Gourmet Eats, a one-stop destination for deliciousness catering to every lifestyle, managed by The Mall Group, is launching a highly anticipated campaign. "Gourmet Eats Hungry Journey #3: Eat and Exchange for Rewards" invites customers to collect points with every meal and exchange them for exclusive discounts and prizes, an annual event that food lovers look forward to. This year, the campaign collaborates with famous Thai artist SAHRED TOY (Arak Onwilai) to design the premium collection rewards. The collection features unique items for foodies to conquer the mission and collect exclusive rewards, including food coupons and special menu items from renowned restaurants, valued at over 5,000 Baht. This promotion runs from Today until July 31st, 2025, at 9 Gourmet Eats locations: The Mall Life Store Thapra, Ngamwongwan, Bangkae, Bangkapi, The Mall Korat, Emporium, EmQuartier, EmSphere, and Paragon.
Mr. Supawut Chaiyaprasitkul, Chief Business Officer – Supermarket & Food, The Mall Group Co.,Ltd., shared that "Gourmet Eats Hungry Journey is an annual challenge for food enthusiasts who can't miss out. By dining at Gourmet Eats, whether at the food court, Take Home Local section, popular restaurants in Gourmet Hall, or the new and legendary eateries, spending 100 Baht lets customers scan their receipts to earn Hungry Points through Line @GourmetEats. Collect points to redeem food coupons, special menu items, and exclusive premium items designed by SAHRED TOY, all with unique designs and high value."
This year's Gourmet Eats Hungry Journey introduces a variety of well-known and new restaurants that add excitement to the experience, including Joe Wings, a fried chicken brand from the popular "Suan Phak Oka Joo" restaurant, Yogurt Planet with customizable yogurt and unique globe-shaped smoothies, Eric Kayser, a French bakery with world-class croissants, Michelin 6-time award-winning "Hea Hai" for crab fried rice, and many others.
A highlight of the campaign is the premium collection designed by renowned artist Sahred Toy, featuring the character "Nong Pintho," a cute bento box that symbolizes the variety of delicious food that Gourmet Eats offers. The collection includes stylish items such as tote bags, water bottles, dinnerware sets, and compact umbrellas with bright and fun designs.
This year's Gourmet Eats Hungry Journey introduces a variety of well-known and new restaurants that add excitement to the experience, including Joe Wings, a fried chicken brand from the popular "Suan Phak Oka Joo" restaurant, Yogurt Planet with customizable yogurt and unique globe-shaped smoothies, Eric Kayser, a French bakery with world-class croissants, Michelin 6-time award-winning "Hea Hai" for crab fried rice, and many others.
A highlight of the campaign is the premium collection designed by renowned artist Sahred Toy, featuring the character "Nong Pintho," a cute bento box that symbolizes the variety of delicious food that Gourmet Eats offers. The collection includes stylish items such as tote bags, water bottles, dinnerware sets, and compact umbrellas with bright and fun designs.
"Sahred Toy shared, 'The Gourmet Eats x Sahred Toy campaign was inspired by the idea of collecting deliciousness. Using the bento box, a container that brings together Thailand's beloved foods, as a storytelling element, we aim to showcase the variety of carefully selected dishes by Gourmet Eats. This collaboration combines fun and the joy of spending time together in this space, illustrated through the 'Nong Pintho' character. The designs are applied to premium items that customers can continue using in a cute and practical way.'"
The "Gourmet Eats Hungry Journey #3: Eat and Exchange for Rewards" campaign allows customers to collect Hungry Points by spending 100 Baht or more at any participating Gourmet Eats store, paying with cash or Bangkok Bank M Visa credit card. Points can be scanned and redeemed for rewards through Line @GourmetEats, starting with 2 Hungry points to 200 Hungry points. Highlights include premium items from the GOURMET EATS x SAHRED TOY collection, special menu items from top restaurants like Bonchon, Khiri Thai Tea, and Siam's famous dessert shops, as well as discounts and premium items from Starbucks, Yuzu House, Little Mermaid, and others.
Special offers are available for Bangkok Bank M Visa cardholders who register and spend via their credit cards, earning 40 Hungry points to redeem a 200 Baht voucher for use at Gourmet Eats. Additional promotions such as "Hungry Surprise: Double Day, Double Points" on May 5th and June 6th, and Brands Day for special discounts are also part of the campaign.
The "Gourmet Eats Hungry Journey #3: Eat and Exchange for Rewards" campaign allows customers to collect Hungry Points by spending 100 Baht or more at any participating Gourmet Eats store, paying with cash or Bangkok Bank M Visa credit card. Points can be scanned and redeemed for rewards through Line @GourmetEats, starting with 2 Hungry points to 200 Hungry points. Highlights include premium items from the GOURMET EATS x SAHRED TOY collection, special menu items from top restaurants like Bonchon, Khiri Thai Tea, and Siam's famous dessert shops, as well as discounts and premium items from Starbucks, Yuzu House, Little Mermaid, and others.
Special offers are available for Bangkok Bank M Visa cardholders who register and spend via their credit cards, earning 40 Hungry points to redeem a 200 Baht voucher for use at Gourmet Eats. Additional promotions such as "Hungry Surprise: Double Day, Double Points" on May 5th and June 6th, and Brands Day for special discounts are also part of the campaign.
Customers can redeem vouchers and giveaways at the customer service desk or participating Gourmet Eats stores from today unti July 31st, 2025. (Points can be collected until June 30th, 2025, and vouchers or gifts can be redeemed until July 31st, 2025). For more details, follow the official Line account @GourmetEats
