Inviting Audiences to “Get Lost to Be Found” Through Cultural Narratives of the Charoen Nakhon–Khlong San District
A Multidimensional Integration of Design, Art, Culture, and Community
A Multidimensional Integration of Design, Art, Culture, and Community
Bangkok, Thailand – ICONSIAM, the global riverside landmark on the Chao Phraya River and a flagship creative destination of Siam Piwat Group, joins Bangkok Metropolitan Administration (BMA) and an extensive network of partners to present a series of immersive creative experiences as part of Bangkok Design Week 2026.
Under the overarching theme “DESIGN S/O/S: Secure Domestic / Outreach Opportunities / Sustainable Future,” ICONSIAM reinforces its position as a Global Experiential Destination, harnessing the power of creativity to unite design, art, culture, community engagement, and sustainability. The initiative brings to life the rich identity of the historic riverside Khlong San district, translating its layered cultural narratives into accessible, inclusive, and inspiring creative experiences for all audiences.
This collaboration reflects the long-standing strength of Siam Piwat Group as a Creative Powerhouse, pioneering the integration of art, creativity, and culture into retail and public spaces—the first of its kind in Thailand—and continuously advancing its vision to establish one of the world’s most distinguished art and cultural destinations.
Under the overarching theme “DESIGN S/O/S: Secure Domestic / Outreach Opportunities / Sustainable Future,” ICONSIAM reinforces its position as a Global Experiential Destination, harnessing the power of creativity to unite design, art, culture, community engagement, and sustainability. The initiative brings to life the rich identity of the historic riverside Khlong San district, translating its layered cultural narratives into accessible, inclusive, and inspiring creative experiences for all audiences.
This collaboration reflects the long-standing strength of Siam Piwat Group as a Creative Powerhouse, pioneering the integration of art, creativity, and culture into retail and public spaces—the first of its kind in Thailand—and continuously advancing its vision to establish one of the world’s most distinguished art and cultural destinations.
Exploring Cultural Stories Through Design, Art, and Community at ICONSIAM
ICONSIAM invites the public to discover diverse exhibitions and activities across its entire precinct, including:
Khlong San Experience – Lost & Found: Get Lost to Be Found
Developed through a collaboration between Bangkok Metropolitan Administration and ICONSIAM, this project introduces the Khlong San Cultural Wayfinding System, which compiles key historical data, notable figures, significant locations, and cultural narratives of the district into a pedestrian-friendly and intuitive format.
Presented as an exhibition that encourages urban exploration from a fresh perspective, the project redefines the notion of “getting lost” as a purposeful and enriching journey. Through storytelling signages, community voices, and thoughtfully designed walking routes, visitors are invited to listen, learn, and gradually step out into the real Khlong San neighborhood.
The exhibition reflects on Khlong San’s past as a vital riverside trading hub—once home to warehouses, rice mills, and multicultural communities—shaping a district with a distinct identity that continues to evolve today. Visitors can collect a cultural passport and stamps at key locations along the route at Walkway, Level M, transforming exploration into an interactive and memorable experience.
IDA × EPDA Winners Exhibition
ICONSIAM invites the public to discover diverse exhibitions and activities across its entire precinct, including:
Khlong San Experience – Lost & Found: Get Lost to Be Found
Developed through a collaboration between Bangkok Metropolitan Administration and ICONSIAM, this project introduces the Khlong San Cultural Wayfinding System, which compiles key historical data, notable figures, significant locations, and cultural narratives of the district into a pedestrian-friendly and intuitive format.
Presented as an exhibition that encourages urban exploration from a fresh perspective, the project redefines the notion of “getting lost” as a purposeful and enriching journey. Through storytelling signages, community voices, and thoughtfully designed walking routes, visitors are invited to listen, learn, and gradually step out into the real Khlong San neighborhood.
The exhibition reflects on Khlong San’s past as a vital riverside trading hub—once home to warehouses, rice mills, and multicultural communities—shaping a district with a distinct identity that continues to evolve today. Visitors can collect a cultural passport and stamps at key locations along the route at Walkway, Level M, transforming exploration into an interactive and memorable experience.
IDA × EPDA Winners Exhibition
This exhibition showcases winning works from the International Design Awards (IDA) and European Product Design Award (EPDA) 2025, featuring outstanding designs recognized for conceptual strength, craftsmanship, and creative impact.
Serving as a platform for global design dialogue, the exhibition connects designers, creative thinkers, and innovators across cultures through a shared language of excellence—while offering insight into the future of the international design industry.
Arts Way, Level M
ICONCRAFT × PATTERN.ERS “CHOKE-LARB” Pop-Up Exhibition
A special project presenting contemporary Thai fashion through the lens of cultural reinterpretation, featuring four emerging northern Thai fashion brands from PATTERN.ERS—KANZ BY THAITOR, {JUN}, LONGGOY, FEEL YOUTH—alongside legendary craft brand SUCHAI CRAFT.
Inspired by “Larb,” a traditional Northern Thai dish rich in cultural symbolism, the exhibition explores themes of prosperity, abundance, belief systems, and cultural bonds. The designers reinterpret culinary heritage into fashion, crafts, and objects that connect the past, belief, and everyday life in meaningful ways—demonstrating the depth and global relevance of Thai design.
Highlights include:
KANZ BY THAITOR – “Hom Dok – Hom Khan”, inspired by Lanna floral pots symbolizing fertility and abundance
{JUN} – “S-Larb”, reflecting craftsmanship, ritual, and the spirit of prosperity
LONGGOY, conveying the philosophy that skill precedes good fortune
FEEL YOUTH – “Chok–Lab”, featuring red-and-gold garments dyed with buffalo blood, a key ingredient of traditional raw larb, symbolizing luck and wealth
SUCHAI CRAFT – “Lert Lab”, aluminum vessels with Thai motifs emphasizing personal confidence as the true color of fortune
ICONCRAFT, Level 4
The Loudest Silence: Deaf Art Exhibition 2026
An exhibition celebrating diversity through the power of art, The Loudest Silence provides a platform for deaf and hard-of-hearing artists to freely express their identities, experiences, and perspectives.
The exhibition promotes understanding of Deaf Culture, increases visibility of deaf artists within society, and integrates their work into the broader art and cultural ecosystem—creating sustainable career and income opportunities in the long term.
ICON Art & Culture Space, Level 8
Sign of Siam (SOS): Identity in Motion
ICONSIAM collaborates with leading Thai artists to present Sign of Siam (SOS)—a reflection on Thai identity as a living, evolving force that adapts to contemporary contexts.
Featuring works by Thongchai Srisukprasert, Pathompong Buchabut, Yee Duangtip, and Wanda Jaima, the exhibition affirms that identity is not static or confined to the past, but a dynamic cultural energy that continues to move, transform, and inspire new possibilities.
ICONSIAM Park, Level 2
Healing Art Experiences
BLOOM in Four Seasons – The Heart Blossoming Immersive Experience
An immersive digital art exhibition that guides visitors through themes of hope, happiness, and inspiration, blending contemporary digital design with Vivaldi’s “The Four Seasons.”
Attraction Hall, Level 6
Flower Art Garden – Let the Year Begin in Bloom
A vibrant art garden welcoming visitors with the symbolism of renewal and fresh beginnings, featuring floral illustrations by emerging artist Kondharat Techatraisorn. The space also offers art-inspired fashion, lifestyle items, and stationery—transforming art into everyday objects.
Charoen Nakhon Hall, Level M
Art in ICONSIAM: Eight Masterpieces by National and World-Class Artists
ICONSIAM also houses eight permanent masterworks, including:
“Suvarnabhumi Inscription: The Light of Wisdom” by Prof. Emeritus Preecha Thaothong, National Artist
International light sculptures by Haberdashery Studio
The JOY Garland Chandelier
The iconic Thong Yod sculpture
The Pillars of Auspiciousness installation
Regional Thai cultural vessels at SookSiam
Impressionist mural “Siam Light”
Photo collage “The Power of Thai Unity”
Design as a Tool for Sustainable Urban Connection
ICONSIAM’s participation in Bangkok Design Week 2026 goes beyond showcasing contemporary design—it highlights the role of design as a powerful connector between people, city, and community, encouraging audiences to intentionally “get lost” in order to rediscover hidden values and cultural stories of the Khlong San district.
Visitors are invited to collect passports and stamps from ICONSIAM and Khlong San exhibition points to receive tuk-tuk discount codes from MuvMi and enjoy free cross-river ferry services upon passport presentation—enhancing accessibility across Bangkok Design Week venues.
29 January – 8 February 2026
ICONSIAM, Bangkok
More information: Facebook – ICONSIAM | 1338
Serving as a platform for global design dialogue, the exhibition connects designers, creative thinkers, and innovators across cultures through a shared language of excellence—while offering insight into the future of the international design industry.
Arts Way, Level M
ICONCRAFT × PATTERN.ERS “CHOKE-LARB” Pop-Up Exhibition
A special project presenting contemporary Thai fashion through the lens of cultural reinterpretation, featuring four emerging northern Thai fashion brands from PATTERN.ERS—KANZ BY THAITOR, {JUN}, LONGGOY, FEEL YOUTH—alongside legendary craft brand SUCHAI CRAFT.
Inspired by “Larb,” a traditional Northern Thai dish rich in cultural symbolism, the exhibition explores themes of prosperity, abundance, belief systems, and cultural bonds. The designers reinterpret culinary heritage into fashion, crafts, and objects that connect the past, belief, and everyday life in meaningful ways—demonstrating the depth and global relevance of Thai design.
Highlights include:
KANZ BY THAITOR – “Hom Dok – Hom Khan”, inspired by Lanna floral pots symbolizing fertility and abundance
{JUN} – “S-Larb”, reflecting craftsmanship, ritual, and the spirit of prosperity
LONGGOY, conveying the philosophy that skill precedes good fortune
FEEL YOUTH – “Chok–Lab”, featuring red-and-gold garments dyed with buffalo blood, a key ingredient of traditional raw larb, symbolizing luck and wealth
SUCHAI CRAFT – “Lert Lab”, aluminum vessels with Thai motifs emphasizing personal confidence as the true color of fortune
ICONCRAFT, Level 4
The Loudest Silence: Deaf Art Exhibition 2026
An exhibition celebrating diversity through the power of art, The Loudest Silence provides a platform for deaf and hard-of-hearing artists to freely express their identities, experiences, and perspectives.
The exhibition promotes understanding of Deaf Culture, increases visibility of deaf artists within society, and integrates their work into the broader art and cultural ecosystem—creating sustainable career and income opportunities in the long term.
ICON Art & Culture Space, Level 8
Sign of Siam (SOS): Identity in Motion
ICONSIAM collaborates with leading Thai artists to present Sign of Siam (SOS)—a reflection on Thai identity as a living, evolving force that adapts to contemporary contexts.
Featuring works by Thongchai Srisukprasert, Pathompong Buchabut, Yee Duangtip, and Wanda Jaima, the exhibition affirms that identity is not static or confined to the past, but a dynamic cultural energy that continues to move, transform, and inspire new possibilities.
ICONSIAM Park, Level 2
Healing Art Experiences
BLOOM in Four Seasons – The Heart Blossoming Immersive Experience
An immersive digital art exhibition that guides visitors through themes of hope, happiness, and inspiration, blending contemporary digital design with Vivaldi’s “The Four Seasons.”
Attraction Hall, Level 6
Flower Art Garden – Let the Year Begin in Bloom
A vibrant art garden welcoming visitors with the symbolism of renewal and fresh beginnings, featuring floral illustrations by emerging artist Kondharat Techatraisorn. The space also offers art-inspired fashion, lifestyle items, and stationery—transforming art into everyday objects.
Charoen Nakhon Hall, Level M
Art in ICONSIAM: Eight Masterpieces by National and World-Class Artists
ICONSIAM also houses eight permanent masterworks, including:
“Suvarnabhumi Inscription: The Light of Wisdom” by Prof. Emeritus Preecha Thaothong, National Artist
International light sculptures by Haberdashery Studio
The JOY Garland Chandelier
The iconic Thong Yod sculpture
The Pillars of Auspiciousness installation
Regional Thai cultural vessels at SookSiam
Impressionist mural “Siam Light”
Photo collage “The Power of Thai Unity”
Design as a Tool for Sustainable Urban Connection
ICONSIAM’s participation in Bangkok Design Week 2026 goes beyond showcasing contemporary design—it highlights the role of design as a powerful connector between people, city, and community, encouraging audiences to intentionally “get lost” in order to rediscover hidden values and cultural stories of the Khlong San district.
Visitors are invited to collect passports and stamps from ICONSIAM and Khlong San exhibition points to receive tuk-tuk discount codes from MuvMi and enjoy free cross-river ferry services upon passport presentation—enhancing accessibility across Bangkok Design Week venues.
29 January – 8 February 2026
ICONSIAM, Bangkok
More information: Facebook – ICONSIAM | 1338
