Bangkok, February 19, 2025 – Jim Thompson, the iconic global lifestyle brand from Thailand, and Thai Airways International Public Company Limited (THAI), unveil a second collection of exclusive in-flight amenity kits with the launch of new cultural prints designed for Royal Silk Class passengers.
With the success of the amenity kits for Royal Silk Class in November 2023, the 2025 collection continues to bring Thailand's history, natural beauty, and timeless designs to the international traveler through twelve exclusive new designs.
Blending Thailand’s finest craftsmanship and aviation excellence, the partnership celebrates the essence of heritage artistry with contemporary design, enhancing the travel experience for passengers worldwide through this stylish collection of Jim Thompson amenity bags made with high-quality sustainable materials.
With the success of the amenity kits for Royal Silk Class in November 2023, the 2025 collection continues to bring Thailand's history, natural beauty, and timeless designs to the international traveler through twelve exclusive new designs.
Blending Thailand’s finest craftsmanship and aviation excellence, the partnership celebrates the essence of heritage artistry with contemporary design, enhancing the travel experience for passengers worldwide through this stylish collection of Jim Thompson amenity bags made with high-quality sustainable materials.
“The success of our first collaboration with Thai Airways has been a testament to our shared commitment to excellence and cultural storytelling,” said Frank Cancelloni, Group CEO of Jim Thompson. “Building on this achievement, the new amenity bag collection reflects our mission to honor Thai heritage through exceptional craftsmanship while embracing contemporary innovation. Together with Thai Airways, we’re proud to present our outstanding print designs, rich in Thailand’s cultural narrative.”
From the left: Frank Cancelloni (Group CEO of Jim Thompson), Korakot Chatasingha (THAI Chief Commercial Officer),
Kittiphong Sansomboon (THAI Director of Customer & Marketing), and Wirush Theparak (THAI Head of Passenger Experience and Product).
Kittiphong Sansomboon (THAI Director of Customer & Marketing), and Wirush Theparak (THAI Head of Passenger Experience and Product).
From the vibrant Pink Orchid, which celebrates the iconic floral symbol of Thailand, to Hawaiian Hibiscus, a tropical tribute to love and good fortune, and Elephant Park, honoring the country’s gentle giants with a design reminiscent of ancient murals, each print tells a unique cultural story. Waves in the River design, inspired by Thai lacquerware and riverine life, symbolizes abundance, while Orchids Bloom celebrates beauty, grace, and new beginnings. Antique Turkish Tiles blends intricate Middle Eastern patterns with Thai artistry, evoking a sense of wanderlust, and Bai Sri Su Khwan captures the spiritual richness of traditional ceremonies. Additionally, Dusit Garden draws on enchanting childhood memories of Thailand’s first zoo, and Elephant Porcelain combines intricate blue-and-white porcelain motifs with cultural symbols such as peonies and elephants, creating a sophisticated design fusion.
“As the national carrier, Thai Airways is committed to showcasing the best of Thailand’s heritage to our passengers,” said Mr. Korakot Chatasingha, Chief Commercial Officer, Thai Airways International Public Company Limited (THAI). “By partnering with Jim Thompson, these crafted amenity kits offer a unique in-flight experience which aligns with our customer-centric approach, whilst celebrating the beauty and culture of Thailand. As part of our commitment to eco-friendly practices, sustainable materials have been used across the collection. In addition, through this partnership, THAI is supporting homegrown talent on the international stage, with Jim Thompson being one of the leading iconic Thai brands recognized worldwide.”
Sustainability is at the forefront of the collection design, with biodegradable materials used for items across each meticulously designed amenity bag. Each kit includes a Jim Thompson print bag, along with thoughtfully curated items including slumber shade, earplugs, biodegradable toothbrush with cap, toothpaste, hand moisturizing lotion, moisturizing lip balm, aromatherapy roller, comfort socks in paper sleeve, and biodegradable shoe horn. The premium quality kits provide practicality for passengers, whilst reducing single-use plastics with its use of alternative materials.
“As the national carrier, Thai Airways is committed to showcasing the best of Thailand’s heritage to our passengers,” said Mr. Korakot Chatasingha, Chief Commercial Officer, Thai Airways International Public Company Limited (THAI). “By partnering with Jim Thompson, these crafted amenity kits offer a unique in-flight experience which aligns with our customer-centric approach, whilst celebrating the beauty and culture of Thailand. As part of our commitment to eco-friendly practices, sustainable materials have been used across the collection. In addition, through this partnership, THAI is supporting homegrown talent on the international stage, with Jim Thompson being one of the leading iconic Thai brands recognized worldwide.”
Sustainability is at the forefront of the collection design, with biodegradable materials used for items across each meticulously designed amenity bag. Each kit includes a Jim Thompson print bag, along with thoughtfully curated items including slumber shade, earplugs, biodegradable toothbrush with cap, toothpaste, hand moisturizing lotion, moisturizing lip balm, aromatherapy roller, comfort socks in paper sleeve, and biodegradable shoe horn. The premium quality kits provide practicality for passengers, whilst reducing single-use plastics with its use of alternative materials.
The amenity kits are now exclusively available for Royal Silk Class passengers with a flying time over three and a half hours, ensuring their journey is as ‘Smooth as Silk’. The crafted accessories and design details serve a refined elegance, elevating an in-flight experience that brings ‘Beyond Silk’ to the skies.
For further information, visit www.jimthompson.com and www.thaiairways.com
For further information, visit www.jimthompson.com and www.thaiairways.com
