“Cheer Ball, Cheer Bao” Campaign Launched to Celebrate Thai Pride and Honor the Carabao Cup as “The Cup for All Thais”
The Carabao Cup, one of England’s most prestigious football trophies, is widely recognized by football fans both in Thailand and around the world. Carabao Group Public Company Limited, in partnership with the English Football League (EFL), has proudly sponsored the Carabao Cup since 2017. Now entering its eighth consecutive season, the sponsorship has been extended through the 2026/2027 season—marking a commitment to be the tournament’s 10 -season title sponsor.
What’s truly remarkable is that Carabao stands as the only Thai brand recognized as the owner of a “world-class football league” partnership. It also holds the distinction of being the longest standing brand associated with the English Football League (EFL) in the world. This achievement is a significant point of pride for Thailand, showcasing how a homegrown brand has secured a lasting and stable presence on the global stage. It reflects Carabao’s unwavering commitment to leveraging international platforms to elevate Thai brands, guided by its vision of becoming a “World Class Product, World Class Brand.”
What’s truly remarkable is that Carabao stands as the only Thai brand recognized as the owner of a “world-class football league” partnership. It also holds the distinction of being the longest standing brand associated with the English Football League (EFL) in the world. This achievement is a significant point of pride for Thailand, showcasing how a homegrown brand has secured a lasting and stable presence on the global stage. It reflects Carabao’s unwavering commitment to leveraging international platforms to elevate Thai brands, guided by its vision of becoming a “World Class Product, World Class Brand.”
Kamoldist Smuthkochorn, Deputy Managing Director of Carabao Group Public Company Limited, revealed that Carabao has continued its partnership with the English Football League (EFL) to support the Carabao Cup for the eighth consecutive year. As the 2025/2026 season kicks off, the company is introducing new viewing options through Monomax and Mono29. Viewers who have already subscribed to the Monomax Standard package can enjoy the matches at no additional cost.
Navamin Prasopnet, Chairman and CEO of Mono Next Public Company Limited, shared his thoughts on the collaboration, stating, “Carabao Group and Monomax share a common goal—bringing world-class access to English football to Thai fans, including the prestigious English Football League (EFL), one of the country’s top leagues.” He highlighted the exceptional value of the Monomax Standard monthly package at just 299 baht, which allows customers to enjoy every match from both of England’s top football leagues with Thai commentary. This exclusive, season-long viewing experience is available only through the Monomax app.
For those still on the fence, he encouraged them to subscribe now to enjoy the full English Football League (EFL) experience on the Monomax app. Carabao remains committed to making world-class football more accessible to Thai fans. Notably, Mono will broadcast every match from Round 1 all the way to the Final Round, with the tournament kicking off on August 12th.
Kamoldist further emphasized that alongside Carabao’s ongoing, intensive sports marketing efforts both in Thailand and internationally, the brand is committed to deepening fan engagement through the "Cheer Ball, Cheer Bao" campaign, built around the concept of “Cheer to the Max, Cheer with Carabao.” He warmly invites football fans across Thailand to take part in celebrating the Carabao Cup—a prestigious tournament proudly backed by a Thai brand—through a variety of exciting activities planned throughout the season.
“At the heart of this new season is Carabao’s commitment to making the Carabao Cup a trophy for all Thais—one that embodies the inspiration and pride of a Thai brand,” said Kamoldist. “This is a remarkable achievement that brings great recognition to the people of Thailand as a whole.”
Navamin Prasopnet, Chairman and CEO of Mono Next Public Company Limited, shared his thoughts on the collaboration, stating, “Carabao Group and Monomax share a common goal—bringing world-class access to English football to Thai fans, including the prestigious English Football League (EFL), one of the country’s top leagues.” He highlighted the exceptional value of the Monomax Standard monthly package at just 299 baht, which allows customers to enjoy every match from both of England’s top football leagues with Thai commentary. This exclusive, season-long viewing experience is available only through the Monomax app.
For those still on the fence, he encouraged them to subscribe now to enjoy the full English Football League (EFL) experience on the Monomax app. Carabao remains committed to making world-class football more accessible to Thai fans. Notably, Mono will broadcast every match from Round 1 all the way to the Final Round, with the tournament kicking off on August 12th.
Kamoldist further emphasized that alongside Carabao’s ongoing, intensive sports marketing efforts both in Thailand and internationally, the brand is committed to deepening fan engagement through the "Cheer Ball, Cheer Bao" campaign, built around the concept of “Cheer to the Max, Cheer with Carabao.” He warmly invites football fans across Thailand to take part in celebrating the Carabao Cup—a prestigious tournament proudly backed by a Thai brand—through a variety of exciting activities planned throughout the season.
“At the heart of this new season is Carabao’s commitment to making the Carabao Cup a trophy for all Thais—one that embodies the inspiration and pride of a Thai brand,” said Kamoldist. “This is a remarkable achievement that brings great recognition to the people of Thailand as a whole.”
The first round of the Carabao Cup 2025/26 is set to kick off on August 12, 2025, followed by the second round on August 26, 2025. Football fans across the country can catch all the live action on Monomax and Mono29, bringing the excitement of every match straight to their screens. For more football-related fun and activities throughout the season, fans can stay connected with Carabao beverages via the Carabao Tawandang Beverage Facebook page.
Carabao invites all football fans to join in the excitement of “Cheer Ball, Cheer Bao” and unite in creating a nationwide buzz as the Carabao Cup 2025/26 season kicks off on August 12.
Carabao invites all football fans to join in the excitement of “Cheer Ball, Cheer Bao” and unite in creating a nationwide buzz as the Carabao Cup 2025/26 season kicks off on August 12.
