“Good Goods,” a stylish design-for-social-good brand, celebrates its growth with the opening of its 7th branch at Central Pattaya, located in a world-class tourist destination known for its vibrant and diverse culture. This new store not only reflects the brand’s ongoing expansion but also serves as a gateway for contemporary Thai products, co-created with communities nationwide, to reach international travelers. The branch unveils a new store concept inspired by Pattaya’s beachside charm and offers exclusive items only available at this location. The brand targets a combined revenue of 500 million baht from all 7 branches by the end of 2025 and continues its commitment to becoming a leading social enterprise-driven retailer.
Pichai Chirathivat, Executive Director of Central Group, shared that “Pattaya is a city with high potential in both tourism and economic dimensions. We believe that opening a Good Goods store here will not only broaden our business opportunities but also introduce high-quality, beautifully designed Thai products from local communities to new customer segments, fostering mutual growth for both the brand and the communities.”
The new Pattaya branch marks the 7th store under the Good Goods brand, strategically located in the heart of a global tourist hotspot. This expansion aligns with the brand’s goal to reach 500 million baht in total sales across all branches by 2025. The strategy emphasizes unique product identity and differentiation, coupled with engaging promotions and collaboration across Central Group companies to boost awareness and marketing capabilities. Its prime location allows easy access for travelers from around the world, offering a curated lifestyle selection including handicrafts, fashion items made from natural and recycled materials, home decor, and health-focused Thai products that appeal to contemporary consumers who value both design and meaning.
The Pattaya store concept is inspired by the atmosphere of a beachside town, using natural tones such as brown, beige, and cream to reflect the color of sand. Textured sand-sprayed walls create a harmonious and relaxing ambiance. The open floor layout allows flexible use of space, with smooth, flowing lines that soften corners, creating a seamless and cohesive experience. The overall tone of the store is intentionally kept minimal—with walls, floor tiles, and decor materials like woven mats, bamboo, and natural wood—to highlight the colorful products. Additionally, the brand's signature blue is used as a pop-up accent to add a lively and modern vibe. The open ceiling design further enhances the airy, light-filled feel of the space.
A key highlight of this branch is a special wall art installation by Patani Artspace, the first art space from Thailand’s Deep South region, created exclusively for Good Goods Pattaya.
Currently, Good Goods has seven locations:
· 2019: First store launched as a concept store at CentralWorld, 1st Floor, Hug Thai Zone. Expanded from 197 sqm to 420 sqm in September 2022.
Key product highlights at the concept store include:
Grand Opening Promotions (now – May 31, 2025):
Operated by Central Tham Social Enterprise Co., Ltd., Good Goods was established in 2018 with a mission to preserve cultural heritage and support Thai communities through contemporary, sustainable growth. The brand operates under the “Central Tham” initiative with the concept “Better Together”, aiming to reduce social inequality, create opportunities, and strengthen local economies by promoting stable careers and income. The brand also focuses on knowledge sharing, skill development in production, marketing, and communications, as well as environmental stewardship, contributing to sustainable tourism and a better world. In the past year, Good Goods has collaborated with 51 communities across 27 provinces, adopting a circular economy model and ESG principles aligned with the UN’s Sustainable Development Goals (SDGs).
Good Goods firmly believes that “Sustainable growth must be responsible growth.” The opening of its Pattaya branch is not merely a business expansion—but an expansion of opportunity for communities, producers, young designers, and traditional Thai craftsmanship. In an era where consumers increasingly value the meaning behind products more than their price or appearance, Good Goods aims to be a small but impactful force for lasting, positive change in society, the economy, and the environment.
The Pattaya store concept is inspired by the atmosphere of a beachside town, using natural tones such as brown, beige, and cream to reflect the color of sand. Textured sand-sprayed walls create a harmonious and relaxing ambiance. The open floor layout allows flexible use of space, with smooth, flowing lines that soften corners, creating a seamless and cohesive experience. The overall tone of the store is intentionally kept minimal—with walls, floor tiles, and decor materials like woven mats, bamboo, and natural wood—to highlight the colorful products. Additionally, the brand's signature blue is used as a pop-up accent to add a lively and modern vibe. The open ceiling design further enhances the airy, light-filled feel of the space.
A key highlight of this branch is a special wall art installation by Patani Artspace, the first art space from Thailand’s Deep South region, created exclusively for Good Goods Pattaya.
Currently, Good Goods has seven locations:
· 2019: First store launched as a concept store at CentralWorld, 1st Floor, Hug Thai Zone. Expanded from 197 sqm to 420 sqm in September 2022.
- 2022: Second store opened at Jing Jai Market, Chiang Mai, near Kamthieng Plant Market on Assadathorn Road.
- 2024: Third store launched at Central Phuket Floresta, G Floor, Hug Thai Zone.
- 2024: Fourth store opened at Central Chidlom, 6th Floor.
- 2024: Fifth store opened at Central Patong, 1st Floor, Cosmetics Zone, Phuket.
- 2024: Sixth store launched at Robinson Ocean Jungceylon, 1st Floor, Botanica Building, Phuket.
- 2025: Seventh store now open at Central Pattaya, G Floor.
Key product highlights at the concept store include:
- Kalasin Plaid Shoulder Bag: Made from traditional handwoven fabric by a community enterprise in Kamalasai District, Kalasin. These bags combine cultural heritage with modern design, while generating sustainable income for the local community.
- Mini Woven Bags from Recycled Plastic: Crafted by More (FutureCycle) and the Association of Persons with Disabilities in Udon Thani. Recycled plastic strips from used plastic bags are transformed into mini woven bags for children—promoting recycling awareness, reducing plastic waste, and empowering people with disabilities through meaningful employment.
Grand Opening Promotions (now – May 31, 2025):
- Receive a heart-shaped woven bamboo fan with a Pattaya print with any purchase.
- Get a free small-sized plastic woven bag (valued at THB 350) with a THB 2,000 purchase (limited to 200 redemptions) or THB 1,500 for those with a voucher from the pop-up store.
- Receive a free rush-patterned Krajood bag (valued at THB 790) with a THB 4,000 purchase.
- Enjoy a 3-tier special promotion with Central The 1 Credit Card:
- Tier 1: Up to 10% discount on participating full-priced items.
- Tier 2: 3% cashback with every THB 2,500 spent per sales slip (no point redemption required).
- Tier 3: Earn up to 4x The 1 points.
Operated by Central Tham Social Enterprise Co., Ltd., Good Goods was established in 2018 with a mission to preserve cultural heritage and support Thai communities through contemporary, sustainable growth. The brand operates under the “Central Tham” initiative with the concept “Better Together”, aiming to reduce social inequality, create opportunities, and strengthen local economies by promoting stable careers and income. The brand also focuses on knowledge sharing, skill development in production, marketing, and communications, as well as environmental stewardship, contributing to sustainable tourism and a better world. In the past year, Good Goods has collaborated with 51 communities across 27 provinces, adopting a circular economy model and ESG principles aligned with the UN’s Sustainable Development Goals (SDGs).
Good Goods firmly believes that “Sustainable growth must be responsible growth.” The opening of its Pattaya branch is not merely a business expansion—but an expansion of opportunity for communities, producers, young designers, and traditional Thai craftsmanship. In an era where consumers increasingly value the meaning behind products more than their price or appearance, Good Goods aims to be a small but impactful force for lasting, positive change in society, the economy, and the environment.
