Under the concept “Be Happy and Fulfilled Every Day,” the popular duo promotes healthy living with quality vegetable oil.
Petch Wanglee, President of Thanakorn Vegetable Oil Products Company Limited—the producer of Cook Vegetable Oil, a key business under the Poonphol Group (PPG)—announced the company's new communication strategy for this year. As part of the initiative, the company has introduced the "Friends of COOK" campaign, featuring two rising stars, Pittaya Sae-chow (Daou) and Kuntapon Jindatawepol (Offroad), as brand ambassadors. Their role is to connect with a younger audience and share the story of Cook Vegetable Oil through the campaign’s theme, “Be Happy and Fulfilled Every Day,” which will serve as the core message in all consumer communications throughout the year.
With their bold and adventurous personalities—unafraid to “be fulfilled” and “try” new and fun experiences—both Daou and Offroad perfectly reflect the spirit of Cook Vegetable Oil. Just like them, Cook embraces versatility and excitement through its wide range of products, including soybean oil, sunflower oil, and canola oil, suitable for frying, stir-frying, and deep-frying. This alignment will help elevate Cook’s brand image, making it more modern and appealing to the new generation in a faster and more impactful way. Importantly, both Daou and Offroad represent the new generation—individuals who are passionate about cooking, carry bright and cheerful personas, and are committed to continuous self-improvement. This mirrors the DNA of Cook Vegetable Oil, which is dedicated to continuously enhancing product quality to support the health and well-being of consumers. Their involvement helps reinforce the campaign’s core message: that cooking with Cook Vegetable Oil brings “happiness that can happen every day.”
“Both of them represent the lifestyle of the new generation—people who embrace food, travel, and social media seamlessly. This connection allows fans to see Cook Vegetable Oil as a genuine part of their everyday lives, whether it's creating simple home-cooked meals or sharing creative recipes online. It reinforces the idea that enjoying delicious, favorite foods is a simple form of happiness that brings comfort and joy. Cook Vegetable Oil helps make every dish both tasty and healthy,” said Mr. Petch.
Mr. Petch also shared that the launch of “Friends of COOK,” featuring Daou and Offroad, through Cook Vegetable Oil’s social media channels, including Facebook and Instagram under COOK Healthy Family, received an overwhelmingly positive response. Fans of both personalities showed their excitement with over 100,000 tweets on the X platform within just one day. Moving forward, the company has planned a variety of engaging activities to continue connecting with fans and consumers. For the latest updates and upcoming events, follow COOK HEALTHY FAMILY on Facebook, Instagram, and TikTok.
