JOICO K-PAK Reconstructing Shampoo was named the “Best Beauty Product” of the year in the shampoo category at the LIPS Beauty Awards 2020.
The annual awards event was organized by LIPS magazine, a leading Thai publication covering lifestyle, fashion and beauty topics for more than 20 years. The prestigious event was attended by leading beauty and fashion bloggers, beauty product executives and celebrities in Thailand.
The 36 winners, including “Best Shampoo”, were selected by a panel of seven judges consisting of beauty bloggers, entertainment personalities and LIPS magazine editors.
Joico is a brand under the Henkel Beauty Care Professional division. The K-PAK Reconstructing Shampoo is formulated with Keratin and Guajava Fruit Extract, helping to fortify weak strands of hair and prevent future damage when used with the K-PAK Reconstructing Conditioner.
Dheerasak Tridhip, General Manager of Beauty Care Professional, Henkel Thailand, said, “We are thrilled to win this award. With Joico, we are committed to creating innovative hair solutions that promotes healthy hair. Our customers are at the forefront of our product development and we will continue to work closely with them to create products in line with their needs and latest trends.”