Ms. Nishanant Panya – Head of Marketing of Volvo Car (Thailand) Limited (Center)
Mr. Rachabadin (Kevin) Sirinarinthon, Managing Director of Chaperone Hotels (Left)
Ms. Apinara Srikarnchana, Chief Executive Officer, U Drink I Drive (Right)
Mr. Rachabadin (Kevin) Sirinarinthon, Managing Director of Chaperone Hotels (Left)
Ms. Apinara Srikarnchana, Chief Executive Officer, U Drink I Drive (Right)
Volvo Car Thailand proudly announces the launch of Volvo GO, an experiential program with a series of lifestyle-focused activities designed to inspire everyday adventures - reinforcing the brand’s commitment to safety and its belief in the freedom to live.
More than just a journey, Volvo GO is a movement to celebrate Lives, Life and Living—encouraging individuals and communities to break free from routine, embrace balance, and create lasting memories through meaningful experiences. At the heart of this campaign is a simple idea: when you feel secure behind the wheel, you're free to do more, go further, and live freely.
“As a brand built for the road ahead, we believe exploration goes beyond maps and miles—it’s a mindset. Volvo GO is about empowering people to rediscover their sense of adventure and well-being,” said Chris Wailes, Managing Director of Volvo Car Thailand. At some point, many of us trade spontaneous adventures for stability—careers, responsibilities, routines. But in doing so, we often lose touch with the passions and people that once made us feel truly alive. This campaign is a reminder that now is the time to reconnect with what we love and live life. Because for Volvo Cars, our ambition isn’t just to protect your life—it’s also to help you live your best one,” added Mr. Wailes.
More than just a journey, Volvo GO is a movement to celebrate Lives, Life and Living—encouraging individuals and communities to break free from routine, embrace balance, and create lasting memories through meaningful experiences. At the heart of this campaign is a simple idea: when you feel secure behind the wheel, you're free to do more, go further, and live freely.
“As a brand built for the road ahead, we believe exploration goes beyond maps and miles—it’s a mindset. Volvo GO is about empowering people to rediscover their sense of adventure and well-being,” said Chris Wailes, Managing Director of Volvo Car Thailand. At some point, many of us trade spontaneous adventures for stability—careers, responsibilities, routines. But in doing so, we often lose touch with the passions and people that once made us feel truly alive. This campaign is a reminder that now is the time to reconnect with what we love and live life. Because for Volvo Cars, our ambition isn’t just to protect your life—it’s also to help you live your best one,” added Mr. Wailes.
To kick off the Volvo GO campaign, Volvo Car Thailand is partnering with Cul de Sac Thonglor Rooftop Bar and U Drink I Drive to host a series of curated lifestyle activities throughout July 2025, offering engaging experiences for all to enjoy.
Highlights of the Volvo GO campaign in collaboration with Cul de Sac Thonglor and U Drink I Drive include:
Collaborative Art - Volvo EX30 Cross Country and Volvo 940 GLT
Highlights of the Volvo GO campaign in collaboration with Cul de Sac Thonglor and U Drink I Drive include:
Collaborative Art - Volvo EX30 Cross Country and Volvo 940 GLT
As part of the Volvo GO campaign experience, Volvo Car Thailand invites visitors to connect with both its storied legacy and bold electric future through two standout vehicles which will be on display at the Quartier Hotel, home to Cul de Sac, located in Soi Sukhumvit 49, Bangkok. The Volvo 940 GLT, an iconic heritage model from 1990 celebrated for its timeless design and pioneering features, will be transformed into a collaborative Art Car—a creative space where guests can draw, write, and express their personal sense of freedom and exploration. Alongside it, visitors can get up close with the all-new Volvo EX30 Cross Country, a fully electric compact SUV engineered for those who seek big adventures in a small, sustainable package.
Cul de Sac’s Guests are invited to capture a photo with either model, post it on social media using the hashtag #VolvoGO and tag @volvocarth and @culdesac.bkk, and set it to public to receive a complimentary* custom-crafted drinks, crafted especially for this occasion.
Crafted to cruise signature drink collection
Celebrate the spirit of innovation and Scandinavian sophistication with four custom-crafted signature drinks, exclusively created for this special collaboration. The lineup--No Keys Tonight, Safety is Sexy, Park & Spark, and Pitcrew Punch—embodies Volvo’s design ethos and modern lifestyle of the city dwellers. And to extend the experience beyond Cal de Sac, these exclusive beverages will also be available to customers who test drive* Volvo EX30 in any variants at Volvo authorized dealerships across Bangkok throughout July 2025.
Special curated events at Cul de Sac
Throughout July as well, guests are invited to take part in a series of specially curated themed events inspired by the spirit of Volvo Cars and its heritage. From movies and games to exclusive workshops, collaborative experiences, and a relaxed Sunday BBQ roast, the month-long celebration offers something for every Volvo enthusiast as well as the public. These experiences are designed to bring together families, fans, and the broader community in a shared appreciation of the brand’s lifestyle, values, and commitment to meaningful living.
Cul de Sac’s Guests are invited to capture a photo with either model, post it on social media using the hashtag #VolvoGO and tag @volvocarth and @culdesac.bkk, and set it to public to receive a complimentary* custom-crafted drinks, crafted especially for this occasion.
Crafted to cruise signature drink collection
Celebrate the spirit of innovation and Scandinavian sophistication with four custom-crafted signature drinks, exclusively created for this special collaboration. The lineup--No Keys Tonight, Safety is Sexy, Park & Spark, and Pitcrew Punch—embodies Volvo’s design ethos and modern lifestyle of the city dwellers. And to extend the experience beyond Cal de Sac, these exclusive beverages will also be available to customers who test drive* Volvo EX30 in any variants at Volvo authorized dealerships across Bangkok throughout July 2025.
Special curated events at Cul de Sac
Throughout July as well, guests are invited to take part in a series of specially curated themed events inspired by the spirit of Volvo Cars and its heritage. From movies and games to exclusive workshops, collaborative experiences, and a relaxed Sunday BBQ roast, the month-long celebration offers something for every Volvo enthusiast as well as the public. These experiences are designed to bring together families, fans, and the broader community in a shared appreciation of the brand’s lifestyle, values, and commitment to meaningful living.
"In an increasingly urbanized world, more and more people strive for a better balanced and enriched lifestyle. Cul de Sac is purposefully designed for this, as a community-centric hub with a nod to the carefree days and nostalgia of neighborhood living. Given our alignment with Volvo’s belief in encouraging people to live a wholesome life, we are excited to be both the launchpad and destination for this collaboration. Beyond offering activities together, our collective goal is to showcase, involve & inspire people what it means to truly live fully. We hope to accomplish this with a long-lasting positive impact on the wider community”, said Rachabadin (Kevin) Sirinarinthon, Managing Director of Chaperone Hotels.
Safety after sunset with exclusive limousine service and ride discounts in Partnership with U Drink I Drive
To further promote safe and responsible driving, Volvo has partnered with U Drink I Drive to introduce two exclusive benefits for guests at Cul de Sac. First, a daily Volvo limousine service will be available for selected guests, offering a premium and secure ride home*. Second, all guests can enjoy a 300 THB discount code* from U Drink I Drive for rides departing from Cul de Sac. This collaboration reflects a shared commitment to safety, comfort, and thoughtful care in every journey.
Apinara Srikarnchana, Chief Executive Officer, U Drink I Drive said, “We are proud to be one of the first partners of the Volvo GO campaign in collaboration with Volvo Car Thailand. Our mission has always been to ensure a safe and comfortable journey home for those who may not be in the best condition to drive. With U Drink I Drive’s premium, professionally trained five-star driver service, passengers can travel with peace of mind. Together with Volvo Car Thailand, we are committed to promoting road safety and delivering a premium mobility experience for the people of Bangkok.”
For more information and the latest news about Volvo, please visit our channels:
Website – www.volvocars.com/th
Facebook – https://www.facebook.com/volvocarsth
Youtube – https://www.youtube.com/user/VolvoCarsThailand
LINE – https://page.line.me/002olnns?oat_content=url&openQrModal=true
Visit Volvo Studio ICONSIAM on the 3rd floor at ICONSIAM or Volvo Studio EmSphere on the 2nd floor at The EmSphere. To contact our Customer Relations Center at +662 554 0446.
Volvo customers can enjoy special benefits throughout the year. To receive email notifications, simply register at https://bit.ly/459u6HD.
Remarks:
*Terms and conditions apply. Please visit https://www.facebook.com/volvocarsth
Safety after sunset with exclusive limousine service and ride discounts in Partnership with U Drink I Drive
To further promote safe and responsible driving, Volvo has partnered with U Drink I Drive to introduce two exclusive benefits for guests at Cul de Sac. First, a daily Volvo limousine service will be available for selected guests, offering a premium and secure ride home*. Second, all guests can enjoy a 300 THB discount code* from U Drink I Drive for rides departing from Cul de Sac. This collaboration reflects a shared commitment to safety, comfort, and thoughtful care in every journey.
Apinara Srikarnchana, Chief Executive Officer, U Drink I Drive said, “We are proud to be one of the first partners of the Volvo GO campaign in collaboration with Volvo Car Thailand. Our mission has always been to ensure a safe and comfortable journey home for those who may not be in the best condition to drive. With U Drink I Drive’s premium, professionally trained five-star driver service, passengers can travel with peace of mind. Together with Volvo Car Thailand, we are committed to promoting road safety and delivering a premium mobility experience for the people of Bangkok.”
For more information and the latest news about Volvo, please visit our channels:
Website – www.volvocars.com/th
Facebook – https://www.facebook.com/volvocarsth
Youtube – https://www.youtube.com/user/VolvoCarsThailand
LINE – https://page.line.me/002olnns?oat_content=url&openQrModal=true
Visit Volvo Studio ICONSIAM on the 3rd floor at ICONSIAM or Volvo Studio EmSphere on the 2nd floor at The EmSphere. To contact our Customer Relations Center at +662 554 0446.
Volvo customers can enjoy special benefits throughout the year. To receive email notifications, simply register at https://bit.ly/459u6HD.
Remarks:
*Terms and conditions apply. Please visit https://www.facebook.com/volvocarsth
