Thonburi Group, a leading automotive company in Thailand, and Geely, a globally recognized innovator in the automotive industry, have formally entered a strategic partnership for the distribution of Geely vehicles in Thailand. This partnership encompasses sales, marketing, and after-sales services, marking a significant milestone for both companies. Geely operates in Thailand under Thonburi Neustern Co., Ltd., serving as the official distributor in the country. The announcement was made at the 41st Motor Expo, where the latest electric SUV, the GEELY EX5, is being unveiled and is now open for booking and purchase.
This collaboration aims to drive sustainable business practices by combining Thonburi Group's in-depth local expertise and established presence in the Thai market with Geely's global leadership in electric vehicle (EV) technology. The partnership is set to play a transformative role in reshaping Thailand’s automotive sector, with a primary focus on introducing a new generation of electric vehicles that address the growing demand from today’s discerning, environmentally conscious consumers.
This collaboration aims to drive sustainable business practices by combining Thonburi Group's in-depth local expertise and established presence in the Thai market with Geely's global leadership in electric vehicle (EV) technology. The partnership is set to play a transformative role in reshaping Thailand’s automotive sector, with a primary focus on introducing a new generation of electric vehicles that address the growing demand from today’s discerning, environmentally conscious consumers.
“We are delighted to enter into this partnership with Geely, a company recognized globally for its innovation in automotive design and advanced technology,” said Mr. Ratapon Viriyaphant, Board of Director, Thonburi Group. “This collaboration enables us to offer a new generation of electric vehicles, meticulously crafted to meet the specific needs of Thai customers while enhancing their overall driving experience.”
Launch of Geely’s First Fully Electric Intelligent SUV in Thailand
A key highlight of the strategic partnership between Thonburi Group and Geely is the official launch of the world’s first right-hand drive Geely EX5, the first fully electric intelligent SUV introduced in Thailand. This marks a significant milestone in the evolution of electric vehicle (EV) technology, combining cutting-edge innovation, advanced intelligent features, and exceptional driving performance, all while being environmentally conscious. The Geely EX5 is meticulously engineered to deliver a superior driving experience, tailored to meet the needs of discerning Thai consumers.
Key Features of the GEELY EX5:
By integrating cutting-edge electric vehicle technology with a commitment to sustainability, the GEELY EX5 sets a new benchmark for the electric vehicle experience in Thailand. It offers exceptional performance, advanced safety features, and superior comfort, making it the ideal choice for discerning consumers seeking an eco-friendly, high-performance driving solution.
Mr. Evan Zhang, Director of GEELY Thailand, remarked, “Thonburi Group’s established presence in Thailand’s automotive industry significantly bolsters the GEELY brand in the country. This partnership not only strengthens our product portfolio but also enables us to introduce innovative technologies that align with the evolving needs of Thai customers. Through this collaboration, we aim to broaden our market reach and deliver unparalleled value and satisfaction to Thai consumers.”
The GEELY EX5 has been launched with competitive pricing: the PRO model is priced at 899,000 baht, while the MAX model is available for 989,000 baht.
Experiences the GEELY EX5, the fully electric intelligent SUV, and experience the next generation of automotive technology at Booth B18 during the 41st Motor Expo. The event will be held from November 29 to December 10, 2024, at the IMPACT Exhibition and Convention Center, Muang Thong Thani.
Launch of Geely’s First Fully Electric Intelligent SUV in Thailand
A key highlight of the strategic partnership between Thonburi Group and Geely is the official launch of the world’s first right-hand drive Geely EX5, the first fully electric intelligent SUV introduced in Thailand. This marks a significant milestone in the evolution of electric vehicle (EV) technology, combining cutting-edge innovation, advanced intelligent features, and exceptional driving performance, all while being environmentally conscious. The Geely EX5 is meticulously engineered to deliver a superior driving experience, tailored to meet the needs of discerning Thai consumers.
Key Features of the GEELY EX5:
- Global Intelligent Electric Architecture (GEA): A newly developed platform optimized specifically for electric vehicles, offering a robust structure and integrated advanced electric vehicle technologies that ensure long-lasting performance and reliability.
- Cell-to-Body (CTB) Integration Technology: This innovative design directly integrates the battery into the vehicle's platform, enhancing structural safety, reducing overall weight, and significantly improving space efficiency.
- Short Blade Battery: The latest in LFP (Lithium Iron Phosphate) battery technology, featuring a compact, durable, and highly efficient design that extends driving range while enhancing safety and performance.
- 11-in-1 Intelligent Electric Drive: A sophisticated and lightweight system that seamlessly combines multiple intelligent driving technologies, delivering powerful acceleration, responsive handling, and a refined driving experience.
- L2-ADAS (Level 2 Advanced Driver Assistance System): An advanced suite of safety technologies that blend convenience with protection, elevating both the ease and safety of the driving experience.
- FLYME Auto Operating System: A state-of-the-art, voice-controlled smart interface that streamlines in-car operations, featuring an intuitive entertainment system for a truly connected driving experience.
- HALF MORE Storage Design Concept: An innovative design that maximizes interior storage capacity, offering increased convenience and usability for both passengers and drivers.
- V2L (Vehicle-to-Load) and V2V (Vehicle-to-Vehicle) Capabilities: Advanced power-sharing features that allow the GEELY EX5 to power external devices or recharge other electric vehicles, offering enhanced flexibility and utility for modern lifestyles.
By integrating cutting-edge electric vehicle technology with a commitment to sustainability, the GEELY EX5 sets a new benchmark for the electric vehicle experience in Thailand. It offers exceptional performance, advanced safety features, and superior comfort, making it the ideal choice for discerning consumers seeking an eco-friendly, high-performance driving solution.
Mr. Evan Zhang, Director of GEELY Thailand, remarked, “Thonburi Group’s established presence in Thailand’s automotive industry significantly bolsters the GEELY brand in the country. This partnership not only strengthens our product portfolio but also enables us to introduce innovative technologies that align with the evolving needs of Thai customers. Through this collaboration, we aim to broaden our market reach and deliver unparalleled value and satisfaction to Thai consumers.”
The GEELY EX5 has been launched with competitive pricing: the PRO model is priced at 899,000 baht, while the MAX model is available for 989,000 baht.
Experiences the GEELY EX5, the fully electric intelligent SUV, and experience the next generation of automotive technology at Booth B18 during the 41st Motor Expo. The event will be held from November 29 to December 10, 2024, at the IMPACT Exhibition and Convention Center, Muang Thong Thani.
