The spectacular showcase reaffirms Bangkok’s rising status as a premier global destination for luxury watches.
Siam Paragon has reaffirmed its status as the premier luxury watch destination with the spectacular success of “Siam Paragon Bangkok Watch Week 2025.” This landmark event marked a historic moment as the most prestigious and comprehensive watch festival ever staged in Southeast Asia. Delivering an extraordinary experience for watch enthusiasts, the festival earned widespread recognition and trust from leading global maisons and passionate collectors alike, positioning itself as the only horology event in the region destined to become a regular highlight on the international watch calendar.
Adding to its global prestige, founders, brand owners, and top executives from around the world traveled to Bangkok for the occasion. The event reached new height with the presence of Mr. Wei Koh, a globally respected authority in watchmaking, who captivated audiences with his profound insights during The Symposium, leaving an enduring impression on all attendees.
“Siam Paragon Bangkok Watch Week 2025” marked a phenomenal success as the first watch festival of its kind in Southeast Asia. Held from September 23–28, 2025, at Siam Paragon, the event united more than 30 of the world’s most prestigious luxury watch brands. Participating maisons included A. Lange & Söhne, Bianchet, Bulgari, Breitling, Bovet, Boucheron, Cartier, Chopard, Franck Muller, Grand Seiko, Girard-Perregaux, H. Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Laurent Ferrier, Louis Erard, Omega, Panerai, Piaget, TAG Heuer, Tiffany & Co., Van Cleef & Arpels, Ulysse Nardin, Vacheron Constantin, and Zenith. Underscoring the event’s international significance, founders, brand owners, and senior executives from these world-renowned maisons graced the occasion with their presence.
Adding to its global prestige, founders, brand owners, and top executives from around the world traveled to Bangkok for the occasion. The event reached new height with the presence of Mr. Wei Koh, a globally respected authority in watchmaking, who captivated audiences with his profound insights during The Symposium, leaving an enduring impression on all attendees.
“Siam Paragon Bangkok Watch Week 2025” marked a phenomenal success as the first watch festival of its kind in Southeast Asia. Held from September 23–28, 2025, at Siam Paragon, the event united more than 30 of the world’s most prestigious luxury watch brands. Participating maisons included A. Lange & Söhne, Bianchet, Bulgari, Breitling, Bovet, Boucheron, Cartier, Chopard, Franck Muller, Grand Seiko, Girard-Perregaux, H. Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Laurent Ferrier, Louis Erard, Omega, Panerai, Piaget, TAG Heuer, Tiffany & Co., Van Cleef & Arpels, Ulysse Nardin, Vacheron Constantin, and Zenith. Underscoring the event’s international significance, founders, brand owners, and senior executives from these world-renowned maisons graced the occasion with their presence.
A distinguished highlight of the event was the presence of Mr. Wei Koh, founder and editor of Revolution magazine, one of the most influential voices in the global watch industry. He captivated audiences at The Symposium by sharing his personal journey and sharing visionary perspectives on timepiece creation. The festival also drew thousands of emerging watch collectors from Thailand and abroad, who enjoyed an unparalleled experience never before seen in Southeast Asia. With its resounding success, the event has further solidified Bangkok’s position as a rising global hub for luxury watches.
Thanaporn Tantiyanon, Managing Director of Siam Paragon Business Unit, said:
“The success of this event demonstrates that today’s market seeks more than just transactions—it is about curating rare moments and extraordinary experiences. This is precisely what Siam Paragon Bangkok Watch Week 2025 delivers for both brands and attendees. Our vision is to establish a new benchmark for the watch industry in Thailand and across the region, and we are committed to making this becomes an annual world-class event. By doing so, we will continue to showcase world-class luxury and reinforce Bangkok’s position as a must-visit global destination for luxury timepieces.”
The hallmark of “Siam Paragon Bangkok Watch Week 2025” was its curation of exclusive experiences tailored for brands, collectors, luxury watch enthusiasts, and industry professionals. A key highlight was The Symposium, where founders and executives from leading watch maisons hosted engaging sessions. Over the course of six days, 13 thought-provoking topics were explored, each drawing enthusiastic participation. This underscored the evolving landscape of the luxury watch industry, where discerning enthusiasts seek not only the acquisition of exceptional timepieces, but also the stories, values, and inspirations that bring them to life.
Thanaporn Tantiyanon, Managing Director of Siam Paragon Business Unit, said:
“The success of this event demonstrates that today’s market seeks more than just transactions—it is about curating rare moments and extraordinary experiences. This is precisely what Siam Paragon Bangkok Watch Week 2025 delivers for both brands and attendees. Our vision is to establish a new benchmark for the watch industry in Thailand and across the region, and we are committed to making this becomes an annual world-class event. By doing so, we will continue to showcase world-class luxury and reinforce Bangkok’s position as a must-visit global destination for luxury timepieces.”
The hallmark of “Siam Paragon Bangkok Watch Week 2025” was its curation of exclusive experiences tailored for brands, collectors, luxury watch enthusiasts, and industry professionals. A key highlight was The Symposium, where founders and executives from leading watch maisons hosted engaging sessions. Over the course of six days, 13 thought-provoking topics were explored, each drawing enthusiastic participation. This underscored the evolving landscape of the luxury watch industry, where discerning enthusiasts seek not only the acquisition of exceptional timepieces, but also the stories, values, and inspirations that bring them to life.
The event also served as a premier stage for global and regional launches of the exceptional timepieces from leading maisons. Among the highlights, Chopard unveiled the L.U.C XPS Urushi "Naga" Limited Edition; Louis Erard introduced the Le Régulateur Louis Erard x Vianney Halter Thailand Edition; Grand Seiko presented the Spring Drive U.F.A. Violet Dawn; Bovet showcased the Pioneer Perpetual Calendar Month Date in Stainless Steel for the first time in Southeast Asia; and Jaquet Droz revealed the Tourbillon Skelet-One Gold Dragon Mask for the first time in Thailand.
Siam Paragon Bangkok Watch Week 2025 also successfully captivated watch enthusiasts with “The Exhibition,” a rare showcase of exceptional timepieces valued at more than THB 1 billion. The collection featured over 15 extraordinary watches, including the Patek Philippe Calatrava Ref.96 Steel, Salmon Dial, circa 1944—one of the rarest Calatrava models; the Audemars Piguet Master02 Ref.15240SG, limited to only 250 pieces worldwide; and the Bvlgari Fenice Octo Roma Secret, a one-of-a-kind masterpiece valued at over THB 23 million. Complementing this was “The Experience,” where collectors and enthusiasts explored innovative creations and exclusive activities presented by world-renowned brands—unique opportunities unavailable anywhere else.
Over the six remarkable days, the festival welcomed an exceptional turnout of High Net Worth individuals, discerning collectors, and watch enthusiasts from both Thailand and abroad who traveled specifically to be part of the event. Siam Paragon Bangkok Watch Week 2025 set new world-class standards and delivered an unparalleled luxury experience. The event further reinforced Siam Paragon’s status as a premier global destination, dedicated to curating extraordinary and unique experiences. It continues to hold the top position among both Thai consumers and international visitors.
Siam Paragon Bangkok Watch Week 2025 also successfully captivated watch enthusiasts with “The Exhibition,” a rare showcase of exceptional timepieces valued at more than THB 1 billion. The collection featured over 15 extraordinary watches, including the Patek Philippe Calatrava Ref.96 Steel, Salmon Dial, circa 1944—one of the rarest Calatrava models; the Audemars Piguet Master02 Ref.15240SG, limited to only 250 pieces worldwide; and the Bvlgari Fenice Octo Roma Secret, a one-of-a-kind masterpiece valued at over THB 23 million. Complementing this was “The Experience,” where collectors and enthusiasts explored innovative creations and exclusive activities presented by world-renowned brands—unique opportunities unavailable anywhere else.
Over the six remarkable days, the festival welcomed an exceptional turnout of High Net Worth individuals, discerning collectors, and watch enthusiasts from both Thailand and abroad who traveled specifically to be part of the event. Siam Paragon Bangkok Watch Week 2025 set new world-class standards and delivered an unparalleled luxury experience. The event further reinforced Siam Paragon’s status as a premier global destination, dedicated to curating extraordinary and unique experiences. It continues to hold the top position among both Thai consumers and international visitors.
#SiamParagonBangkokWatchWeek2025 #BangkokWatchWeek2025 #SiamParagon #LuxuryWatchDestination
