The company unveils the SEE JORAKAY Flagship Store
with a dedicated zone for home enthusiasts to design their dream spaces.
with a dedicated zone for home enthusiasts to design their dream spaces.
- SEE JORAKAY provides a comprehensive selection of natural, safe, and textured paints that align with modern design trends and the construction industry’s emphasis on health and environmental sustainability, establishing a new benchmark for safe building paints.
- Flagship Store Opening: Enthusiasts and designers can now explore SEE JORAKAY at the newly opened flagship store, where advanced technology enables the visualization and simulation of real projects, inspiring creativity.
Jorakay Corporation Company Limited, a leader in construction material innovation, offering comprehensive solutions to enhance the happiness of every family member, is expanding into the Thai paint market, valued at over 30 billion baht. The company is promoting its paint products, (SEE JORAKAY), known for their world-class quality, safety, and environmentally friendly features, utilizing as many natural materials as possible under the concept of SEE JORAKAY Safe and Natural Paint. The newly launched SEE JORAKAY Flagship Store showcases a complete range of paints, providing inspiration for creative building designs and decorative patterns that align with modern trends. The paint market is expected to grow by 3-5% this year, driven by tourism, renovation, and government projects. As consumers become more conscious of chemical-free, eco-friendly paints, SEE JORAKAY is seizing the opportunity for stable growth in the construction materials sector.To further enhance brand awareness, the company has launched the first SEE JORAKAY Texture Color Contest, the SEE JORAKAY Sculpture Design Contest, inviting students to compete for a total prize of 250,000 baht and the chance to bring their designs to life at Jorakay Corporation’s headquarters.
Mr. Vorachat Chokrassameedao, Division Manager - Marketing and Product Management at Jorakay Corporation Co., Ltd., stated, “SEE JORAKAY has consistently demonstrated clear strengths. Our commitment is to develop products that prioritize safety for users, residents, and the environment. We focus on every aspect of product research and development, from material selection to production. As a result, our primary customer base consists of health-conscious consumers who prioritize safety and environmentally friendly products—an expanding customer segment. This aligns with modern paint trends in both Thailand and globally, where customers not only seek aesthetically pleasing paints but also value safety certifications for health and environmental standards. In particular, Volatile Organic Compounds (VOCs), which affect the respiratory system, as well as formaldehyde and other carcinogens, are key concerns for consumers. Growing awareness of health and environmental issues is expected to become a major factor in product selection. SEE JORAKAY meets the demand for safe and natural paints exceptionally well. This year, we are ramping up our marketing campaigns to promote our high-quality paint products. With the new SEE JORAKAY Flagship Store, we aim to create a space of inspiration for home and design enthusiasts to experience our products firsthand and gather new ideas.
Jorakay Corporation has unveiled the newly designed SEE JORAKAY Flagship Store at its headquarters on Krungthep Kreetha Road. This one-stop paint store, tailored for home lovers and design enthusiasts, features a modern style under the “Color Studio of Boundless Inspiration” concept. It allows customers to explore various color palettes and textures that cater to diverse design and home decoration styles. A standout feature is the highlight zone, equipped with a state-of-the-art touchscreen where customers can select colors and patterns using SEE JORAKAY paint products to visualize their designs. Utilizing RFID technology, this interactive experience sparks new ideas by showcasing real samples. Additionally, visitors can explore projects painted with SEE JORAKAY through 360-degree imaging technology, offering a virtual tour-like experience. Paint experts are also on hand to provide personalized advice on each paint type’s special properties and best applications.
SEE JORAKAY is the first in Thailand to pioneer GRAPHENE TECHNOLOGY, a Nobel Prize-winning super material innovation, in building paints, enhancing strength and durability. The product range covers all painting needs, starting with Natural Color, made from natural limestone combined with graphene technology, which helps reduce global warming and offers a matte finish that’s easy on the eyes. Texture Color creates 3D designs in a natural style, with UV and seawater corrosion resistance, providing durability for up to 15 years. Art Color caters to loft-style walls and polished exposed concrete, made from natural cement materials, providing dense color, excellent coverage, and adhesion to cement walls without the need for a primer. Heritage Color is designed for building renovations. The SEE JORAKAY paint solution is complemented by Primer and Coating products to ensure complete care and protection. Many projects prioritizing quality, durability, safety standards, and environmental friendliness have chosen SEE JORAKAY, including Casa MYKA Pattaya, a chic café in Pattaya, and Villa Hokulani, a pool villa in Samui. The paint products meet international safety and environmental standards, such as Cradle to Cradle, which ensures the product does not harm the environment; Global Green Tag A Level and Global Green Tag Health Rate Platinum, certifying no health-harming substances; Eurofins A+, which verifies the highest safety from toxic vapors; and Sensitive Choice by the Asthma Institute of Australia, certifying the paint’s safety for those with respiratory sensitivities. SEE JORAKAY products are ideal for homeowners, builders, and large projects seeking world-class safety for living spaces and the environment.
Jorakay Corporation has unveiled the newly designed SEE JORAKAY Flagship Store at its headquarters on Krungthep Kreetha Road. This one-stop paint store, tailored for home lovers and design enthusiasts, features a modern style under the “Color Studio of Boundless Inspiration” concept. It allows customers to explore various color palettes and textures that cater to diverse design and home decoration styles. A standout feature is the highlight zone, equipped with a state-of-the-art touchscreen where customers can select colors and patterns using SEE JORAKAY paint products to visualize their designs. Utilizing RFID technology, this interactive experience sparks new ideas by showcasing real samples. Additionally, visitors can explore projects painted with SEE JORAKAY through 360-degree imaging technology, offering a virtual tour-like experience. Paint experts are also on hand to provide personalized advice on each paint type’s special properties and best applications.
SEE JORAKAY is the first in Thailand to pioneer GRAPHENE TECHNOLOGY, a Nobel Prize-winning super material innovation, in building paints, enhancing strength and durability. The product range covers all painting needs, starting with Natural Color, made from natural limestone combined with graphene technology, which helps reduce global warming and offers a matte finish that’s easy on the eyes. Texture Color creates 3D designs in a natural style, with UV and seawater corrosion resistance, providing durability for up to 15 years. Art Color caters to loft-style walls and polished exposed concrete, made from natural cement materials, providing dense color, excellent coverage, and adhesion to cement walls without the need for a primer. Heritage Color is designed for building renovations. The SEE JORAKAY paint solution is complemented by Primer and Coating products to ensure complete care and protection. Many projects prioritizing quality, durability, safety standards, and environmental friendliness have chosen SEE JORAKAY, including Casa MYKA Pattaya, a chic café in Pattaya, and Villa Hokulani, a pool villa in Samui. The paint products meet international safety and environmental standards, such as Cradle to Cradle, which ensures the product does not harm the environment; Global Green Tag A Level and Global Green Tag Health Rate Platinum, certifying no health-harming substances; Eurofins A+, which verifies the highest safety from toxic vapors; and Sensitive Choice by the Asthma Institute of Australia, certifying the paint’s safety for those with respiratory sensitivities. SEE JORAKAY products are ideal for homeowners, builders, and large projects seeking world-class safety for living spaces and the environment.
In addition to its comprehensive marketing campaign, SEE JORAKAY has introduced a strategy to engage the new generation of designers through the grand design contest, SEE JORAKAY SCULPTURE DESIGN CONTEST. This contest challenges students to design sculptures using texture paint products that offer limitless texture possibilities under the theme “Creative Texture Design with COLOR STUCCO. Mr. Pattawee Tunprasert, Division Manager - Marketing and Product Management at Jorakay Corporation Co., Ltd., discussed SEE JORAKAY’s first design contest this year, stating, “The ‘SEE JORAKAY SCULPTURE DESIGN CONTEST’ provides a platform for students to showcase their creativity using SEE JORAKAY’s Texture Color, with a total prize of 250,000 baht. We aim to inspire the new generation by demonstrating that texture paint can create sculptures that blend beauty with functionality. The contest has drawn significant interest, with over 137 creative entries submitted. The winning designs will be brought to life as real sculptures and will serve as a new landmark at our headquarters. Additionally, the patterns developed by the students may be considered for future SEE JORAKAY Texture Color designs. The finalists will present their work to the judges on October 5. The results will be announced at the Baanlaesuan (Home and Garden) Fair: LIVING FESTIVAL from October 25 to November 3, 2024, where the model works will be displayed.”
SEE JORAKAY paint products are now available at SEE JORAKAY SHOPS, JORAKAY paint shops, and leading building material stores across all regions of Thailand, offering both products and services. They are also available on all e-commerce platforms and via Line OA: @jorakayfamily. SEE JORAKAY provides a complete home decoration experience, similar to visiting the SEE JORAKAY Flagship Store, with a team of consultants ready to offer advice and professional technicians available for painting services. Customers can easily order products online by adding Line @seejorakay, contacting the call center at 02-720-1112, or visiting www.seejorakay.com
SEE JORAKAY paint products are now available at SEE JORAKAY SHOPS, JORAKAY paint shops, and leading building material stores across all regions of Thailand, offering both products and services. They are also available on all e-commerce platforms and via Line OA: @jorakayfamily. SEE JORAKAY provides a complete home decoration experience, similar to visiting the SEE JORAKAY Flagship Store, with a team of consultants ready to offer advice and professional technicians available for painting services. Customers can easily order products online by adding Line @seejorakay, contacting the call center at 02-720-1112, or visiting www.seejorakay.com
