Absolut, a leading vodka brand, invites you to contribute to society and save the world with the launch of Absolut Comeback, limited edition bottle made with more than 41% recycled glass, just like all Absolut’s bottles, to encourage recycling and a lifestyle that has less impact on our planet.
Today, people around the world are more conscious about the environment, and many have started to adjust their lifestyle by reducing waste, recycling, choosing alternative materials, and reducing energy consumption.
Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems. Absolut believes that with little creativity we can all make something old and unwanted come back around in a new form. Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again. Absolut Comeback campaign is part of Absolut’s ongoing brand platform, Create a Better Tomorrow, Tonight. Absolut believes in building a more open world by using creativity to drive positive change. Absolut Comeback is a statement of accountability and commitment to raise awareness about reusing and recycling through small changes in daily life.
Today, people around the world are more conscious about the environment, and many have started to adjust their lifestyle by reducing waste, recycling, choosing alternative materials, and reducing energy consumption.
Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems. Absolut believes that with little creativity we can all make something old and unwanted come back around in a new form. Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again. Absolut Comeback campaign is part of Absolut’s ongoing brand platform, Create a Better Tomorrow, Tonight. Absolut believes in building a more open world by using creativity to drive positive change. Absolut Comeback is a statement of accountability and commitment to raise awareness about reusing and recycling through small changes in daily life.
Henrik Ellstrom, Absolut’s Director of Strategy and Innovation comments “Absolut has been committed to sustainable production methods for many years; and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time. We believe that a glass bottle must have a second life; Absolut Comeback is a pure manifestation of this belief. We hope that our new limited edition bottle campaign will inspire more people to use creativity in order to waste less."
The idea behind Absolut Comeback is using recycled glass to create a unique bottle with fun texture and cool design, perfect for gifting, collecting and parties. More importantly, the bottle can be reused again and again. To accompany the limited edition bottle, sustainable drinks are also designed to strive for a more circular world. Recycled Cocktail Collection includes new drinks made from recycled and reused ingredients or better-than-before creations. The collection includes four cocktails. Marmalade MarTEAni is made with used black tea bag, homemade marmalade and lemon juice. Absolut Vodka Russian Recycled uses vodka filtered through leftover coffee grounds, mixed with syrup. Pickle Brine Bloody includes local bloody mary mix (vodka and tomato juice), Absolut Vodka and leftover pickle brine. Muled Mule is made with leftover red wine mixed with mulled spices, ginger beer and Absolut Vodka. All these cocktails can be easily concocted using simple ingredients. You can indulge in delicious homemade flavors while also saving the environment.
The idea behind Absolut Comeback is using recycled glass to create a unique bottle with fun texture and cool design, perfect for gifting, collecting and parties. More importantly, the bottle can be reused again and again. To accompany the limited edition bottle, sustainable drinks are also designed to strive for a more circular world. Recycled Cocktail Collection includes new drinks made from recycled and reused ingredients or better-than-before creations. The collection includes four cocktails. Marmalade MarTEAni is made with used black tea bag, homemade marmalade and lemon juice. Absolut Vodka Russian Recycled uses vodka filtered through leftover coffee grounds, mixed with syrup. Pickle Brine Bloody includes local bloody mary mix (vodka and tomato juice), Absolut Vodka and leftover pickle brine. Muled Mule is made with leftover red wine mixed with mulled spices, ginger beer and Absolut Vodka. All these cocktails can be easily concocted using simple ingredients. You can indulge in delicious homemade flavors while also saving the environment.
Take part in creating a more circular world and promoting sustainability with Absolut Comeback, priced at 999 baht, available at supermarkets nationwide.
Share your recycling story using hashtag #RecyclingHero
Share your recycling story using hashtag #RecyclingHero
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