A World-Class Halloween Festival Featuring Global Superstar Jackson Wang in Thailand’s First Immersive Haunted House Experience,
UNDER THE CASTLE, to Boost Thailand’s Retail and Tourism Sectors
UNDER THE CASTLE, to Boost Thailand’s Retail and Tourism Sectors
EM District is set to create a groundbreaking phenomenon, placing Bangkok firmly on the global festival map with EM DISTRICT HAUNTED HALLOWEEN 2025, taking place from October 1 to November 2, 2025. This spectacular Halloween celebration brings together global icon Jackson Wang to co-create a historic Halloween experience with the debut of UNDER THE CASTLE, Thailand’s first immersive fantasy haunted house. The event reinforces EM District’s image as a Global Entertainment Hub, elevating Bangkok as a world-class entertainment destination and attracting both domestic and international tourists. It is expected to stimulate the economy and drive spending during the high season, benefiting Thailand’s retail, hospitality, and tourism industries.
Supaluck Umpujh, Chairwoman of The Mall Group and EM District, stated that Halloween has become one of the most celebrated festivals worldwide, following New Year and Christmas. Many countries now host Halloween events to attract tourists, generating substantial revenue. Halloween is no longer just a fun celebration—it is a powerful economic driver, especially for retail, tourism, and hospitality sectors. EM District sees this as a prime opportunity for Thailand to host a Halloween festival of unprecedented scale, drawing visitors from around the world and energizing the economy in the final quarter of the year.
Supaluck Umpujh, Chairwoman of The Mall Group and EM District, stated that Halloween has become one of the most celebrated festivals worldwide, following New Year and Christmas. Many countries now host Halloween events to attract tourists, generating substantial revenue. Halloween is no longer just a fun celebration—it is a powerful economic driver, especially for retail, tourism, and hospitality sectors. EM District sees this as a prime opportunity for Thailand to host a Halloween festival of unprecedented scale, drawing visitors from around the world and energizing the economy in the final quarter of the year.
“In Thailand, Halloween has become a key date on the calendar for retail, hospitality, and tourism businesses. Consumers—both local and international—are eager to spend and participate in the festivities. According to the National Retail Federation, consumer spending during Halloween in the U.S. alone reached $12.2 billion in 2024, and the festival’s popularity continues to grow globally. This demonstrates Halloween’s universal appeal and its potential to engage audiences worldwide. This year, EM District is committed to making Bangkok a must-visit destination during Halloween and positioning the festival as a major contributor to Thailand’s tourism and economic strength,” Supaluck added.
EM DISTRICT HAUNTED HALLOWEEN 2025 will run from October 1 to November 2, 2025, with the highlight being the collaboration between EM District and UNDER THE CASTLE to bring the world-class event UNDER THE CASTLE to Thailand. Co-created by Jackson Wang and Henry Cheung, CEO and Co-Founder of UNDER THE CASTLE, this immersive fantasy haunted house will debut at EMSPHERE, offering Thai audiences a thrilling experience for the first time. Not only is this the first appearance of UNDER THE CASTLE in Thailand, but it has also been specially designed for the Thai audience. For the first time ever, both co-founders will be attending the grand opening of UNDER THE CASTLE in Thailand on October 7, 2025.
EM DISTRICT HAUNTED HALLOWEEN 2025 will run from October 1 to November 2, 2025, with the highlight being the collaboration between EM District and UNDER THE CASTLE to bring the world-class event UNDER THE CASTLE to Thailand. Co-created by Jackson Wang and Henry Cheung, CEO and Co-Founder of UNDER THE CASTLE, this immersive fantasy haunted house will debut at EMSPHERE, offering Thai audiences a thrilling experience for the first time. Not only is this the first appearance of UNDER THE CASTLE in Thailand, but it has also been specially designed for the Thai audience. For the first time ever, both co-founders will be attending the grand opening of UNDER THE CASTLE in Thailand on October 7, 2025.
Throughout the month-long celebration, Emporium, EmQuartier, and EMSPHERE will host a variety of Halloween-themed activities, including:
• Halloween Paw by “Ma Tid Tiew” at EM Yard @ EMSPHERE
• EM WONDER Halloween Party
• EMJOY KID Party & Halloween Haunted Troop for children
• EM DINING, featuring special Halloween menus at leading restaurants
This landmark Halloween event in the heart of Bangkok aims to welcome both Thai and international tourists, establishing EM DISTRICT HAUNTED HALLOWEEN as a global festival destination for Halloween lovers. It will serve as a key economic engine, enhancing Thailand’s competitiveness during the high season, driving spending, creating jobs, and generating income across retail, hospitality, tourism, and related industries.
“We believe Halloween already captures the public’s imagination. With the collaboration of Jackson Wang, a global artist with immense influence among fans worldwide, this will be a super-highlight that draws widespread attention to EM DISTRICT HAUNTED HALLOWEEN 2025. UNDER THE CASTLE also taps into pop-culture horror trends, appealing to younger audiences. It has already made waves in major cities like Shanghai and Singapore, and we expect it to be a major attraction that motivates both Thai and international visitors to experience Halloween in EM District and Bangkok like never before,” Supaluck emphasized.
“In recent years, Halloween festivals in many countries—even those held for just one day—have attracted tens of thousands to hundreds of thousands of attendees. EM District is confident that EM DISTRICT HAUNTED HALLOWEEN 2025, featuring UNDER THE CASTLE, will be a powerful magnet that energizes Bangkok’s Halloween scene,” Supaluck concluded.
Get ready for the most vibrant and thrilling Halloween celebration in Thailand: EM DISTRICT HAUNTED HALLOWEEN 2025, from October 1 to November 2, 2025, and don’t miss UNDER THE CASTLE, Thailand’s first immersive fantasy haunted house, open from October 7 to November 2, 2025, join us at EM District for a month of unforgettable Halloween festivities.
• Halloween Paw by “Ma Tid Tiew” at EM Yard @ EMSPHERE
• EM WONDER Halloween Party
• EMJOY KID Party & Halloween Haunted Troop for children
• EM DINING, featuring special Halloween menus at leading restaurants
This landmark Halloween event in the heart of Bangkok aims to welcome both Thai and international tourists, establishing EM DISTRICT HAUNTED HALLOWEEN as a global festival destination for Halloween lovers. It will serve as a key economic engine, enhancing Thailand’s competitiveness during the high season, driving spending, creating jobs, and generating income across retail, hospitality, tourism, and related industries.
“We believe Halloween already captures the public’s imagination. With the collaboration of Jackson Wang, a global artist with immense influence among fans worldwide, this will be a super-highlight that draws widespread attention to EM DISTRICT HAUNTED HALLOWEEN 2025. UNDER THE CASTLE also taps into pop-culture horror trends, appealing to younger audiences. It has already made waves in major cities like Shanghai and Singapore, and we expect it to be a major attraction that motivates both Thai and international visitors to experience Halloween in EM District and Bangkok like never before,” Supaluck emphasized.
“In recent years, Halloween festivals in many countries—even those held for just one day—have attracted tens of thousands to hundreds of thousands of attendees. EM District is confident that EM DISTRICT HAUNTED HALLOWEEN 2025, featuring UNDER THE CASTLE, will be a powerful magnet that energizes Bangkok’s Halloween scene,” Supaluck concluded.
Get ready for the most vibrant and thrilling Halloween celebration in Thailand: EM DISTRICT HAUNTED HALLOWEEN 2025, from October 1 to November 2, 2025, and don’t miss UNDER THE CASTLE, Thailand’s first immersive fantasy haunted house, open from October 7 to November 2, 2025, join us at EM District for a month of unforgettable Halloween festivities.
