The Mall Group reinforces its position as an LGBTQ+ Friendly Destination with its Pride Month campaign, “THE MALL LIFESTORE: THE HEART OF PRIDE.” Taking place across all branches, the campaign celebrates diversity and drives the Rainbow Economy by creating inclusive experiences for the LGBTQ+ community.
A major highlight is the launch of Bangkok’s largest Pride landmark at The Mall Lifestore Bangkapi, positioning the district as a hub for LGBTQ+ tourism and supporting Bangkok’s bid to host World Pride 2030.
A major highlight is the launch of Bangkok’s largest Pride landmark at The Mall Lifestore Bangkapi, positioning the district as a hub for LGBTQ+ tourism and supporting Bangkok’s bid to host World Pride 2030.
Miss Voralak Tulaphorn, Chief Marketing Officer, said, “With Thailand’s marriage equality law now in place, The Mall Group is proud to lead in promoting diversity through business, tourism, and social engagement. The LGBTQ+ community is a powerful consumer segment driving experience-based spending—key to the growing Rainbow Economy.”
Throughout June, shoppers can enjoy exclusive Pride-themed products from top fashion brands and restaurants. Vibrant rainbow installations will energize all locations, especially The Mall Lifestore Bangkapi, expected to draw high footfall.
Throughout June, shoppers can enjoy exclusive Pride-themed products from top fashion brands and restaurants. Vibrant rainbow installations will energize all locations, especially The Mall Lifestore Bangkapi, expected to draw high footfall.
The campaign’s centerpiece is the “We All Pride Thailand 2025 @ Bangkapi” parade on June 21, co-organized with local authorities and civil society. The parade spans from NIDA to The Mall Lifestore Bangkapi, featuring four themed segments: We All Love, We All Understanding, We All Dignity, and We All Equality. The route—connected to the Yellow Line—serves a large Gen Y-Z LGBTQ+ population, turning the event into a city-wide celebration.
On June 21–22, the All Gender Charity Market will take place at The Mall Lifestore Bangkapi, with LGBTQ+ influencers and celebrities joining to raise funds for HIV care under the Rainbow Sky Association of Thailand.Meanwhile, The Mall Korat will host the largest Pride event in Northeastern Thailand on June 14, furthering The Mall Group’s goal of inclusive economic development across regions.
“PRIDE is not just a celebration—it’s a catalyst for progress,” concluded Miss Voralak. “We aim to help position Thailand as a global leader in diversity, creativity, and inclusive tourism.”
On June 21–22, the All Gender Charity Market will take place at The Mall Lifestore Bangkapi, with LGBTQ+ influencers and celebrities joining to raise funds for HIV care under the Rainbow Sky Association of Thailand.Meanwhile, The Mall Korat will host the largest Pride event in Northeastern Thailand on June 14, furthering The Mall Group’s goal of inclusive economic development across regions.
“PRIDE is not just a celebration—it’s a catalyst for progress,” concluded Miss Voralak. “We aim to help position Thailand as a global leader in diversity, creativity, and inclusive tourism.”
