(Bangkok, June 20, 2025) – Vietjet Thailand has partnered with Bluebox Aviation Systems to introduce a new in-flight entertainment (IFE) service powered by the Blueview digital platform. The new system will be rolled out across the airline’s current fleet, with plan in place to accommodate Vietjet Thailand’s significant growth and expansion in the future.
The service will provide passengers with complimentary access to a wide selection of entertainment, including Hollywood blockbusters, regional favourites, and local Thai content. Offering this level of free IFE across a low-cost carrier’s entire fleet remains rare in the region, positioning Vietjet Thailand as a forward-thinking exception in Southeast Asia’s competitive LCC market.
Designed in collaboration with advertising partner Bright Sky Media, the system’s user interface reflects Vietjet Thailand’s bold brand identity, delivering a seamless and visually distinctive digital experience.
“We’re always looking for ways to create added value for our customers while staying true to our low-cost model,” said Mr. Pinyot Pibulsonggram, Vice President of Commercial and Customer Service at Vietjet Thailand. “Partnering with Bluebox allows us to offer an enhanced in-flight experience that’s engaging and easy to access — something that supports both customer satisfaction and commercial performance. With Bright Sky’s involvement, we’re also opening up new possibilities for targeted digital advertising.”
Kevin Clark, CEO of Bluebox Aviation Systems, added: “We’re thrilled to partner with Vietjet Thailand on this exciting new deployment. Their team has a clear vision for digital passenger experience, and we’re proud that Blueview is at the heart of it. With Blueview, they gain a flexible, future-ready platform that evolves as their fleet and passenger expectations grow.”
Vietjet Thailand’s choice of the portable system with Bluebox reflects a smart, low-footprint approach to IFE — one that avoids the cost and complexity of traditional systems, while delivering high-quality content and functionality directly to passenger devices.
This partnership represents another milestone for Bluebox in Southeast Asia, and a strong example of how low-cost carriers can deliver premium digital experiences without compromising operational efficiency.
Passengers are invited to get ready for an exciting upgrade to their journey with Vietjet Thailand. Whether traveling for business or leisure, short-haul or long-haul, travelers will soon enjoy a wide variety of movies, TV shows, music, and interactive content—right at their fingertips. The IFE service is set to launch in Q3 2025. Book your next flight at www.vietjetair.com and be among the first to enjoy this new onboard experience.
The service will provide passengers with complimentary access to a wide selection of entertainment, including Hollywood blockbusters, regional favourites, and local Thai content. Offering this level of free IFE across a low-cost carrier’s entire fleet remains rare in the region, positioning Vietjet Thailand as a forward-thinking exception in Southeast Asia’s competitive LCC market.
Designed in collaboration with advertising partner Bright Sky Media, the system’s user interface reflects Vietjet Thailand’s bold brand identity, delivering a seamless and visually distinctive digital experience.
“We’re always looking for ways to create added value for our customers while staying true to our low-cost model,” said Mr. Pinyot Pibulsonggram, Vice President of Commercial and Customer Service at Vietjet Thailand. “Partnering with Bluebox allows us to offer an enhanced in-flight experience that’s engaging and easy to access — something that supports both customer satisfaction and commercial performance. With Bright Sky’s involvement, we’re also opening up new possibilities for targeted digital advertising.”
Kevin Clark, CEO of Bluebox Aviation Systems, added: “We’re thrilled to partner with Vietjet Thailand on this exciting new deployment. Their team has a clear vision for digital passenger experience, and we’re proud that Blueview is at the heart of it. With Blueview, they gain a flexible, future-ready platform that evolves as their fleet and passenger expectations grow.”
Vietjet Thailand’s choice of the portable system with Bluebox reflects a smart, low-footprint approach to IFE — one that avoids the cost and complexity of traditional systems, while delivering high-quality content and functionality directly to passenger devices.
This partnership represents another milestone for Bluebox in Southeast Asia, and a strong example of how low-cost carriers can deliver premium digital experiences without compromising operational efficiency.
Passengers are invited to get ready for an exciting upgrade to their journey with Vietjet Thailand. Whether traveling for business or leisure, short-haul or long-haul, travelers will soon enjoy a wide variety of movies, TV shows, music, and interactive content—right at their fingertips. The IFE service is set to launch in Q3 2025. Book your next flight at www.vietjetair.com and be among the first to enjoy this new onboard experience.
