAGEE invites everyone to rediscover the gentle joy of connection. This December, CHAGEE celebrates the festive season with a cozy cup of Cocoa Oolong Milk Tea and the warm companionship of Sanrio’s Tanned Hello Kitty — a sun-kissed favourite across Asia whose radiant personality brings a comforting glow to the holidays. We invite tea lovers and Hello Kitty fans alike to pause, savour the moment, and refreshing feel of its newest tea creation—paired with a limited-edition collaboration with Tanned Hello Kitty. This special collaboration brings together the charm of both brands, adding an extra touch of warmth and delight to the festive season. Together, they transform the year-end moments into something memorable with an exclusive festive collection available in limited quantities at CHAGEE.
A new cozy cup crafted with premium ingredients from two continents—perfect for holiday joy
The centerpiece of the collaboration is the new seasonal Cocoa Oolong Milk Tea. Available for a limited time, it features:
The centerpiece of the collaboration is the new seasonal Cocoa Oolong Milk Tea. Available for a limited time, it features:
- Premium Oolong from the UNESCO-listed Wuyi Mountains, known for its roasted, floral and honeyed aroma
- Cocoa from Côte d’Ivoire’s Gold Belt, widely recognized as one of the most prestigious cocoa origins in the world
A special collaboration where warm indulgence meets whimsy
This year, CHAGEE partners with the Tanned Hello Kitty, a collectible favourite across APAC, celebrated for her irresistibly sunny personality. Tanned Hello Kitty was inspired by breezy, tropical afternoons and the joy of living unhurried. She is warm, radiant and comforting, a character who brings a little glow wherever she appears.
Her cocoa-toned look and gentle charm align beautifully with Cocoa Oolong Milk Tea. Both share the same cozy and familiar tones, and both invite a sense of comfort, rest and togetherness. The pairing feels natural and festive, like two sources of holiday warmth coming together in one joyful cup.
“The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel,” said Eugene Lee, Chief Marketing Officer at CHAGEE APAC. “At CHAGEE, we believe tea is more than a drink. It is a way for people to slow down, be present and create memories together. I hope this collaboration inspires moments of warmth that stay with our fans long after the season ends.”
“Hello Kitty has always encouraged kindness and connection, and this collaboration with CHAGEE carries that spirit into the festive season,” said Kohei Imai, COO, Sanrio Southeast Asia. “Tanned Hello Kitty's warmth and Cocoa Oolong Milk Tea's comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays.”
This year, CHAGEE partners with the Tanned Hello Kitty, a collectible favourite across APAC, celebrated for her irresistibly sunny personality. Tanned Hello Kitty was inspired by breezy, tropical afternoons and the joy of living unhurried. She is warm, radiant and comforting, a character who brings a little glow wherever she appears.
Her cocoa-toned look and gentle charm align beautifully with Cocoa Oolong Milk Tea. Both share the same cozy and familiar tones, and both invite a sense of comfort, rest and togetherness. The pairing feels natural and festive, like two sources of holiday warmth coming together in one joyful cup.
“The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel,” said Eugene Lee, Chief Marketing Officer at CHAGEE APAC. “At CHAGEE, we believe tea is more than a drink. It is a way for people to slow down, be present and create memories together. I hope this collaboration inspires moments of warmth that stay with our fans long after the season ends.”
“Hello Kitty has always encouraged kindness and connection, and this collaboration with CHAGEE carries that spirit into the festive season,” said Kohei Imai, COO, Sanrio Southeast Asia. “Tanned Hello Kitty's warmth and Cocoa Oolong Milk Tea's comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays.”
Festive collectibles made to spark joy
As part of the collaboration, CHAGEE introduces a special line of limited-edition merchandise inspired by the warmth of the season and the charm of Tanned Hello Kitty. Each item is designed to be cute, collectible, and gift-ready, making them perfect for holiday surprises or meaningful keepsakes.
The exclusive collection includes:
Exclusive Collectibles and Value Deals for CHAGEE Fans and Tanned Hello Kitty Lovers
This holiday season, CHAGEE is bringing a little warmth and indulgence to Thailand with the debut of its new Cocoa Oolong Milk Tea — a cozy blend that pairs the richness of cocoa with the elegance of fragrant oolong. Available in Regular (THB 115) and Large (THB 130), the drink comes dressed in limited-edition festive cup packaging and an exclusive thermal bag carrier. To celebrate, CHAGEE is releasing a line-up of seasonal bundles perfect for gifting or collecting:
From 12 December while stocks last:
As part of the collaboration, CHAGEE introduces a special line of limited-edition merchandise inspired by the warmth of the season and the charm of Tanned Hello Kitty. Each item is designed to be cute, collectible, and gift-ready, making them perfect for holiday surprises or meaningful keepsakes.
The exclusive collection includes:
- The Snuggle Snap
- The Cuddle Sling
- The Plushie Charm
- The Mini Charm
Exclusive Collectibles and Value Deals for CHAGEE Fans and Tanned Hello Kitty Lovers
This holiday season, CHAGEE is bringing a little warmth and indulgence to Thailand with the debut of its new Cocoa Oolong Milk Tea — a cozy blend that pairs the richness of cocoa with the elegance of fragrant oolong. Available in Regular (THB 115) and Large (THB 130), the drink comes dressed in limited-edition festive cup packaging and an exclusive thermal bag carrier. To celebrate, CHAGEE is releasing a line-up of seasonal bundles perfect for gifting or collecting:
From 12 December while stocks last:
- 2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap
- 1 Large Cocoa Oolong Milk Tea + Cuddle Sling for THB 529
- 2 Large Cocoa Oolong Milk Teas + Plushie Charm for THB 549
- CHAGEE App voucher bundle for THB 399 redeemable for a Mini Charm
A cozy cup, for moments that matter
At its heart, this collaboration is a reminder that the holidays are not about doing more. They are about feeling more and embracing the quiet moments of joy that make the season gentle and meaningful.
Whether enjoyed quietly on your own or shared with someone special, Cocoa Oolong Milk Tea and Tanning Hello Kitty bring a gentle and sunny glow to the season. They invite everyone to slow down, connect and cherish the small moments of joy that make the holidays feel truly meaningful.
Stay tuned for special activities, seasonal menu launches, and exclusive member benefits on CHAGEE Thailand’s Facebook, Instagram and TikTok — or download the CHAGEE app to be the first to know.
#CHAGEElovesHelloKitty #CHAGEECocoaOolong
#CHAGEETH #CHAGEETOGETHER #ดื่มชาจีดีทุกวัน
At its heart, this collaboration is a reminder that the holidays are not about doing more. They are about feeling more and embracing the quiet moments of joy that make the season gentle and meaningful.
Whether enjoyed quietly on your own or shared with someone special, Cocoa Oolong Milk Tea and Tanning Hello Kitty bring a gentle and sunny glow to the season. They invite everyone to slow down, connect and cherish the small moments of joy that make the holidays feel truly meaningful.
Stay tuned for special activities, seasonal menu launches, and exclusive member benefits on CHAGEE Thailand’s Facebook, Instagram and TikTok — or download the CHAGEE app to be the first to know.
#CHAGEElovesHelloKitty #CHAGEECocoaOolong
#CHAGEETH #CHAGEETOGETHER #ดื่มชาจีดีทุกวัน
