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UOB Thailand partners Central Retail to boost ASEAN tourist spending via the 'Tourist Exclusive' campaign

3/9/2025

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Bangkok, 26 August 2025 – UOB Thailand, in collaboration with Central and Robinson department stores, under Central Retail, has launched the “Tourist Exclusive for UOB Cardholders from Singapore, Malaysia, Indonesia and Vietnam” campaign. This campaign rewards UOB credit cardholders from the four ASEAN countries with exclusive privileges and curated Thai gifts when they make a minimum spend on UOB credit cards, aligning with the government's push to revitalise tourism and stimulate spending in  the second half of 2025.

As part of the campaign, tourists holding UOB credit cards issued in Singapore, Malaysia, Indonesia, and Vietnam will receive a THB1,000 voucher when they spend THB6,000, and a THB500 voucher when they spend THB4,000 on UOB credit cards. Cardholders will also receive complimentary items that represent Thailand, such as an AIS tourist SIM card, a premium Thai-patterned bag from Good Goods, and a mango sticky rice set at Lofter or Living House. These offers are available at all Central and Robinson department store branches from 1 August to 31 December 2025.

TAT: Private sector collaboration is key to tourism recovery  
Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), said, "The collaboration between private sector partners like UOB Thailand and Central and Robinson department stores is a crucial force in attracting tourists to the country. It directly supports national policy to encourage foreign spending and promotes Thailand as a destination offering high-quality tourism experience."

Mrs Vira-Anong Chiranakhorn Phutrakul, Deputy CEO and Head of Wholesale Banking at UOB Thailand, said, “With a retail customer base of over 8.4 million in ASEAN, this collaboration will hopefully provide a boost to domestic tourism while rewarding UOB cardholders travelling to Thailand.”

Ms Rvisra Chirathivat, Chief Marketing Officer, Central Department Store Group, under Central Retail, added,
“For 78 years, Central and Robinson department stores have served as a trusted shopping destination for both Thai and international shoppers. We are committed to maintaining this trust and caring for our customers, as they are at the heart of our business. This collaboration with UOB and the TAT allows us to offer a truly immersive, 'One Stop Experience' that reflects the richness of Thai culture."  

UOB credit cardholders interested in these promotions can find more details at
https://thetravelinsider.co/sg/en/deals/shop/central-department-store-api-thailand-en-81337

In the photo (from left to right): Mrs Vira-Anong Chiranakhorn Phutrakul, Deputy CEO and Head of Wholesale Banking, UOB Thailand;
Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT); and Ms Rvisra Chirathivat, Chief Marketing Officer,
Central Department Store Group, under Central Retail.
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