Gourmet Market and Gourmet Eats, The Mall Group’s premium supermarket and food center, respectively, celebrate J vegetarian festival 2024 with “Gourmet J - The Legend” with fresh J food and ingredients sent straight from their sources and markets. Items include black soy sauce tofu from Potharam market, Klongae tofu from Songkla province, and ganachai from Ban Hin Kong market. Trendy restaurants including Thipsamai Padthai Prathu Phi, Khaotom Plaengnam 24hr, Chuikuai Talat Noi 100yr are ready to serve. The campaign is held from 2-11 October 2024 at every branch of Gourmet Market and Gourmet Eats at The Mall Lifestore, The Mall Korat, Emporium, EmQuartier and Siam Paragon.
Gourmet Market and Gourmet Eats have been converted to a festive market for the Gourmet J - The Legend campaign. There are more than 3,000 food items and dishes to select from, divided into three key zones as follows:
Every branch of Gourmet Market: Discover more than 2,200 high quality, fresh produce from the farm, including shimeji mushroom, Chinese mushroom, eryngii mushroom, button mushroom, enoki mushroom, Chinese cabbage, cabbage, Japanese pumpkin, fancy tomatoes, Chinese broccoli, Australian carrot, kale and Chinese-style fried noodles. The highlight item is popular tofu for cooking delicious, protein-packed meals:
There are also vegetarian menus that comply with J diet and are ready to eat: giamchai pickled mustard greens with sesame oil from Jae Daeng's shop; fresh betel leaves soaked in brine from Charoen shop at Yaowarat market; ganachai pickled mustard greens from Sukanya shop at Ban Hin Kong market in Saraburi province; pickled turnips from the 100-year-old Wat Jed Samian market in Ratchaburi province; mixed vegetable rolls; J bread from Baan Khun Mon; J Earl Grey lemon cake; J chocolate fudge cake; J plant-based pork belly by Suraphol Foods; and more serving up more deliciousness.
Every branch of Gourmet Eats food court and take-home section (excluding EmSphere) boasts over 1,000 menu items from 150 famous street food shops. The rice salad from Tonklar Facai contains five colours of vegetables that are rich in vitamins and minerals, strengthening the body's immune system, mixed with low-sodium dressing to made it a full meal. The J mala dish of vegetables and grilled tofu from Talalaks, a restaurant that has been opened for 15 years. The mala spice is not too spicy. The sauce is made from peanuts and potatoes, yielding a sour, sweet, spicy and salty taste. Siam Royal Pad Thai, Hong Kong noodles from the Thip Samai Pad Thai Pratu Phi’s special J menu is available exclusively at Gourmet Eats food court, Paragon branch only. Japanese-style mantou jee and salapao jee from Gamsai Salapao are made from soft, fragrant dough fried in a hot pan to yield a crunchy exterior. There are many fillings to select from, including cream, black bean, gold bean and mixed vegetables. Jae Thip Dao Hu Tod Sam Yan boasts tender interior with crunchy exterior for their fried snacks. They do not absorb oil, have minimal dough and lots of tofu, taro, turnip, corn purple potato and popia. These snacks are paired with a flavourful sauce with all four flavors made from a 60-year-old recipe. Nai Uan Yentafo Bateng Saochingcha has been around more over 50 years is selling a special menu of yentafo with fresh J noodles, available for the first time at Gourmet Eats.
There are also many restaurants serving delicious dishes packed with merit: dishes from Kap Dang Kang Ron; J stir-fried morning glory noodles from Cho Leng; morning glory noodles from Talat Phlu market; dishes from Dao Hu Sawasdee; dishes from Heng Yot Pak Kin Mai Ru Im; kanom jeen noodles from Mae Somnuk Pradok; soy milk from Na Nual; guichai from Talat Phlu Ho Chia Fa; So Vegan; fish maw from Hia Ngi Yaowarat; rice and curry from Wali Vegetarian; Liang ice cream; Cheng Sim Yi, and more.
Gourmet Hal at Paragon, The Mall Lifestore Bangkapi and Bang Khae branches: savour J dishes from restaurant in popular areas and popular shops, including J yentafo noodles from Nai Uan Yentafo Bateng Saochingcha, J pork namtok from Tum Mung, J yakisoba from Lert Thip, Jsalted fish fried rice from Lao Athi, J southern tea and fried dough sticks from Risa Café and Bistro, soy milk popular shop SOYA SOYA BKK, and clay pot rice from Clay Pot King. This year's highlight shop that J observers cannot miss:
Moreover, the shopping malls under The Mall Group jointly affirm their pioneering role in J food festival by hold “The Mall Lifestore 25th Legendary J-Fest” with an assortment of J food. With more than 3,000 menu items from 300 shops, and a special mushroom omakase activity, the food festival is held from 3-10 October 2024 at every branch of The Mall Lifestore and The Mall Korat.
Join in gaining merit from eating J food and shop fo a wide range of J ingredients at “Gourmet J – The Legend” festival held from 2-11 October 2024 at Gourmet Market and Gourmet Eats at every branch of The Mall Lifestore, The Mall Korat, Emporium, EmQuartier, Siam Paragon and at smaller affiliated branches across Bangkok. Products are available for delivery through Call Chat Shop service via Line @Gourmetmarketth or by calling 1480. For more details, visit the Facebook page GourmetMarketThailand or the website GourmetMarketThailand.com.
Every branch of Gourmet Market: Discover more than 2,200 high quality, fresh produce from the farm, including shimeji mushroom, Chinese mushroom, eryngii mushroom, button mushroom, enoki mushroom, Chinese cabbage, cabbage, Japanese pumpkin, fancy tomatoes, Chinese broccoli, Australian carrot, kale and Chinese-style fried noodles. The highlight item is popular tofu for cooking delicious, protein-packed meals:
- Black soy sauce tofu and white tofu from Mae Lek at Potharam market, Ratchaburi province. Serving delicious flavors for more than 50 years, the black soy sauce tofu is stewed with herbs until the exterior darkens while the interior remains tender and white. The texture is soft and fragrant with palo herbs. The white tofu is firm and dense, with a distinct soy scent. These two types of tofu are commonly added in palo stew, jabchai mixed vegetable stew or stir-fried dishes.
- Khlongae tofu from Songkla province is made from a Chinese recipe passed down for generations from immigrants who settled in Klongae community a thousand years ago. The tofu is yellow, soft and fine. When fried, the outside is crunchy while the inside is soft and smooth like custard.
- Firm white tofu and yellow tofu from Saphanmai market are made from clean, quality soybeans that are freshly processed every day. They can be cooked in all types of food, whether boiled, stir-fried or deep-fried.
- Da Mu tofu from Nakhon Pathom province is made from a century-old recipe passed down from generation to generation. The shop is famous for its white tofu, yellow tofu, fried yellow tofu, and traditional soy milk. They are made using an ancient method to maintain the richness and aroma of the soybeans.
There are also vegetarian menus that comply with J diet and are ready to eat: giamchai pickled mustard greens with sesame oil from Jae Daeng's shop; fresh betel leaves soaked in brine from Charoen shop at Yaowarat market; ganachai pickled mustard greens from Sukanya shop at Ban Hin Kong market in Saraburi province; pickled turnips from the 100-year-old Wat Jed Samian market in Ratchaburi province; mixed vegetable rolls; J bread from Baan Khun Mon; J Earl Grey lemon cake; J chocolate fudge cake; J plant-based pork belly by Suraphol Foods; and more serving up more deliciousness.
Every branch of Gourmet Eats food court and take-home section (excluding EmSphere) boasts over 1,000 menu items from 150 famous street food shops. The rice salad from Tonklar Facai contains five colours of vegetables that are rich in vitamins and minerals, strengthening the body's immune system, mixed with low-sodium dressing to made it a full meal. The J mala dish of vegetables and grilled tofu from Talalaks, a restaurant that has been opened for 15 years. The mala spice is not too spicy. The sauce is made from peanuts and potatoes, yielding a sour, sweet, spicy and salty taste. Siam Royal Pad Thai, Hong Kong noodles from the Thip Samai Pad Thai Pratu Phi’s special J menu is available exclusively at Gourmet Eats food court, Paragon branch only. Japanese-style mantou jee and salapao jee from Gamsai Salapao are made from soft, fragrant dough fried in a hot pan to yield a crunchy exterior. There are many fillings to select from, including cream, black bean, gold bean and mixed vegetables. Jae Thip Dao Hu Tod Sam Yan boasts tender interior with crunchy exterior for their fried snacks. They do not absorb oil, have minimal dough and lots of tofu, taro, turnip, corn purple potato and popia. These snacks are paired with a flavourful sauce with all four flavors made from a 60-year-old recipe. Nai Uan Yentafo Bateng Saochingcha has been around more over 50 years is selling a special menu of yentafo with fresh J noodles, available for the first time at Gourmet Eats.
There are also many restaurants serving delicious dishes packed with merit: dishes from Kap Dang Kang Ron; J stir-fried morning glory noodles from Cho Leng; morning glory noodles from Talat Phlu market; dishes from Dao Hu Sawasdee; dishes from Heng Yot Pak Kin Mai Ru Im; kanom jeen noodles from Mae Somnuk Pradok; soy milk from Na Nual; guichai from Talat Phlu Ho Chia Fa; So Vegan; fish maw from Hia Ngi Yaowarat; rice and curry from Wali Vegetarian; Liang ice cream; Cheng Sim Yi, and more.
Gourmet Hal at Paragon, The Mall Lifestore Bangkapi and Bang Khae branches: savour J dishes from restaurant in popular areas and popular shops, including J yentafo noodles from Nai Uan Yentafo Bateng Saochingcha, J pork namtok from Tum Mung, J yakisoba from Lert Thip, Jsalted fish fried rice from Lao Athi, J southern tea and fried dough sticks from Risa Café and Bistro, soy milk popular shop SOYA SOYA BKK, and clay pot rice from Clay Pot King. This year's highlight shop that J observers cannot miss:
- Khao Tom Plaengnam 24hr is a legendary khao tom shop in Yaowarat that is known for delicious flavours and good value, pleasing Thai diners and tourists for more than 70 years. The shop’s special menu is the J broccoli stir fry cooked with Patpat camellia oil.
- Chuikuai Talad Noi 100yr is Thailand’s first chuikuai shop, opened since three generations ago using the same century-old recipe and still steamed in a charcoal stove, resulting in tender, fragrant dough. For this year’s J festival, the shop uses camellia oil to cook their filling for more fragrance and flavour. This special menu is only available at Gourmet Hall.
- Jae Eng Kaproh Pla Talat Phlu is a well-known fish maw shop in Talat Phlu that has been around for over 50 years and uses an ancient recipe. The shop uses J fish maw, mushroom, fresh vegetables and J sauce to maintain its famous flavours.
- Jae Nee Puek Hima is a popular shop around San Chaopho Suea that has captured the hearts of Thai people for over 60 years for its dense taro that is crunchy on the outside and perfectly sweetened.
- Ama Bakery is popular for its pandan custard filled bread near Wat Kak on Silom road. The recipe has been passed down for over 60 years. The J version excludes milk, egg and meat. The popular bread comes in filling includes pandan, mushroom, black sesame, purple potato, and pumpkin. Another popular snack is the sesame puff cake with sugarcane syrup.
Moreover, the shopping malls under The Mall Group jointly affirm their pioneering role in J food festival by hold “The Mall Lifestore 25th Legendary J-Fest” with an assortment of J food. With more than 3,000 menu items from 300 shops, and a special mushroom omakase activity, the food festival is held from 3-10 October 2024 at every branch of The Mall Lifestore and The Mall Korat.
Join in gaining merit from eating J food and shop fo a wide range of J ingredients at “Gourmet J – The Legend” festival held from 2-11 October 2024 at Gourmet Market and Gourmet Eats at every branch of The Mall Lifestore, The Mall Korat, Emporium, EmQuartier, Siam Paragon and at smaller affiliated branches across Bangkok. Products are available for delivery through Call Chat Shop service via Line @Gourmetmarketth or by calling 1480. For more details, visit the Facebook page GourmetMarketThailand or the website GourmetMarketThailand.com.
