Building on its legacy of success, the iconic venue strengthens its position with distinctive beer, food, and entertainment
offerings—targeting over 1 billion baht in revenue by 2025.
offerings—targeting over 1 billion baht in revenue by 2025.
Tawandang German Brewery, Thailand’s first microbrewery and one of Bangkok’s most iconic food, beverage, and entertainment destinations, reaffirms its standing as the top choice for both locals and international visitors. Now entering its 27th year with a strong and enduring presence, the brewery continues to build on its success through four core pillars—beer, food, entertainment, and service. These pillars have been central to its sustained leadership in the food and beverage industry, contributing significantly to Thailand’s economy and tourism for more than two decades. Today, it remains one of the key businesses supporting the robust growth of Thailand's gastronomy tourism.
The new decade marks an ambitious new chapter for Tawandang German Brewery, as the brewery sets its sights on becoming a leading entertainment lifestyle destination—captivating both Thai and international visitors. Backed by its strong foundation, Tawandang German Brewery projects its revenue to reach 1 billion baht this year.
Amidst the fierce competition in the restaurant industry, where businesses are all turning to offer "unique experiences" to secure customer loyalty, Tawandang German Brewery continues to stand out as Bangkok’s undisputed leader in the integrated restaurant and lifestyle segment, with few rivals matching its scale. Since opening its flagship branch on Rama III Road in September 1999, followed by additional locations in Ram Intra and Chaeng Watthana, Tawandang German Brewery has successfully maintained a seamless combination of quality beer, exceptional food, and world-class entertainment.
Today, the three Tawandang German Brewery branches collectively accommodate more than 5,000 guests, supported by a team of nearly 1,000 professional staff dedicated to delivering a seamless dining and entertainment experience for all—whether families, working professionals, or expatriates. Each year, the venues welcome over 850,000 customers, serving more than 900,000 liters of freshly brewed draft beer—equivalent to 1.8 million glasses—and generating annual sales exceeding 900 million baht, with an average growth rate of around 10%. These impressive figures underscore the enduring trust and confidence in Tawandang German Brewery’s quality standards.
For nearly three decades, Tawandang German Brewery has redefined Thailand’s restaurant and beverage landscape as the nation’s first microbrewery, seamlessly blending the craftsmanship of authentic German draft beer with the bold flavors of Thai cuisine and world-class entertainment. This unique combination has transformed Tawandang into a lifestyle destination cherished by both Thais and international visitors.
Amidst the fierce competition in the restaurant industry, where businesses are all turning to offer "unique experiences" to secure customer loyalty, Tawandang German Brewery continues to stand out as Bangkok’s undisputed leader in the integrated restaurant and lifestyle segment, with few rivals matching its scale. Since opening its flagship branch on Rama III Road in September 1999, followed by additional locations in Ram Intra and Chaeng Watthana, Tawandang German Brewery has successfully maintained a seamless combination of quality beer, exceptional food, and world-class entertainment.
Today, the three Tawandang German Brewery branches collectively accommodate more than 5,000 guests, supported by a team of nearly 1,000 professional staff dedicated to delivering a seamless dining and entertainment experience for all—whether families, working professionals, or expatriates. Each year, the venues welcome over 850,000 customers, serving more than 900,000 liters of freshly brewed draft beer—equivalent to 1.8 million glasses—and generating annual sales exceeding 900 million baht, with an average growth rate of around 10%. These impressive figures underscore the enduring trust and confidence in Tawandang German Brewery’s quality standards.
For nearly three decades, Tawandang German Brewery has redefined Thailand’s restaurant and beverage landscape as the nation’s first microbrewery, seamlessly blending the craftsmanship of authentic German draft beer with the bold flavors of Thai cuisine and world-class entertainment. This unique combination has transformed Tawandang into a lifestyle destination cherished by both Thais and international visitors.
At the heart of its success, there are four core strategies that the brewery has consistently prioritized:
Quality Beer Expertly Crafted and Brewed by Authentic German Brewmasters
As a brewery, quality and taste are at the heart of everything. Tawandang German Brewery employs Mr. Jochen Neuhaus, a German brewmaster from the birthplace of traditional beer craftsmanship. Under his expertise, Tawandang has developed a range of beers that meet international standards while perfectly complementing Thai palates. Signature brews include lager beer, Dunkel beer, and Weizen beer, alongside two exciting new additions—Rosé Beer and IPA (India Pale Ale)—crafted to satisfy the evolving preferences of a new generation of beer lovers. Since the brewery’s founding, Mr. Neuhaus has personally overseen every stage of production to ensure the quality and flavor profile remain perfectly consistent.
In 2022, Tawandang German Brewery made a significant investment to strengthen its brewing excellence further, introducing new brewing boilers, fermentation and maturation tanks, advanced machinery, and equipment imported directly from Germany. With a total investment of 10 million baht, the brewery also unveiled a renovated space featuring the “Brewmaster Zone”, designed to appeal to the new generation of beer enthusiasts. Additionally, it welcomed Mr. Simon Bartmann, a German brewmaster and craft beer specialist, to develop and oversee the production of new craft beer varieties in response to the growing market demand. This expansion added five new craft beer flavors to Tawandang’s existing four signature brews. To further engage beer lovers, “Brewery Tours” have been introduced, giving visitors an inside look at the authentic brewing process that defines Tawandang German Brewery’s reputation for quality. The initiative has received an enthusiastic response, boosted draft beer sales and broadened the customer base among both Thai and international patrons.
Quality Beer Expertly Crafted and Brewed by Authentic German Brewmasters
As a brewery, quality and taste are at the heart of everything. Tawandang German Brewery employs Mr. Jochen Neuhaus, a German brewmaster from the birthplace of traditional beer craftsmanship. Under his expertise, Tawandang has developed a range of beers that meet international standards while perfectly complementing Thai palates. Signature brews include lager beer, Dunkel beer, and Weizen beer, alongside two exciting new additions—Rosé Beer and IPA (India Pale Ale)—crafted to satisfy the evolving preferences of a new generation of beer lovers. Since the brewery’s founding, Mr. Neuhaus has personally overseen every stage of production to ensure the quality and flavor profile remain perfectly consistent.
In 2022, Tawandang German Brewery made a significant investment to strengthen its brewing excellence further, introducing new brewing boilers, fermentation and maturation tanks, advanced machinery, and equipment imported directly from Germany. With a total investment of 10 million baht, the brewery also unveiled a renovated space featuring the “Brewmaster Zone”, designed to appeal to the new generation of beer enthusiasts. Additionally, it welcomed Mr. Simon Bartmann, a German brewmaster and craft beer specialist, to develop and oversee the production of new craft beer varieties in response to the growing market demand. This expansion added five new craft beer flavors to Tawandang’s existing four signature brews. To further engage beer lovers, “Brewery Tours” have been introduced, giving visitors an inside look at the authentic brewing process that defines Tawandang German Brewery’s reputation for quality. The initiative has received an enthusiastic response, boosted draft beer sales and broadened the customer base among both Thai and international patrons.
Delicious, Diverse, and Thoughtfully Crafted Food, Designed to Satisfy the Tastes and Preferences of Every Customer Group
Food is a cornerstone of Tawandang German Brewery’s appeal. Alongside iconic dishes such as Tawandang Fried Pork Leg, Fried Sea Bass with Fish Sauce, Fried Cabbage with Fish Sauce, Yen Ta Fo Noodle Soup, and Som Tam Lai Bua, the brewery maintains a dedicated Product Development (PD) department that creates new Thai dishes every three months to keep the menu fresh and exciting.
A central kitchen ensures the consistent quality and taste of all offerings by carefully selecting ingredients and producing sauces, curries, and dipping sauces for distribution to every branch. Emphasizing the use of Thai produce, the brewery supports local farmers annually by purchasing significant quantities of fresh ingredients, helping to generate jobs and income for communities across the country.
To meet the evolving tastes of the younger generation, Tawandang German Brewery has introduced the Yuyake Sushi Bar, offering premium Japanese cuisine. Under the expertise of Japanese chef Mr. Takashi Ito, the menu is carefully crafted and quality-controlled to ensure authentic Japanese flavors and standards. In addition, the venue offers Japanese Cooking Classes, giving guests the opportunity to learn traditional Japanese cooking directly from skilled Japanese chefs.
Food is a cornerstone of Tawandang German Brewery’s appeal. Alongside iconic dishes such as Tawandang Fried Pork Leg, Fried Sea Bass with Fish Sauce, Fried Cabbage with Fish Sauce, Yen Ta Fo Noodle Soup, and Som Tam Lai Bua, the brewery maintains a dedicated Product Development (PD) department that creates new Thai dishes every three months to keep the menu fresh and exciting.
A central kitchen ensures the consistent quality and taste of all offerings by carefully selecting ingredients and producing sauces, curries, and dipping sauces for distribution to every branch. Emphasizing the use of Thai produce, the brewery supports local farmers annually by purchasing significant quantities of fresh ingredients, helping to generate jobs and income for communities across the country.
To meet the evolving tastes of the younger generation, Tawandang German Brewery has introduced the Yuyake Sushi Bar, offering premium Japanese cuisine. Under the expertise of Japanese chef Mr. Takashi Ito, the menu is carefully crafted and quality-controlled to ensure authentic Japanese flavors and standards. In addition, the venue offers Japanese Cooking Classes, giving guests the opportunity to learn traditional Japanese cooking directly from skilled Japanese chefs.
Delivering World-class Entertainment at Affordable Prices to ensure that Everyone Can Enjoy
Tawandang German Brewery stands as a premier entertainment hub, offering experiences unmatched anywhere else in Bangkok. Its signature music and performances were conceived and directed by Mr. Bruce Gaston, musician, composer, and arranger from the band Nam Fong, and the first foreign recipient of the Silpathorn Award for Music in 2009. Serving as the brewery’s Entertainment Director since its founding, Gaston has been instrumental in establishing the foundation for spectacular and unique shows. This legacy has been inherited and enhanced, with its style continuously evolving to match current tastes.
Today, the brewery is embracing new technologies to bring added color, spectacle, and excitement to its shows, creating engaging and joyful entertainment for all visitors. A standout feature is the monthly concerts by celebrated artists, turning the stage into a vibrant hub for performers from nearly every genre of Thai music. These events attract new audiences, draw in fans of the artists, and increase exposure for the brewery. Remarkably, concert tickets remain affordable at just 200–300 baht.
The brewery also regularly organizes charity concerts to support a wide range of social causes. Notable examples include the “All of Friends: Embrace Thailand with Music” concert, which raised funds for flood victims in the North and those affected by the Thai-Cambodian border conflict. In collaboration with the National Park Association, the “For Forest Rangers and Forest Restoration” concert provided financial support for forest rangers and forest restoration projects. Additionally, the “Friends! Always & Forever.” concert helped raise funds for artists facing health challenges, along with several other philanthropic initiatives.
Tawandang German Brewery stands as a premier entertainment hub, offering experiences unmatched anywhere else in Bangkok. Its signature music and performances were conceived and directed by Mr. Bruce Gaston, musician, composer, and arranger from the band Nam Fong, and the first foreign recipient of the Silpathorn Award for Music in 2009. Serving as the brewery’s Entertainment Director since its founding, Gaston has been instrumental in establishing the foundation for spectacular and unique shows. This legacy has been inherited and enhanced, with its style continuously evolving to match current tastes.
Today, the brewery is embracing new technologies to bring added color, spectacle, and excitement to its shows, creating engaging and joyful entertainment for all visitors. A standout feature is the monthly concerts by celebrated artists, turning the stage into a vibrant hub for performers from nearly every genre of Thai music. These events attract new audiences, draw in fans of the artists, and increase exposure for the brewery. Remarkably, concert tickets remain affordable at just 200–300 baht.
The brewery also regularly organizes charity concerts to support a wide range of social causes. Notable examples include the “All of Friends: Embrace Thailand with Music” concert, which raised funds for flood victims in the North and those affected by the Thai-Cambodian border conflict. In collaboration with the National Park Association, the “For Forest Rangers and Forest Restoration” concert provided financial support for forest rangers and forest restoration projects. Additionally, the “Friends! Always & Forever.” concert helped raise funds for artists facing health challenges, along with several other philanthropic initiatives.
Service Designed to Leave a Lasting Impression
The final core strategy is exceptional service designed to impress every customer and make it memorable. With 26 years of experience, Tawandang German Brewery has honed the expertise and knowledge needed to win customers’ hearts and maintain its stellar reputation. The brewery invests in employee training and development, fostering a warm, fun, and friendly atmosphere while paying meticulous attention to operational details. Standards are set to ensure food is served promptly—within 10 minutes, or 20 minutes for fresh fish—and a POS (Point of Sale) system is used to efficiently manage orders. The menu includes over 35 special options, catering to diverse tastes with variations such as mild, sweet, and sour.
Additionally, all restrooms are equipped with vomit basins for both men and women, and cleanliness and hygiene—common weaknesses in the dining and entertainment industry—are strictly maintained to ensure customer comfort. This commitment to service excellence has been a hallmark of Tawandang German Brewery since its founding to the present day.
To deliver maximum value and benefits to loyal patrons, Tawandang German Brewery offers a comprehensive membership program with a range of privileges. Members enjoy 15% off food and beverages, 20% off birthday celebrations, 15% off souvenirs at the souvenir shop, and exclusive member gifts. Additionally, a points system and special rewards are in place, ensuring that every visit makes customers feel appreciated and valued.
Together, these four core strategies position Tawandang German Brewery not only as a distinctive symbol of social gatherings, joy, and entertainment, but also as a comprehensive restaurant and lifestyle business model that sets new benchmarks for Thailand’s food and beverage industry. Moreover, the brewery plays a key role in driving the nation’s economy and gastronomy tourism, contributing to profitability and sustainable growth. Looking ahead, Tawandang German Brewery aims to achieve 1 billion baht in revenue by 2025, while evolving into an entertainment lifestyle destination that continues to captivate the hearts of both Thai and international visitors for years to come.
The final core strategy is exceptional service designed to impress every customer and make it memorable. With 26 years of experience, Tawandang German Brewery has honed the expertise and knowledge needed to win customers’ hearts and maintain its stellar reputation. The brewery invests in employee training and development, fostering a warm, fun, and friendly atmosphere while paying meticulous attention to operational details. Standards are set to ensure food is served promptly—within 10 minutes, or 20 minutes for fresh fish—and a POS (Point of Sale) system is used to efficiently manage orders. The menu includes over 35 special options, catering to diverse tastes with variations such as mild, sweet, and sour.
Additionally, all restrooms are equipped with vomit basins for both men and women, and cleanliness and hygiene—common weaknesses in the dining and entertainment industry—are strictly maintained to ensure customer comfort. This commitment to service excellence has been a hallmark of Tawandang German Brewery since its founding to the present day.
To deliver maximum value and benefits to loyal patrons, Tawandang German Brewery offers a comprehensive membership program with a range of privileges. Members enjoy 15% off food and beverages, 20% off birthday celebrations, 15% off souvenirs at the souvenir shop, and exclusive member gifts. Additionally, a points system and special rewards are in place, ensuring that every visit makes customers feel appreciated and valued.
Together, these four core strategies position Tawandang German Brewery not only as a distinctive symbol of social gatherings, joy, and entertainment, but also as a comprehensive restaurant and lifestyle business model that sets new benchmarks for Thailand’s food and beverage industry. Moreover, the brewery plays a key role in driving the nation’s economy and gastronomy tourism, contributing to profitability and sustainable growth. Looking ahead, Tawandang German Brewery aims to achieve 1 billion baht in revenue by 2025, while evolving into an entertainment lifestyle destination that continues to captivate the hearts of both Thai and international visitors for years to come.
