Bangkok, August 29, 2025: The Mall Group reinforces its vision to develop M Card into a complete Lifestyle Ecosystem that connects every dimension of modern living. Riding on the rapidly growing Pet Economy, the company is introducing a brand-new feature – “M Card Pet Club”, specially tailored for the rising group of Pet Parents, now recognized as one of the largest and most influential household segments. To elevate this initiative, The Mall Group will also host its signature event, “THE MALL LIFESTORE WORLD PUP EXPO 2025”, Thailand’s largest gathering for pets and their families.
Ms. Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., stated that the launch of “M Card Pet Club” aligns with the company’s strategy of building a Pet Family Destination through the flagship event WORLD PUP EXPO.
“Under the concept FAMILY DESTINATION expanded into PET FAMILY DESTINATION, this reflects the robust growth of Thailand’s pet market – up 13.2% in 2025, valued at over THB 89 billion, and projected to reach THB 101 billion in 2026 (according to TTB Analytics). Insights from M Card members also reveal that pet food accounts for more than 86% of total pet-related sales annually, while pet accessories are recording significant year-on-year growth of over 11%. These figures highlight the Pet Humanization trend, where pets are treated as beloved family members, creating new opportunities within the lifestyle ecosystem.”
Building on the success of M Card Junior Club, which has already captured young family segments, M Card Pet Club is designed to meet the fast-growing needs of Pet Parents – an increasingly powerful consumer base.
As part of its brand experience strategy, The Mall Group will host THE MALL LIFESTORE WORLD PUP EXPO as its signature event, creating a vibrant Pet Community while positioning The Mall Lifestore as a Pet-Friendly Lifestyle Hub. The event will feature a full spectrum of activities including sports, shows, fashion, healthcare, and a shopping zone of over 100 pet brands. In parallel, the M Card Pet Club will serve as a strategic tool to strengthen The Mall Group’s leadership in lifestyle ecosystems under the concept “Every Paw, Every Moment”, covering four key categories: Every Bite – Premium food, snacks, and supplements, Every Care – Veterinary services, grooming, and spa treatments, Every Play – Toys, accessories, hotels, and pet-friendly condos and Every Live – Fashion, accessories, and lifestyle products for pets and owners
“Under the concept FAMILY DESTINATION expanded into PET FAMILY DESTINATION, this reflects the robust growth of Thailand’s pet market – up 13.2% in 2025, valued at over THB 89 billion, and projected to reach THB 101 billion in 2026 (according to TTB Analytics). Insights from M Card members also reveal that pet food accounts for more than 86% of total pet-related sales annually, while pet accessories are recording significant year-on-year growth of over 11%. These figures highlight the Pet Humanization trend, where pets are treated as beloved family members, creating new opportunities within the lifestyle ecosystem.”
Building on the success of M Card Junior Club, which has already captured young family segments, M Card Pet Club is designed to meet the fast-growing needs of Pet Parents – an increasingly powerful consumer base.
As part of its brand experience strategy, The Mall Group will host THE MALL LIFESTORE WORLD PUP EXPO as its signature event, creating a vibrant Pet Community while positioning The Mall Lifestore as a Pet-Friendly Lifestyle Hub. The event will feature a full spectrum of activities including sports, shows, fashion, healthcare, and a shopping zone of over 100 pet brands. In parallel, the M Card Pet Club will serve as a strategic tool to strengthen The Mall Group’s leadership in lifestyle ecosystems under the concept “Every Paw, Every Moment”, covering four key categories: Every Bite – Premium food, snacks, and supplements, Every Care – Veterinary services, grooming, and spa treatments, Every Play – Toys, accessories, hotels, and pet-friendly condos and Every Live – Fashion, accessories, and lifestyle products for pets and owners
Membership to M Card Pet Club is free via the M Card Application. New members will receive exclusive privileges worth over THB 35,000, including THB 200 discount vouchers for PETClub Select at Gourmet Market, extra redemption deals, and up to 50% discounts from leading partner brands. In addition, for every new membership registered between July 1 – September 30, 2025, The Mall Group will donate THB 10 per registration to The Voice Foundation, supporting its mission to improve the lives of homeless animals – with no administrative deductions.
Ms. Voralak concluded: “The Mall Group aims to reach 20,000 M Card Pet Club members by the end of 2025, with over 30 pet-industry partners offering comprehensive privileges. Looking ahead, we will continue to expand premium benefits and strengthen our position in Pet Premiumization, a market segment with strong growth potential.”
Pet lovers can now join the M Card Pet Club, the exclusive community for pet families, and enjoy a wide range of privileges via the M Card Application. For more details, visit: https://www.mcardmall.com/en/home
Ms. Voralak concluded: “The Mall Group aims to reach 20,000 M Card Pet Club members by the end of 2025, with over 30 pet-industry partners offering comprehensive privileges. Looking ahead, we will continue to expand premium benefits and strengthen our position in Pet Premiumization, a market segment with strong growth potential.”
Pet lovers can now join the M Card Pet Club, the exclusive community for pet families, and enjoy a wide range of privileges via the M Card Application. For more details, visit: https://www.mcardmall.com/en/home
