KING POWER is a game changer. The duty-free magnate is now consolidating its alliance from business partners and staff by introducing a range of campaigns to battle the impact of COVID-19 outbreak crisis. The newly introduced strategy “KING POWER TEAM POWER” is set to mobilise the largest ever online sales network on the platform kingpower.com that comes with no-minimum delivery charge.
Shopping is made easy than ever for customers who can purchase campaign exclusive items at duty free price without the need to board any flights. Not to mention the line-up of non-duty free products available at the tip of everyone’s fingers! The campaign KING POWER #SHOPSAVESTAYSAFE is purposefully designed to take everyone—customers, partners and staff—through this crisis together.
Mr. Aiyawatt Srivaddhanaprabha, CEO of KING POWER group, said, “the COVID-19 outbreak has caused a striking impact on the world’s social and economic welfares. Businesses, entrepreneurs, and basically everyone find themselves on the receiving end of this inescapable crisis. The virus outbreak in Thailand has led the government to order the closing down of public places and this has directly put KING POWER in a difficult situation. The emergency decree which imposes social distancing measure obliges businesses and organisations to allow their staff to work from home. As always, KING POWER has seen the importance of cooperating with the government in the spirit of utmost social responsibility—a principal that we have upheld for the past thirty years.”
Shopping is made easy than ever for customers who can purchase campaign exclusive items at duty free price without the need to board any flights. Not to mention the line-up of non-duty free products available at the tip of everyone’s fingers! The campaign KING POWER #SHOPSAVESTAYSAFE is purposefully designed to take everyone—customers, partners and staff—through this crisis together.
Mr. Aiyawatt Srivaddhanaprabha, CEO of KING POWER group, said, “the COVID-19 outbreak has caused a striking impact on the world’s social and economic welfares. Businesses, entrepreneurs, and basically everyone find themselves on the receiving end of this inescapable crisis. The virus outbreak in Thailand has led the government to order the closing down of public places and this has directly put KING POWER in a difficult situation. The emergency decree which imposes social distancing measure obliges businesses and organisations to allow their staff to work from home. As always, KING POWER has seen the importance of cooperating with the government in the spirit of utmost social responsibility—a principal that we have upheld for the past thirty years.”
 | In this critical time, KING POWER sets out with the game-changing, historic business strategy “KING POWER TEAM POWER.” Under this new plan, our staff will take on a new role of a “pro salesperson,” shifting the market from “on ground” to “online.” We believe that this scheme will benefit our business partners, staff and customers to the greatest extent. It also responds to the nation’s call to “social distancing” measure which encourages everyone to stay home and keep going outside to the minimum. This crisis strategy breaks old rules like never before. At KING POWER, all staff members are key to this strategy. We have a strong faith in possibility, unity and our staff’s potential. “KING POWER TEAM POWER” is therefore a mobilisation of our entire system, starting with our staff and partners who will play the key role of increasing our customer base from “on ground” to “online” under the campaign KING POWER #SHOPSAVESTAYSAFE, a new experience that will transform our staff into ‘pro salesperson’ through rigorous intensive training in all aspects of online sales. This training in the time of crisis will create opportunities for staff who will be able to use their new set of online sales skills in the future. |
Going from inner strength to outer strength, the campaign KING POWER #SHOPSAVESTAYSAFE gives our partners, allied entrepreneurs, and consumers additional online platforms for selling and buying promotional home-delivered duty free products and non-duty free goods such as electronic and home appliances, sport equipment and sportwear, clocks and watches, foods and snacks, health, fashion, beauty as well as mother and kids products from our website kingpower.com and KING POWER application. With zero delivery charge, customers can still rest assured that they will enjoy 100% genuine merchandises and other phenomenal rewards such as discounts and member privileges. New members will receive special bonuses such as 200-baht instant discount, using carats as cash, instalment-payment plan and credit card’s cash-back scheme etc. Our customers can make the most out of this rare ‘profit returning’ feast of special promotions from April to June.
For the past four years, KING POWER has offered online service of duty free and non-duty free goods sales through our website kingpower.com and KING POWER application where both travelling and non-travelling customers can buy and pre-order our products. Our online business venture has continually increased the numbers of sales and customers. Our best selling online products are cosmetics, followed by perfumes, electronic and home appliances, and fashion goods respectively.
In this COVID-19 crisis, KING POWER’s implementation of new strategy aims to turn crisis into opportunities, with the urgency to familiarise our customers with our online outlets. Our staff network, apart from generating staff’s additional income, will help with this process and at the same time cushion the impact for our partners to be able to continue with their businesses. Apart from these campaigns, we have provided financial aids to support the treatment of COVID-19 patients by donating 45 million-baht in the name of our Vichai Srivaddhanaprabha foundation to medical institutes including Bamrasnaradura infectious disease institute, the department of disease control, ministry of public health, and Ramathibodi hospital.
For the past four years, KING POWER has offered online service of duty free and non-duty free goods sales through our website kingpower.com and KING POWER application where both travelling and non-travelling customers can buy and pre-order our products. Our online business venture has continually increased the numbers of sales and customers. Our best selling online products are cosmetics, followed by perfumes, electronic and home appliances, and fashion goods respectively.
In this COVID-19 crisis, KING POWER’s implementation of new strategy aims to turn crisis into opportunities, with the urgency to familiarise our customers with our online outlets. Our staff network, apart from generating staff’s additional income, will help with this process and at the same time cushion the impact for our partners to be able to continue with their businesses. Apart from these campaigns, we have provided financial aids to support the treatment of COVID-19 patients by donating 45 million-baht in the name of our Vichai Srivaddhanaprabha foundation to medical institutes including Bamrasnaradura infectious disease institute, the department of disease control, ministry of public health, and Ramathibodi hospital.
