CPRAM Company Limited or CPRAM, a leader in the ready-to-eat food industry and owner of the "Le Pan" bakery brand, is showcasing its industry leadership with the launch of a new sliced bread production factory in Chon Buri province. This initiative aims to support the continuously growing Thai bakery market by introducing a special Green Factory model, which utilizes clean energy from solar cells and features advanced, closed loop production technology to ensure “safety and confidence at every stage”. This state-of-the-art facility is designed to enhance product quality in terms of freshness, cleanliness, and consistent excellence, coupled with delicious flavors and great value. The factory is set to fulfill the sophisticated demands of both Thai nationals and bakery-loving tourists. By executing a comprehensive marketing strategy, CPRAM is prepared to expand its reach across all regions of the country, addressing consumer needs.
Mr.Wisade Wisidwinyoo, President of CPRAM Co., Ltd., said “Today, CPRAM is proud to announce the launch of one of the most modern bakery factories in the world, located in Chon Buri Province. Representing an investment of over 2 billion baht, this facility boasts a production capacity of 2.4 million slices per day and is already fully operational. This 16th factory of CPRAM has been established to accommodate the significantly growing bakery market in Thailand, driven by consumers increasingly favoring bakery products. This trend aligns well with the modern lifestyle that demands easily accessible, quick-to-consume foods that are both visually appealing and uniquely flavorful. Market trend data in Thailand predicts that by the year 2024, the bakery market value will reach 40 billion baht. 'Le Pan', one of CPRAM’s flagship brands, continues to resonate deeply with consumers, owing to its ongoing commitment to understanding customer needs and its relentless pursuit of innovation and quality in bakery products. This new facility is a critical part of CPRAM's proactive strategy to accommodate the anticipated growth in demand over the upcoming years. Moreover, the development of this bakery factory is set to catalyze economic growth in the region through job creation and enhanced income opportunities for the local population. Eastern Thailand, known for its significant population and status as a major tourist hub that attracts global travelers, stands to gain substantially, further establishing the area as a crucial economic zone within the country.”
The construction of the new sliced bread factory is aimed at expanding the production capacity for bakery goods and enhancing the distribution network to cover the entire country. The factory is built under the concept of an environmentally conscious organization, embodying the principles of a "Green Factory." This includes a strong emphasis on utilizing clean energy, highlighted by the installation of solar panels on the factory's roof. The facility generates a total of 2 megawatts, significantly reducing greenhouse gas emissions. Additionally, the factory is equipped with state-of-the-art automated machinery and closed loop production processes which allow for complete traceability, ensuring safety and confidence in every step of production. The operation places a high priority on quality control, quality assurance, and food safety throughout the entire supply chain, aligning with global standards to ensure the highest level of product integrity and consumer trust.
"Le Pan" offers an exquisite array of freshly baked products, satisfying every palate with flavors ranging from traditional sliced bread, stuffed pan breads, pizza breads, sweet and savory filled breads, stuffed sandwiches, a variety of cake rolls, cupcakes, and more. Meticulously crafted, these products elevate the quality and standards of baked snacks in the modern retail market, ensuring each bite delivers not only satisfaction but a full, joyous experience. Consumers can conveniently find "Le Pan" products at every 7-Eleven store nationwide, making it easy to indulge in high-quality bakery delights wherever they are in Thailand.
"Le Pan" offers an exquisite array of freshly baked products, satisfying every palate with flavors ranging from traditional sliced bread, stuffed pan breads, pizza breads, sweet and savory filled breads, stuffed sandwiches, a variety of cake rolls, cupcakes, and more. Meticulously crafted, these products elevate the quality and standards of baked snacks in the modern retail market, ensuring each bite delivers not only satisfaction but a full, joyous experience. Consumers can conveniently find "Le Pan" products at every 7-Eleven store nationwide, making it easy to indulge in high-quality bakery delights wherever they are in Thailand.
