NESCAFÉ, Thailand’s number-one coffee brand, today introduced new NESCAFÉ AMERICANO ZERO SUGAR, the coolest black drink with no sugar, in response to the trend among the new generation of Thai coffee lovers to drink black coffee.
As Thailand’s first café-style zero sugar black coffee mix, new NESCAFÉ AMERICANO ZERO SUGAR has “0% Sugar with a Pure Intense Coffee Taste” as it’s blended with finely-ground roasted Arabica coffee and has only five calories per serving. It’s a cool, cold soluble, and healthy black iced coffee mix certified with the Healthier Choice Logo. NESCAFÉ AMERICANO also introduced Thanapob (Tor) Leeratanakajorn as its brand ambassador to reinforce its positioning as the coolest black drink for the new generation.
The official launch of new NESCAFÉ AMERICANO ZERO SUGAR was led by Mr. Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina; together with Nestlé (Thai) Ltd. executives including Ms. Somrudee Boonhaijaroen, Communications & Marketing Services Director; Ms. Naritta Vipulyasekha, Business Manager - NESCAFÉ Coffee Mixes; and Thanapob Leeratanakajorn, NESCAFÉ AMERICANO brand ambassador, Nishsha Boonyagorn, Punnyaaphat Thanomkul, Paris Intarakomalyasut, Lapat Ngamchaweng, Jackrin Kungwankiatichai, and Sivakorn Adulsuttikul at
Eden 1, Central World.
The new generation of Thai coffee drinkers is evolving and now prefers a healthier cup of iced coffee. They look for a better black coffee experience with the great taste of intense coffee. Health-conscious and with less of a sweet tooth, they prefer a healthier choice including options with no sugar. Many Thai people love NESCAFÉ AMERICANO and other black coffee options, which are now among NESCAFÉ’s best-selling beverages.
As Thailand’s first café-style zero sugar black coffee mix, new NESCAFÉ AMERICANO ZERO SUGAR has “0% Sugar with a Pure Intense Coffee Taste” as it’s blended with finely-ground roasted Arabica coffee and has only five calories per serving. It’s a cool, cold soluble, and healthy black iced coffee mix certified with the Healthier Choice Logo. NESCAFÉ AMERICANO also introduced Thanapob (Tor) Leeratanakajorn as its brand ambassador to reinforce its positioning as the coolest black drink for the new generation.
The official launch of new NESCAFÉ AMERICANO ZERO SUGAR was led by Mr. Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina; together with Nestlé (Thai) Ltd. executives including Ms. Somrudee Boonhaijaroen, Communications & Marketing Services Director; Ms. Naritta Vipulyasekha, Business Manager - NESCAFÉ Coffee Mixes; and Thanapob Leeratanakajorn, NESCAFÉ AMERICANO brand ambassador, Nishsha Boonyagorn, Punnyaaphat Thanomkul, Paris Intarakomalyasut, Lapat Ngamchaweng, Jackrin Kungwankiatichai, and Sivakorn Adulsuttikul at
Eden 1, Central World.
The new generation of Thai coffee drinkers is evolving and now prefers a healthier cup of iced coffee. They look for a better black coffee experience with the great taste of intense coffee. Health-conscious and with less of a sweet tooth, they prefer a healthier choice including options with no sugar. Many Thai people love NESCAFÉ AMERICANO and other black coffee options, which are now among NESCAFÉ’s best-selling beverages.
Mr. Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina, said, “Following the great response to NESCAFÉ AMERICANO’s launch last summer, I am pleased that today we are celebrating the launch of new NESCAFÉ AMERICANO ZERO SUGAR, the coolest black drink with no sugar to meet Thai coffee lovers’ evolving needs for healthier black coffee.”
“New NESCAFÉ AMERICANO ZERO SUGAR is Thailand’s first café-style zero sugar black coffee mix to offer Thai consumers a healthier choice for an iced and black coffee experience. This product innovation is our latest SKU to be certified with the Healthier Choice Logo. They strengthen Nestlé’s position as the leading food and beverage company, with 48 SKUs certified with the Healthier Choice Logo, the highest number for any company in our category. It’s part of our continuing efforts to develop healthier and tastier choices to fulfill the Nestlé purpose of ‘Enhancing quality of life and contributing to a healthier future’. I am sure that new NESCAFÉ AMERICANO ZERO SUGAR will be the coolest black drink with no sugar for the coolest coffee drinkers throughout Thailand,” said Mr. Seah. He added that NESCAFÉ AMERICANO in Ready-to-Drink format, also certified with the Healthier Choice Logo, is now available at 7-Eleven to meet the demands of consumers on the go.
At the launch event, the Iced ZERO Bar featured the cool black iced coffee experience offered by new NESCAFÉ AMERICANO ZERO SUGAR, complete with a barista and a special DJ. Coffee lovers could chill out while enjoying the great taste of new NESCAFÉ AMERICANO ZERO SUGAR, or even make it by themselves. Thanapob Leeratanakajorn was unveiled as the new NESCAFÉ AMERICANO brand ambassador. He will promote new NESCAFÉ AMERICANO ZERO SUGAR as the coolest black drink with no sugar specially designed for the new generation of coffee drinkers.
Thanapob Leeratanakajorn said, “Summer in Thailand is very hot, and iced coffee is the perfect beverage to cool me down. I have enjoyed drinking NESCAFÉ AMERICANO since it was launched last year, especially when shooting a drama series during the afternoon – it’s a great way to refresh myself. I am very excited about the new NESCAFÉ AMERICANO ZERO SUGAR variant, as I can now enjoy my favorite black cup more often. It offers the full, intense taste and aroma of pure coffee with no sugar and has only five calories. You can drink it without worrying about sugar and sweetness. It’s so easy to prepare as it’s cold soluble.”
New NESCAFÉ AMERICANO ZERO SUGAR, “0% Sugar with a Pure Intense Coffee Taste,” is now available in coffee mix format including a nine-stick pack at 39 baht and a 27-stick pack at 99 baht at leading convenience stores and supermarkets nationwide.
“New NESCAFÉ AMERICANO ZERO SUGAR is Thailand’s first café-style zero sugar black coffee mix to offer Thai consumers a healthier choice for an iced and black coffee experience. This product innovation is our latest SKU to be certified with the Healthier Choice Logo. They strengthen Nestlé’s position as the leading food and beverage company, with 48 SKUs certified with the Healthier Choice Logo, the highest number for any company in our category. It’s part of our continuing efforts to develop healthier and tastier choices to fulfill the Nestlé purpose of ‘Enhancing quality of life and contributing to a healthier future’. I am sure that new NESCAFÉ AMERICANO ZERO SUGAR will be the coolest black drink with no sugar for the coolest coffee drinkers throughout Thailand,” said Mr. Seah. He added that NESCAFÉ AMERICANO in Ready-to-Drink format, also certified with the Healthier Choice Logo, is now available at 7-Eleven to meet the demands of consumers on the go.
At the launch event, the Iced ZERO Bar featured the cool black iced coffee experience offered by new NESCAFÉ AMERICANO ZERO SUGAR, complete with a barista and a special DJ. Coffee lovers could chill out while enjoying the great taste of new NESCAFÉ AMERICANO ZERO SUGAR, or even make it by themselves. Thanapob Leeratanakajorn was unveiled as the new NESCAFÉ AMERICANO brand ambassador. He will promote new NESCAFÉ AMERICANO ZERO SUGAR as the coolest black drink with no sugar specially designed for the new generation of coffee drinkers.
Thanapob Leeratanakajorn said, “Summer in Thailand is very hot, and iced coffee is the perfect beverage to cool me down. I have enjoyed drinking NESCAFÉ AMERICANO since it was launched last year, especially when shooting a drama series during the afternoon – it’s a great way to refresh myself. I am very excited about the new NESCAFÉ AMERICANO ZERO SUGAR variant, as I can now enjoy my favorite black cup more often. It offers the full, intense taste and aroma of pure coffee with no sugar and has only five calories. You can drink it without worrying about sugar and sweetness. It’s so easy to prepare as it’s cold soluble.”
New NESCAFÉ AMERICANO ZERO SUGAR, “0% Sugar with a Pure Intense Coffee Taste,” is now available in coffee mix format including a nine-stick pack at 39 baht and a 27-stick pack at 99 baht at leading convenience stores and supermarkets nationwide.
