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IURI Launches Cutting-Edge Bag with Iconic Container-Inspired Design

28/2/2025

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​Bangkok, Thailand - IURI, a new leather goods and accessories brand, launches its cutting-edge bag collection "Container 00." Designed by Jure Stropnik, a Creative Director with extensive experience in the fashion and luxury industries. Ready to captivate all eyes with inspiration drawn from shipping containers, transformed into a masterpiece that seamlessly blends functionality with high-fashion artistry.
 
IURI, founded by Jure Stropnik, Creative Director and Aesthete with 15 years of fashion & luxury experience across Milan, Paris and London. In 2019, Jure won the Who's on Next Accessories designer award organized by Vogue Italy.
A modern shipping container story that goes beyond leather goods and accessories. The shipping container is not just the inspiration - it's the essence. Jure transforms this iconic industrial object into a moving design object with attitude and function.

First to come out are the Container 00 in both shoulder and cross-body versions. A minimal versus maximal architectural approach is the core of IURI design aesthetics. The balance of clean lines and shapes, embellishment and playfulness of colors gives a choice and impulse of self-expression.

Jure re-imagines and transforms the utility of the shipping container into a moving design object with attitude and function. CowLeather and Brass are the main materials used.
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Made in Italy. Every color is inspired by and named after cities worldwide. Crafted in Italy using cow leather and brass materials.
IURI is for joyful and positive, on-the-move moments. If IURI was a city, it would be New York or Bangkok - places of imagination, dreams and unpredictable ideas. In a word: Freedom.
 
As Container 00 bags launch, IURI is developing its first poly-functional flagship shipping container space that will be made of real containers. More to come soon.
 
For more information, please visit iurionline.com and Instagram: @IURIONLINE.
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