On May 14, 2025, the Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, kicked off the “Charming Cities: Year of Celebration” campaign. Designed to boost domestic tourism during the rainy season, this initiative features 12 creative campaigns tailored to Sub-Culture lifestyles. The goal: to highlight 55 secondary cities across Thailand with fresh perspectives and generate at least 500 million baht in tourism revenue.
Mr. Krisada Tanterdthit, Secretary to the Minister of Tourism and Sports, noted that this campaign is part of the Amazing Thailand Grand Tourism & Sports Year 2025. It aims to inspire travel across Thailand while stimulating the local economy. Through collaboration between government bodies, private sectors, and various partners, the campaign promotes city branding and introduces exciting, alternative travel options for modern Thai travelers.
TAT’s Deputy Governor for Domestic Marketing, Mr. Apichai Chatchalermkit, explained that the campaign runs from June to September 2025. It invites travelers to experience unique stories, local charm, and new travel angles—told through over 50 influencers and bloggers. The initiative also includes special promotions in collaboration with travel partners nationwide.
Mr. Krisada Tanterdthit, Secretary to the Minister of Tourism and Sports, noted that this campaign is part of the Amazing Thailand Grand Tourism & Sports Year 2025. It aims to inspire travel across Thailand while stimulating the local economy. Through collaboration between government bodies, private sectors, and various partners, the campaign promotes city branding and introduces exciting, alternative travel options for modern Thai travelers.
TAT’s Deputy Governor for Domestic Marketing, Mr. Apichai Chatchalermkit, explained that the campaign runs from June to September 2025. It invites travelers to experience unique stories, local charm, and new travel angles—told through over 50 influencers and bloggers. The initiative also includes special promotions in collaboration with travel partners nationwide.
Highlights of the 12 Campaigns:
Exclusive Travel Perks
The campaign is backed by a wide range of partners, offering discounts and special rewards. These include VietJet, Thai Lion Air, Nok Air, Thai Airways, Royal Orchid Holidays, OTA platforms like Gother and PaTour, EGAT, Canon, major banks like Bangkok Bank and KTC, car rental companies, bus services, restaurants, bookstores, and lifestyle brands such as Grab and Havaianas.
Travelers can expect up to 15–55% off on tickets, stays, EV charging, dining, and more.
📍 For more information and promotional updates, visit:
👉 www.เมืองน่าเที่ยว2568.com
- Burn Out Break – #JustSlowDown: Reconnect with nature and recharge.
- Boost Your Energy – #NoHoldingBack: Go all out with thrilling adventures like surfing, diving, hiking, and rock climbing.
- Non-Stop Content – #NotLeavingTillIt’sPerfect: For social media lovers who live to share their journey.
- Love Out Loud – #AndISayYes: LGBTQ+ travelers can celebrate romance in meaningful destinations.
- Alone but Not Lonely – #MeMyselfAnd…: Empowering solo trips for women.
- Digital Detox Holiday – #SilentModeOn: Unplug and find inner balance.
- Get Wet Get Away – #GoWithTheFlow: Relax by rafting, sailing, or stand-up paddling.
- Senior Adventure – #IfItDoesn’tHurtIt’sNotFun: For active seniors seeking exciting experiences.
- Moo Kra Ta Getaway – #ThisTripComesWithBBQ: Discover must-try grilled delights in every city.
- Rainy Day with Pets – #SoakedButHappy: Pet-friendly deals for traveling with furry friends.
- Gastro Nomad – #TasteTheJourney: A culinary quest to unforgettable meals.
- Mom’s Treat – #LoveYouMoreThanMyCreditCard: Spoil your mom with an exclusive vacation.
Exclusive Travel Perks
The campaign is backed by a wide range of partners, offering discounts and special rewards. These include VietJet, Thai Lion Air, Nok Air, Thai Airways, Royal Orchid Holidays, OTA platforms like Gother and PaTour, EGAT, Canon, major banks like Bangkok Bank and KTC, car rental companies, bus services, restaurants, bookstores, and lifestyle brands such as Grab and Havaianas.
Travelers can expect up to 15–55% off on tickets, stays, EV charging, dining, and more.
📍 For more information and promotional updates, visit:
👉 www.เมืองน่าเที่ยว2568.com
