Enlisting stars from the famous series ‘The White Lotus Season 3’ – Patravadi Mejudhon, Dom Hetrakul, and Tayme Thapthimthong – this three-part campaign intertwines fashion with intrigue, set against the backdrop of the Jim Thompson Home Furnishings
Bangkok, 27 March 2025 – Jim Thompson presents Beneath the Bloom, a fashion campaign that merges the brand’s signature elegance with cinematic storytelling of loyalty, betrayal, and concealed truths. Starring acclaimed Thai actors Patravadi Mejudhon, Dom Hetrakul, and Tayme Thapthimthong – known for their roles in the hit series The White Lotus Season 3 – this visually striking three-part short film reimagines high-society intrigue, where every decision has consequences and every glance holds a secret.
Set in a world where power and beauty mask unspoken tensions, Beneath the Bloom challenges viewers to decode the true motives of each character. Who was betrayed? Who survived? Who holds the ultimate power?
The campaign launches on 26 March 2025, marking the anniversary of Jim Thompson’s mysterious disappearance in the Cameron Highlands in 1967. In honor of his enduring legacy, Beneath the Bloom is more than a fashion campaign – it is a tribute to the man whose story remains one of Southeast Asia’s greatest unsolved mysteries.
Set in a world where power and beauty mask unspoken tensions, Beneath the Bloom challenges viewers to decode the true motives of each character. Who was betrayed? Who survived? Who holds the ultimate power?
The campaign launches on 26 March 2025, marking the anniversary of Jim Thompson’s mysterious disappearance in the Cameron Highlands in 1967. In honor of his enduring legacy, Beneath the Bloom is more than a fashion campaign – it is a tribute to the man whose story remains one of Southeast Asia’s greatest unsolved mysteries.
A Setting Steeped in Style and Mystery
Filmed at the Jim Thompson Home Furnishings Bangkok Showroom on Surawong, the campaign unfolds within the brand’s meticulously designed home furnishings room sets, serving as both backdrop and silent storyteller. Each space, adorned with Jim Thompson’s signature fabrics, becomes a canvas for intrigue – where deception, desire, and fleeting moments of power play out.
Jim Thompson fabrics also define the interiors of key locations for the currently trending The White Lotus Season 3: Four Seasons Resort Koh Samui, Anantara Bophut Koh Samui Resort, and Anantara Mai Khao Phuket Villas – seamlessly blending heritage with contemporary appeal.
Fashion as a Character: The Iconic Costumes
Unfolding like a captivating Thai TV drama, Beneath the Bloom blends nostalgia, intrigue, and striking visual storytelling. Deep reds, bold patterns, and art deco influences set the tone for exploring themes of memory, legacy, and unspoken emotions. A poised matriarch draped in silk, two enigmatic men, and a setting brimming with symbolic elements – lotus flowers, ornate mirrors, and golden lighting – add layers of meaning evoking both reflection and transformation.
Filmed at the Jim Thompson Home Furnishings Bangkok Showroom on Surawong, the campaign unfolds within the brand’s meticulously designed home furnishings room sets, serving as both backdrop and silent storyteller. Each space, adorned with Jim Thompson’s signature fabrics, becomes a canvas for intrigue – where deception, desire, and fleeting moments of power play out.
Jim Thompson fabrics also define the interiors of key locations for the currently trending The White Lotus Season 3: Four Seasons Resort Koh Samui, Anantara Bophut Koh Samui Resort, and Anantara Mai Khao Phuket Villas – seamlessly blending heritage with contemporary appeal.
Fashion as a Character: The Iconic Costumes
Unfolding like a captivating Thai TV drama, Beneath the Bloom blends nostalgia, intrigue, and striking visual storytelling. Deep reds, bold patterns, and art deco influences set the tone for exploring themes of memory, legacy, and unspoken emotions. A poised matriarch draped in silk, two enigmatic men, and a setting brimming with symbolic elements – lotus flowers, ornate mirrors, and golden lighting – add layers of meaning evoking both reflection and transformation.
More than just a fashion campaign, this evocative ad series captures the essence of Beyond Silk – a world of elegance, sentiment, and quiet intensity. The Jim Thompson collection is intricately woven into the narrative, with each costume reflecting the psychology of its wearer. Patravadi Mejudhon, as the matriarch, commands attention in bold flowing silk ensembles and dramatic headpieces, while Dom Hetrakul, portraying the conflicted son is dressed in impeccably tailored suits in subdued fabrics that hint at inner turmoil. Tayme Thapthimthong, a character shrouded in mystery, wears blue, blurring the line between sincerity and deception.
From the soft luminescence of silk gowns to intricate motifs that conceal deeper meanings, the costumes transcend fashion – they become a visual language, intensifying the suspense and storytelling.
With Beneath the Bloom, Jim Thompson redefines the fashion campaign, merging cinematic storytelling with immersive fashion narratives. This project signals a new era for the brand – where elegance is more than appearance, and where every thread tells a story.
Join the Conversation
More than a campaign, Beneath the Bloom is an invitation to unravel the mystery. Who was betrayed? Who holds the power? Watch the full campaign and share your theories. Follow Jim Thompson’s official channels on Facebook, Instagram, and YouTube to join the discussion and tell us which character is you.
From the soft luminescence of silk gowns to intricate motifs that conceal deeper meanings, the costumes transcend fashion – they become a visual language, intensifying the suspense and storytelling.
With Beneath the Bloom, Jim Thompson redefines the fashion campaign, merging cinematic storytelling with immersive fashion narratives. This project signals a new era for the brand – where elegance is more than appearance, and where every thread tells a story.
Join the Conversation
More than a campaign, Beneath the Bloom is an invitation to unravel the mystery. Who was betrayed? Who holds the power? Watch the full campaign and share your theories. Follow Jim Thompson’s official channels on Facebook, Instagram, and YouTube to join the discussion and tell us which character is you.
#JimThompson #BeyondSilk #BeneathTheBloom #TheWhiteLotus
